Investigating the Effectiveness of a Seasonal Influenza Vaccination Promotion Campaign for Members of a Non-Profit, Community-Based Health Insurance Plan: 2018-2019

Status

UNKNOWN

Phases

Study type

Interventional

Source

ClinicalTrials.gov

Registry ID

NCT03700281

Enrollment

22584

Registered

2018-10-09

Start date

2018-10-06

Completion date

2019-08-31

Last updated

2019-04-23

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Influenza, Vaccination

Brief summary

• This study will assess the effect of promotional messaging and incentives encouraging influenza vaccination in the Sendero IdealCare policy holders during the 2018-2019 Flu Season. The intervention will consist of influenza vaccination promotion/reminders from Sendero Health Plans to subscribers, including text messages, emails, and tailored direct mail outs, i.e. postcard or a personalized letter, and incentive. The study population consists of approximately 22,500 subscribers enrolled in Sendero IdealCare Plan. The intervention will last approximately four months. The primary endpoints, assessed through administrative claims data, will be getting a flu shot during the 2018-2019 season. Data collected through this study will be used to determine effective components of influenza vaccination promotion campaigns used by a health insurance plan.

Interventions

BEHAVIORALMessaging

The participants will receive influenza promotion emails, text messages, and U.S. mail from Sendero Health Plans.

BEHAVIORALIncentive

Participants will be eligible for a gift card to a local grocery store chain as an incentive for obtaining an influenza vaccine

Study design

Allocation

RANDOMIZED

Intervention model

PARALLEL

Primary purpose

HEALTH_SERVICES_RESEARCH

Masking

NONE

Eligibility

Sex/Gender

ALL

Age

18 Years to No maximum

Healthy volunteers

Yes

Inclusion criteria

* Enrollment in Sendero IdealCare health plan as of August 1, 2018 * Age 18 years or older

Exclusion criteria

* A coverage termination date listed prior to December 31, 2018. * Sendero member records lack both a phone number and email address.

Design outcomes

Primary

Measure	Time frame	Description
Influenza vaccination	three months	Receipt of an influenza vaccination documented by medical or pharmacy claim.

Countries

United States

Outcome results

None listed

Source: ClinicalTrials.gov · Data processed: Feb 4, 2026