Individual Difference
Conditions
Brief summary
An online survey is conducted on MTurk populations from India and USA. Participants were assigned either a condition with primes of individualism or one with primes of collectivism, before responding to a scale on culture and indicating details of their demographics.
Interventions
OTHEROnline prime (statements writing)
Participants to write statements describing themselves or their similarities to their community.
OTHEROnline prime (circling)
Participants to circle either pronouns denoting themselves or pronouns denoting others.
OTHEROnline prime (Sumarian Warrior)
Participants read a passage which described the factors that led to his success in a war.
OTHEROnline prime (all)
Participants wrote statements, circled pronouns, as well as read the Sumarian Warrior passage.
Sponsors
Yale-NUS College
Study design
Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
HEALTH_SERVICES_RESEARCH
Masking
DOUBLE (Subject, Investigator)
Eligibility
Sex/Gender
ALL
Age
21 Years to No maximum
Healthy volunteers
Yes
Inclusion criteria
* above age 21
Exclusion criteria
* below age 21 * not able to make decisions for self
Design outcomes
Primary
| Measure | Time frame | Description |
|---|---|---|
| Higher collectivism or individualism level | 10 minutes | Individualism and collectivism levels will be measured by Triandis & Gelfand (1998)'s Culture Orientation Scale. This is a 16-item scale designed to measure: 1) Vertical Collectivism (VC) - seeing the self as a part of a collective and accepting hierarchy and inequality within that collective; 2) Vertical Individualism (VI) - seeing the self as fully autonomous, but recognizing and accepting the existence of inequality; 3) Horizontal Collectivism (HC) - seeing the self as part of a collective but viewing all the members of that collective as equal counterparts; and 4) Horizontal Individualism (HI) - seeing the self as fully autonomous, and believing in equality amongst individuals. All items are answered on a 5-point scale, ranging from 1= never or definitely no and 5 = always or definitely yes. Each dimension's items are summed up separately to create a VC, VI, HC, and HI score to reflect the level of collectivism and individualism in the sampled group. |
Countries
Singapore
Outcome results
None listed