Mukbang
Conditions
Keywords
mukbang, randomized and controlled trail, desire to eat
Brief summary
The current study is designed to find the effect of mukbang on dieters. Mukbang is an online eating broadcast where a host (Asian mukbangs generally feature a young and slim female host) consumes a large amount of food while chatting with audiences. Since some dieters watch mukbang to get satiation and control their appetites, the investigators proposed the hypothesis that mukbang could increase people's satiation level and decrease their desire to eat. To test this hypothesis, one randomized controlled study was conducted and female participants were randomly selected to watch either a mukbang or a non-food related video. Their desire to eat were reported and measured after the video.
Interventions
OTHERwatch a mukbang
watch the dim sum mukbang
OTHERwatch a non-food video
watch the Big Bang Theory video
Sponsors
Cornell University
Study design
Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
OTHER
Masking
SINGLE (Subject)
Intervention model description
The study randomly assigned participants to watch either a mukbang, or a non-food content video. Participants report their attitudes such as satiation and disgust, and report their desire to eat several kinds of foods after watching the assigned video.
Eligibility
Sex/Gender
FEMALE
Age
18 Years to No maximum
Healthy volunteers
Yes
Inclusion criteria
* Female, English native speakers
Exclusion criteria
* Male, English is not mother language
Design outcomes
Primary
| Measure | Time frame | Description |
|---|---|---|
| satiation | report the feeling right after the intervention (since participants were first randomized to watch a video when participated in the study, after the intervention, i.e., after the video means 3 minutes after participants started the study) | participants report their satiation level, on a scale from -3 to 3. -3 means not satisfied at all, 3 means very satisfied. |
| disgust | report the feeling right after the intervention (since participants were first randomized to watch a video when participated in the study, after the intervention, i.e., after the video means 3 minutes after participants started the study) | participants report their disgust level, on a scale from -3 to 3. -3 means not disgust at all, 3 means very disgust |
| desire to eat dim sum | report the feeling right after the intervention (since participants were first randomized to watch a video when participated in the study, after the intervention, i.e., after the video means 3 minutes after participants started the study) | participants report their desire to eat dim sum, on a scale from 0 to 10. 0 means not want to eat dim sum at all, 10 means very want to eat dim sum. |
| desire to eat fruits or vegetables | report the feeling right after the intervention (since participants were first randomized to watch a video when participated in the study, after the intervention, i.e., after the video means 3 minutes after participants started the study) | participants report their desire to eat fruits or vegetables, on a scale from 0 to 10. 0 means do not want to eat fruit or vegetable at all, 10 means very want to eat fruit or vegetable. |
Countries
United States
Outcome results
None listed