Tobacco Use
Conditions
Keywords
Tobacco Use, IQOS
Brief summary
The main purpose of the research study is to estimate the prevalence of tobacco product use and describe the tobacco use patterns in adults in Italy.
Detailed description
The aim of the survey is to describe the current and past patterns of use of tobacco products in the general adult population of Italy and in adult IQOS users registered in the IQOS user database of Philip Morris Italia S.r.l. (Italy IQOS User Database), and explore their association with key independent variables. More specifically, the objectives are: 1. Estimate the prevalence of current tobacco use status in the study population. 2. Describe the past tobacco use status (cigarette, IQOS and other innovative products, including e-cigarettes) in the study population (i.e. never-use, initiation, product use transition, cessation, re-initiation, and relapse). 3. Explore the association between self-reported health status and use of tobacco products in the study population. 4. Explore the association between patterns of use (including misuse) with motivation to use, perceived quality attributes of IQOS (e.g. risk and self-reported changes since switching to the product, in a number of relevant domains where IQOS may have potential benefits), and consumer's satisfaction in the population of IQOS users in Italy registered in the Italy IQOS User Database.
Interventions
Face-to-face survey to estimate the prevalence of current tobacco use status in the general population of Italy.
Online survey to describe patterns of use in IQOS users residing in Italy.
Sponsors
Philip Morris Products S.A.
Study design
Observational model
OTHER
Time perspective
CROSS_SECTIONAL
Eligibility
Sex/Gender
ALL
Age
18 Years to No maximum
Healthy volunteers
Yes
Inclusion criteria
(all participants, including IQOS users): * Legally permitted to buy tobacco products in Italy (≥18 years of age). * Currently residing in Italy. * Able to read, write and understand Italian. * Consent to participate in the survey Inclusion Criteria (IQOS users only): * Has used more than 100 HEETS tobacco sticks in his or her lifetime. * Is currently using IQOS. * Has access to the internet. * Is not currently employed by Philip Morris International or any of its affiliates
Exclusion criteria
* Not meeting the inclusion criteria.
Design outcomes
Primary
| Measure | Time frame | Description |
|---|---|---|
| Prevalence of current tobacco use | Study duration (3 years). | Prevalence of current tobacco use status in the study population. |
| Past tobacco use status | Study duration (3 years). | Past tobacco use status (cigarette, IQOS and other innovative products) in the study population. |
| Self-reported health status | Study duration (3 years). | Association between self-reported health status and use of tobacco products in the study population. |
| Perceived risk | Study duration (3 years). | Association between patterns of use with perceived risk. |
| IQOS use experience | Study duration (3 years). | Describe the IQOS user experience, including motivation to use, mis-use, satisfaction, and self-reported changes since switching to the product (in a number of relevant domains where IQOS may have potential benefits). |
Countries
Switzerland
Outcome results
None listed