ChildObesity180 - Social Marketing Campaign to Encourage Healthful Eating in Restaurants for Children

Status

Completed

Phases

Study type

Interventional

Source

ClinicalTrials.gov

Registry ID

NCT03422926

Acronym

CO180

Enrollment

2646

Registered

2018-02-06

Start date

2015-10-31

Completion date

2016-10-31

Last updated

2018-02-06

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Child Overnutrition

Brief summary

The purpose of this study is to determine whether a messaging campaign affects the calories ordered for and consumed by children in a quick serve restaurant setting.

Detailed description

ChildObesity180 seeks to develop and implement a messaging campaign informed by evidence-based behavioral theory as well as perspectives from parents, children, and the restaurant industry. The campaign aims to help parents choose healthful options for their children when dining in the quick-serve restaurant setting. Aim 1 is campaign development. Aims 2 and 3 are assessment (i.e., Randomized controlled trial and revenue analysis). Hypotheses are that the messaging campaign will be associated with fewer calories ordered/consumed by children in the quick serve setting; and the campaign will not negatively impact quick serve restaurant revenue.

Interventions

BEHAVIORALSocial marketing campaign

Messaging campaign designed to help mothers in choosing healthful options when dining out.

Study design

Allocation

RANDOMIZED

Intervention model

PARALLEL

Primary purpose

PREVENTION

Masking

SINGLE (Subject)

Eligibility

Sex/Gender

ALL

Age

18 Years to No maximum

Healthy volunteers

Yes

Inclusion criteria

* Parent or legal guardian of a 4 - 12 year old child (who is present) * Have not participated in the study before * \<\<Intervention community only\>\> live, work, or frequently travel to community

Exclusion criteria

Design outcomes

Primary

Measure	Time frame	Description
kilocalories ordered	change from baseline to follow-up 3-5 months later	Receipt data will be used to determine what items were ordered for the parent and child, and kcals will be calculated using nutrition information from the restaurant and bomb calorimetry.
kilocalories consumed	change from baseline to follow-up 3-5 months later	Child plate waste will be collected, weighed and digitally imaged; a subset will be analyzed using bomb calorimetry.

Outcome results

None listed

Source: ClinicalTrials.gov · Data processed: Feb 4, 2026