Skip to content

Social Marketing in Prevention Actions

Impact of Social Marketing in Collective Prevention Actions : Case of Fall Prevention Workshop Among Elderly Living in Three French Departments.

Status
Completed
Phases
Unknown
Study type
Observational
Source
ClinicalTrials.gov
Registry ID
NCT04136938
Enrollment
210
Registered
2019-10-23
Start date
2020-03-09
Completion date
2021-07-01
Last updated
2024-07-10

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Aging, Sedentary Behavior

Keywords

Fall, Seniors, Physical activity, Prevention

Brief summary

Physical Activity (PA) is recognized as the most effective method to prevent falls in the elderly. Yet despite there being a consensus now that Physical Activity (PA) is effective in practice, there remain many obstacles to participation and attendance resulting in Physical Activity (PA) approaches designed to prevent falls actually only benefiting a limited number of elderly subjects. Social marketing has already shown its utility in the construction of prevention programs.

Detailed description

This study uses the social marketing approach to improve a fall prevention program. The intervention territory will receive social marketing campaign while the territory controls will not have a campaign. The main goal is to improve attendance at our fall prevention program.

Interventions

A social marketing campaign of prevention workshop sessions will be performed.

Sponsors

Crédit Agricole Loire / Haute-Loire
CollaboratorUNKNOWN
Jean Monnet University
CollaboratorOTHER
Centre Hospitalier Universitaire de Saint Etienne
Lead SponsorOTHER

Study design

Observational model
COHORT
Time perspective
PROSPECTIVE

Eligibility

Sex/Gender
ALL
Age
60 Years to No maximum
Healthy volunteers
Yes

Inclusion criteria

* People living in the one of the territories of the study * People without medical contraindications to participate in moderate physical activity * People who has received information about the study and its rights to its data

Exclusion criteria

* People unable to attend workshops * People already registered for adapted physical activity * People who refused to participate to the study.

Design outcomes

Primary

MeasureTime frameDescription
Rate of attendance rate of participants at social marketing campaign (%)Years: 1Comparison rate of attendance rate of participants at prevention workshop sessions (%) between interventional and control group.

Secondary

MeasureTime frameDescription
Rate of attendance rate of participants at fall prevention workshop sessions (%)Years: 1Comparison rate of attendance rate of participants at prevention workshop sessions (%) between interventional and control group.
Life quality of participants measured by SF-36 questionnaire scoreYears: 0, 1The SF-36 is a self-questionnaire to assess the quality of life and contains 36 items with minimum score 0 (bad quality life) and maximum score at 100 (good quality life).
Physical activity level of participants measured by IPAQ questionnaireYears: 0, 1The International Physical Activity Questionnaire (IPAQ): short version for elderly people is a self-questionnaire to assess the Physical Activity and contains 7 items. Computation of the total score for the short form requires summation of the duration (in minutes) and frequency (days) of walking, moderate-intensity and vigorous-intensity activities.

Countries

France

Outcome results

None listed

Source: ClinicalTrials.gov · Data processed: Feb 14, 2026