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Shop For Success: Experimental Grocery Store Study

Price Elasticity of Fruit (Shop For Success)

Status
Completed
Phases
NA
Study type
Interventional
Source
ClinicalTrials.gov
Registry ID
NCT04097262
Enrollment
73
Registered
2019-09-20
Start date
2019-08-22
Completion date
2020-03-25
Last updated
2022-02-02

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Obesity, Overweight

Brief summary

The purpose of this research is to study how the price of foods affects food buying choices at the grocery store. The researchers are interested in this topic because the price of foods can have a big impact on what people choose to buy and prices change over time. The researchers are doing this study to see how changes in food prices affect what foods mothers choose for their families.

Detailed description

It is well known that the price of a given food affects the amount of that food an individual purchases. However, little is known about how specific groups, such as overweight/obese and those with lower incomes, change their food purchasing decisions depending on food price changes. Evidence has shown that these groups have lower quality diets and worse health outcomes than their normal weight and higher income counterparts. Therefore, it is important to gain a better understanding of how food price changes affect purchasing decisions among these populations in order to develop targeted nutrition interventions to improve their diet quality. To investigate this, the researchers will create a laboratory-based grocery store, in which pictures of foods will be used to substitute actual food. Food prices will be indicated on each picture. Participants will be given play money and a budget, and ask them to purchase foods in the mock grocery store. The price of food will be changed throughout the study to investigate how participants change their purchasing decisions based on these price changes.

Interventions

The price of fruit will remain the same, but the price of other foods will be 75%, 100%, or 125% of the reference price.

The price of fruit will be 75%, 100%, or 125% of the reference price, but the price of other foods will remain the same.

Sponsors

USDA Grand Forks Human Nutrition Research Center
Lead SponsorFED

Study design

Allocation
RANDOMIZED
Intervention model
FACTORIAL
Primary purpose
OTHER
Masking
NONE

Intervention model description

This study will utilize a three factor design, with one between-subject factor and two within-subject factors. The between-subject factor is participation in a federal food assistance program. The within-subject factors are price change condition and price change scenario.

Eligibility

Sex/Gender
FEMALE
Age
18 Years to No maximum
Healthy volunteers
Yes

Inclusion criteria

* Have at least one child up to 18 years of age residing in the household * Primary grocery shopper for the household * No health conditions or food practices that substantially limit food choice * Not currently pregnant * Consent to the study design

Exclusion criteria

* Male * \< 18 years of age * Not a mother, or children not living with subject in their household * No children below the age of 18 years of age * Not the primary grocery shopper for their household * Health conditions or food practices that substantially limit food choice * Currently pregnant

Design outcomes

Primary

MeasureTime frameDescription
Price elasticity of fruitBaselinePercent change in the amount of fruit purchased (gram weight) for every percent change in the price of a given food.

Secondary

MeasureTime frameDescription
Nutrient density of purchased foodsBaselineRatio of low nutrient-dense food purchases to high nutrient-dense food purchases

Countries

United States

Outcome results

None listed

Source: ClinicalTrials.gov · Data processed: Feb 4, 2026