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The Effect of Message Framing on Blood Donation-Study 2

Saving a Life or Preventing a Death: the Effect of Message Framing on Blood Donation Among Rh Negative Donors

Status
Completed
Phases
NA
Study type
Interventional
Source
ClinicalTrials.gov
Registry ID
NCT03741387
Enrollment
795
Registered
2018-11-14
Start date
2019-03-15
Completion date
2019-03-21
Last updated
2019-03-26

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Rh Negative Blood Donor

Brief summary

Rh negative blood group is a rare blood group in China, as it only accounts for 0.3-0.4 percent of the Han population. Therefore, low inventory is often found in blood collection and supply agencies in many regions in China. In order to assess the effects of the gain-versus-loss framing message on blood donation among Rh negative donors, we designed two kinds of self-administered, standardized and structured questionnaires. In addition of the basic socio-demographic characteristics, one questionnaire includes the questions which survey the attitude of saving patients lives, and the other was to survey the attitude of preventing patients from death. The questionnaires were randomly sent to Rh negative blood donors.

Interventions

OTHERGain-frame questionnaire

Questionnaires focusing on the attitude of saving patients' lives were given to Rh negative blood donors in this group.

OTHERLoss-frame questionnaire

Questionnaires focusing on the attitude of preventing patients from death were given to Rh negative blood donors in this group.

Sponsors

Guangzhou Blood Center
Lead SponsorOTHER_GOV

Study design

Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
HEALTH_SERVICES_RESEARCH
Masking
NONE

Eligibility

Sex/Gender
ALL
Age
18 Years to 60 Years
Healthy volunteers
No

Inclusion criteria

* Rh negative blood donors who have donated blood between 2016 and 2018.

Exclusion criteria

* People who are Rh negative blood type but never have donated blood.

Design outcomes

Primary

MeasureTime frameDescription
The differences of attitude towards different massage framing1 dayAfter participants view the picture in their questionnaires, they would answer the questions about attitude of saving patients' lives or preventing patients from death.

Countries

China

Outcome results

None listed

Source: ClinicalTrials.gov · Data processed: Feb 4, 2026