Skip to content

Use of Airtime Amounts to Improve Interactive Voice Response Surveys in Colombia and Tanzania

A Randomized Controlled Trial of Varying Airtime Amounts to Improve Interactive Voice Response (IVR) Survey Performance in Colombia and Tanzania

Status
Completed
Phases
NA
Study type
Interventional
Source
ClinicalTrials.gov
Registry ID
NCT03772470
Enrollment
4723
Registered
2018-12-11
Start date
2018-08-09
Completion date
2018-11-13
Last updated
2018-12-11

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Noncommunicable Diseases, Surveys and Questionnaires

Keywords

mobile phone surveys, interactive voice response, incentive

Brief summary

This study evaluates the effect of three different airtime incentive amounts on interactive voice response (IVR) survey cooperation, response, refusal and contact rates, as compared to control group, in Colombia and Tanzania.

Detailed description

Using random digit dialing (RDD) sampling technique, participants were randomized one of four airtime incentive amounts contingent on them completing the noncommunicable disease risk factor survey. This mobile phone survey will be sent as an interactive voice response (IVR). In IVR surveys, participants use their touch tone key pad to answer pre-recorded questions. (i.e. If you are male, pres 1; If you are female, press 2). This study will be conducted in both Colombia and Tanzania.

Interventions

An incentive given in the form of airtime

An incentive given in the form of airtime

An incentive given in the form of airtime

Sponsors

The Bloomberg Family Foundation, Inc.
CollaboratorOTHER
Ifakara Health Institute
CollaboratorOTHER
Pontificia Universidad Javeriana
CollaboratorOTHER
Johns Hopkins Bloomberg School of Public Health
Lead SponsorOTHER

Study design

Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
OTHER
Masking
SINGLE (Outcomes Assessor)

Intervention model description

Participants will be randomized to one of four airtime incentive amounts: 1) no incentive; 2) 1X incentive; 3) 2X incentive or 4) a lottery incentive, in which one out of every 20 participants will receive the incentive. Airtime incentives were sent if participants completed the noncommunicable disease risk factor survey.

Eligibility

Sex/Gender
ALL
Age
18 Years to No maximum
Healthy volunteers
Yes

Inclusion criteria

* Access to a mobile phone * Greater or equal to 18 years of age * In Colombia, conversant in the Spanish language. In Tanzania, conversant in the Swahili language.

Exclusion criteria

* Less than 18 years of age

Design outcomes

Primary

MeasureTime frameDescription
Cooperation Rate #1Through study completion, an average of one monthAs defined by American Association for Public Opinion Research, cooperation rate is defined as I/(I+P+R) where I is complete interviews, P is partial interviews, and R is refusals and breakoffs.
Response Rate #4Through study completion, an average of one monthAs defined by American Association for Public Opinion Research, response rate is defined as (I+P)/(I+P+R+eU) where I is complete interviews, P is partial interviews, R is refusals and breakoffs, and eU is the estimated eligible proportion of unknowns

Secondary

MeasureTime frameDescription
Refusal Rate #2Through study completion, an average of one monthAs defined by American Association for Public Opinion Research, refusal rate is defined as (R)/(I+P+R+eU) where R is refusals and breakoffs, I is complete interviews, P is partial interviews, and eU is the estimated eligible proportion of unknowns
Contact Rate #2Through study completion, an average of one monthAs defined by American Association for Public Opinion Research, contact rate is defined as (I+P+R)/(I+P+R+eU) where I is complete interviews, P is partial interviews, R is refusals and breakoffs, and eU is the estimated eligible proportion of unknowns

Countries

Colombia, Tanzania

Outcome results

None listed

Source: ClinicalTrials.gov · Data processed: Feb 4, 2026