Skin Cancer
Conditions
Brief summary
The overall goal of this research is to develop interventions that leverage online technology (e.g. ads, social media) to reduce individuals' skin-cancer-related risk behaviors and ultimately to reduce skin cancer incidence.
Detailed description
This research includes three phases: 1. To better understand the motivators and inhibitors of skin cancer risk behaviors in various populations including use of indoor tanning and outdoor sun exposure; 2. To develop content messages and images related to skin cancer risk that are resonant with various populations; 3. To test the relative effectiveness of these messages in reducing likelihood of or actual skin cancer risk behaviors in various populations.
Interventions
Skin Cancer Prevention videos
Skin Cancer Prevention images
No skin cancer prevention videos or images were advertised.
Sponsors
Study design
Eligibility
Inclusion criteria
* Facebook user between the age of 18 and 65 * Self-identifies as male * Profile indicates interest in at least one of the following: LGBT community, LGBT culture, LGBT social movements, Rainbow flag, Gay pride, GAY-friendly, homosexuality
Exclusion criteria
* Failure to meet inclusion criteria
Design outcomes
Primary
| Measure | Time frame | Description |
|---|---|---|
| Measure intent to tan | 4 weeks | Intent to tan will be measured by our follow-up survey question. Rates of each response will be compared between experimental groups. |
Secondary
| Measure | Time frame | Description |
|---|---|---|
| Measure awareness of indoor tanning risk | 4 weeks | Awareness of indoor tanning risk will be measured by our follow-up survey question. Rates of each response will be compared between experimental groups. |
Contacts
Stanford University