Healthy
Conditions
Keywords
sunscreen
Brief summary
This study seeks to determine what price consumers are willing to pay for a sunscreen product containing their ideal combination of attributes or qualities. This study will assess consumer preferences for various sunscreen qualities, as well as the relative contribution of each preference to the consumer's monetary valuation of a complete sunscreen product. The hypothesis is that respondents' willingness to pay for each sunscreen attribute will vary by demographic characteristics, especially self-identified race and socioeconomic class
Interventions
OTHERSurvey
Participants will complete a survey online
Sponsors
Northwestern University
Study design
Observational model
OTHER
Time perspective
PROSPECTIVE
Eligibility
Sex/Gender
ALL
Age
18 Years to No maximum
Healthy volunteers
Yes
Inclusion criteria
* Subjects age 18 years old or older. * Subjects who are capable of completing an online, English survey.
Exclusion criteria
* Subjects less than 18 years old * Subjects who have previously completed the study. * Subjects who are not able to complete an online, English survey.
Design outcomes
Primary
| Measure | Time frame | Description |
|---|---|---|
| Frequency of sunscreen preference differences between ideal and willingness to pay | 1 year | The frequency at which research participants indicate ideal sunscreen preferences versus willingness to pay for such preferences will be assessed in the questionnaire. The unit of measure will be a numerical value, number of participants. |
Countries
United States
Outcome results
None listed