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COMET Study 1: Filter Ventilated Cigarette Substitution in the ETM

COMET Study 1: Filter Ventilated Cigarette Substitution in the ETM

Status
Completed
Phases
NA
Study type
Interventional
Source
ClinicalTrials.gov
Registry ID
NCT03306173
Enrollment
142
Registered
2017-10-10
Start date
2018-08-08
Completion date
2020-03-10
Last updated
2025-10-07

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Substance-Related Disorders

Brief summary

Early attempts by the tobacco industry to develop safer cigarettes led to the widespread introduction of ventilation holes in cigarette filters; however, this design feature may instead increase smoking-related harm and make cigarettes more palatable. The overall goal of this project is to model regulatory restrictions banning cigarette filter ventilation and determine their effects on consumption of both cigarettes and a wide range of alternative tobacco products. Testing potential regulatory actions under controlled conditions will facilitate evidence-based policies that have a net benefit to health.

Detailed description

Early attempts by the tobacco industry to develop safer cigarettes led to the widespread introduction of ventilation holes in cigarette filters; however, this design feature may instead increase smoking-related harm and make cigarettes more palatable. The overall goal of this project is to model regulatory restrictions banning cigarette filter ventilation and determine their effects on consumption of both cigarettes and a wide range of alternative tobacco products. Testing potential regulatory actions under controlled conditions will facilitate evidence-based policies that have a net benefit to health. Detailed Description: The duration of the experiment will be approximately 3 months. Participants will begin with an initial one week (approximately) exposure period to both unventilated and ventilated cigarettes as well as alternative nicotine products (e-cigarettes, snus, etc.) that will be made available throughout the experiment. Participants will be given the opportunity to sample both types of cigarettes and alternative nicotine products. In the following sessions, participants will alternate between Electronic Tobacco Marketplace (ETM) sessions and free exposure periods to their assigned cigarette, with weekly assessments throughout to track changes in smoking behavior and cigarette valuation. In total, participants will complete 10 experimental sessions (see Appendix B for experimental timeline figure). For the sake of clarity, session types are separated below. The consent and initial sessions may take place in the same or separate sessions. At the beginning of the experiment, participants will be assigned to one of two groups: ventilated or unventilated. Group assignment will determine what cigarettes will be given to the participant after sessions in which they do not actually purchase their cigarettes of choice. Additionally, participants that typically smoke menthol cigarettes will be given a menthol version of their assigned cigarette. Cigarettes will be similar in design and will be labeled as Typa A or Type B. At the initial session and throughout the study, urine samples may be collected and stored for testing (for tobacco use and pregnancy) and breath samples for carbon monoxide and alcohol. Self-report may be used in place of urine analyses on a case-by-case bases. Urine sample analyses for tobacco use may only take place at the VTCRI site. Initial Assessment Session and Sampling (Session 1). First, participants will complete the consenting process. The first session will be an assessment session to collect information from participants on patterns and degree of tobacco and other substance use, perceptions of all cigarette types available in the ETM, as well as the results of behavioral and cognitive tasks that we think may inform or complement the results from the main study (see Appendix A for a complete list and descriptions). Participants will also complete the initial sampling period following the initial sampling session. The goal of this period is to familiarize the participants with their randomly assigned cigarette as well as alternative nicotine products. After their assessment session, participants will be given a 7-day supply of ventilated and unventilated (3.5 days of venitlated and 3.5 days of unventialted) cigarettes and asked to use these cigarettes. The actual number of cigarettes delivered to each participant will be determined by multiplying their reported cigarettes smoked per day by 7. Therefore, the average minimum number of cigarettes that will be delivered is approximately 70 (10 cigarettes per day minimum to qualify to participate). They will be also be given a sample of the alternative nicotine products that will be made available during the Real-ETM sessions. Participants will be asked to report their favorite flavor of each product to sample. If the participant is naïve to the alternative nicotine product, they will be asked to estimate which product flavor they would prefer. To verify usage during this and all subsequent usage period (see below), participants will be asked to return spent cigarette filters in resealable bags we provide. However, while participants will be asked to smoke the cigarettes they are given and to not use any other cigarettes, they will only be asked to try the alternative nicotine products during the sampling period, they do not have to finish them. A subset of these spent filters will be randomly chosen and analyzed to permit correlation of mouth-level exposure to smoke constituents with differences in ETM purchasing behavior between ventilated and unventilated cigarettes. During this sampling period, participants will go about their daily lives, allowing them to sample these cigarettes in the social environment in which they typically operate. This real-world sampling period will serve to increase the generalizability of the results obtained in the ETM sessions. This duration of exposure was chosen to give participants time to begin to familiarize themselves with their assigned cigarettes. This will enable them to make informed purchasing decisions during the upcoming sessions. Real Experimental Tobacco Marketplace Sessions (Sessions 2,6, and 10). Following the initial sampling period, participants will complete a purchasing session in our realistic tobacco product marketplace. Participants will be seated in front of a computer to access an online marketplace with an interface similar to many online merchants. This will allow participants to browse through the products and add as many as they desire to the virtual shopping cart. Each product will have the price clearly displayed along with an image. Each ETM session will contain five pricing scenarios, in which we: i. manipulate the price of participants' assigned cigarettes to assess demand in a context with no other products available; ii. manipulate the price of participants' non-assigned cigarettes to assess demand in a context with no other products available; iii. manipulate the price of both assigned and non-assigned cigarettes in unison to assess simple preference between the two; iv. manipulate the price of participants' assigned cigarettes while the price of non-assigned cigarettes remains constant to assess the degree to which assigned cigarettes substitute for non-assigned cigarettes; a. In this task, alternative nicotine products (e.g., e-cigarettes, chew, etc.) may also be available for purchase at a constant price. v. manipulate the price of participants' non-assigned cigarette while the price of assigned cigarettes remains constant to assess the degree to which non-assigned cigarettes substitute for assigned cigarettes. a. In this task, alternative nicotine products (e.g., e-cigarettes, chew, etc.) may also be available for purchase at a constant price. In each of these scenarios, the price-manipulated cigarettes will be available across a range of prices (e.g., $0.12, $0.25, $0.50, $1.00, $2.00, and $4.00). Price-constant cigarettes will be set to the median cigarette price in the community. Participants will use an experimentally provided income (proportional to their real-world tobacco consumption) to purchase from the ETM. At each price, participants will be asked to make seven days of tobacco-product purchases from the ETM. After all 5 scenarios are complete for their assigned cigarette, participants will receive the products they purchased from one randomly selected price. Participants will be well informed of these procedures prior to purchasing. For those seven days after marketplace sessions, participants will be asked to only use those products they have purchased from the tobacco marketplace, and to not purchase any outside tobacco products, to not sell or give away any of their purchases, and to not ask anybody else to purchase products for them. We will strongly encourage participants to follow these procedures, and to report any deviations from these procedures, which we will incorporate into our statistical analyses. If the participant does not spend their entire income, they will be allowed to keep the remainder. In this way, participants will be spending real money and incurring a financial cost for their purchases, leading to more realistic product selections. Following the seven days of using cigarettes obtained from the ETM, participants will again visit the lab to return any unused products and report the use of experimenter provided and non-experimenter provided tobacco products. Extended Cigarette Exposure and Experimental Tobacco Marketplace Testing (Sessions 3, 4, 5, 7, 8, and 9). Following the first session in the ETM and its associated period of tobacco product use, participants will begin periods of freely provided exposure to their assigned cigarette (ventilated or unventilated), alternating with two additional sessions in the ETM at regular intervals. The purpose of this additional exposure between discrete ETM assessments is so that we may examine the effects of sustained exposure to participants' assigned cigarettes at regular intervals. During the extended-exposure periods, participants will visit the lab every 7 days. At each of these sessions during extended-exposure periods, they will return any unused cigarettes, report the use of experimenter provided and non-experimenter provided tobacco products, receive cigarettes for the upcoming 7 days, and complete many of the assessments they completed at their initial assessment session. Following sessions 5 and 9 (the sessions immediately before the Real ETM sessions) participants will be given 6 days of their assigned cigarettes and 1 day of the unassigned cigarettes in order to expose the participant to the unassigned cigarettes before the Real ETM session. An abbreviated set of assessments will be collected on a weekly basis throughout the experiment (Appendix A) in addition to any additional scheduled session (e.g., Real ETM). These assessments will focus on measuring tobacco product use and measures of dependence and withdrawal, including a Timeline Follow-Back for the period since the last session, as well as product perceptions. We will also include a purely hypothetical version of the ETM (on non-real ETM sessions), in which participants do not receive products purchased to use outside the laboratory. Because these hypothetical ETM assessments can be repeated with greater frequency and without interrupting periods of continuous exposure to assigned cigarettes, data from hypothetical assessments will be used to inform determinations of the effects of time on valuation of ventilated and unventilated cigarettes in more detail than primary ETM assessments. The study design focuses on comparing ventilated versus unventilated cigarette groups to determine the impact of cigarette filter ventilation on tobacco product selection, consumption, and potential substitution to alternative products.

Interventions

OTHERCommercially available cigarette

Commercially available cigarette with either \ 0% or \ 25% filter ventilation. Menthol flavor will be available in both types.

Sponsors

University of Minnesota
CollaboratorOTHER
National Cancer Institute (NCI)
CollaboratorNIH
Virginia Polytechnic Institute and State University
Lead SponsorOTHER

Study design

Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
OTHER
Masking
SINGLE (Subject)

Masking description

Participants will be randomly assigned to either ventilated or unventilated cigarettes and will not be informed of their group assignment.

Intervention model description

Participants will be assigned to either use a ventilated or unventilated cigarette.

Eligibility

Sex/Gender
ALL
Age
21 Years to 65 Years
Healthy volunteers
Yes

Inclusion criteria

* Current cigarette smoker * Stable mental and physical health * Does not take medications that interfere with nicotine metabolism

Exclusion criteria

* Pregnant or lactating * Immediate future plans to quit smoking

Design outcomes

Primary

MeasureTime frameDescription
High Ventilated Cigarette PurchasesWeek 2 (Session 1), Week 6 (Sessions 2), Week 10 (Session 3)Participants completed purchasing trials in an experimental marketplace, a virtual store designed to mimic real-world shopping environments. In each lab session, participants completed multiple trials in which the price of their assigned cigarette increased progressively from $0.13 in the first trial to $4.00 in the final trial, while prices for other products (e-cigarettes, e-liquid, nicotine gum, snus, lozenges, and dip) remained constant. The mean and standard deviation of quantity purchased in each trial were calculated for all prices and sessions 1, 2, and 3.
Low Ventilated Cigarette PurchasesWeek 2 (Session 1), Week 6 (Sessions 2), Week 10 (Session 3)Participants completed purchasing trials in an experimental marketplace, a virtual store designed to mimic real-world shopping environments. In each lab session, participants completed multiple trials in which the price of High Ventilated Cigarettes (HVC) increased progressively from $0.13 in the first trial to $4.00 in the final trial foe ventilated cigarette users and Low Ventilated Cigarettes (LVC) increased progressively from $0.13 in the first trial to $4.00 for the unventilated group, while prices for other products (Low Ventilated Cigarettes (LVC), e-cigarettes, e-liquid, nicotine gum, snus, lozenges, and dip) remained constant. The mean and standard deviation of quantity purchased in each trial was calculated for all prices and sessions 1, 2, and 3.
E-Cigarette PurchasesWeek 2 (Session 1), Week 6 (Sessions 2), Week 10 (Session 3)Participants completed purchasing trials in an experimental marketplace, a virtual store designed to mimic real-world shopping environments. In each lab session, participants completed multiple trials in which the price of High Ventilated Cigarettes (HVC) increased progressively from $0.13 in the first trial to $4.00 in the final trial for ventilated cigarette users and Low Ventilated Cigarettes (LVC) increased progressively from $0.13 in the first trial to $4.00 for the unventilated group, while prices for other products (Low Ventilated Cigarettes (LVC), e-cigarettes, e-liquid, nicotine gum, snus, lozenges, and dip) remained constant. The mean and standard deviation of quantity purchased in each trial was calculated for all prices and sessions 1, 2, and 3.
E-liquid PurchasesWeek 2 (Session 1), Week 6 (Sessions 2), Week 10 (Session 3)Participants completed purchasing trials in an experimental marketplace, a virtual store designed to mimic real-world shopping environments. In each lab session, participants completed multiple trials in which the price of High Ventilated Cigarettes (HVC) increased progressively from $0.13 in the first trial to $4.00 in the final trial foe ventilated cigarette users and Low Ventilated Cigarettes (LVC) increased progressively from $0.13 in the first trial to $4.00 for the unventilated group, while prices for other products (Low Ventilated Cigarettes (LVC), e-cigarettes, e-liquid, nicotine gum, snus, lozenges, and dip) remained constant. The mean and standard deviation of quantity purchased in each trial was calculated for all prices and sessions 1, 2, and 3.
Gum PurchasesWeek 2 (Session 1), Week 6 (Sessions 2), Week 10 (Session 3)Participants completed purchasing trials in an experimental marketplace, a virtual store designed to mimic real-world shopping environments. In each lab session, participants completed multiple trials in which the price of High Ventilated Cigarettes (HVC) increased progressively from $0.13 in the first trial to $4.00 in the final trial foe ventilated cigarette users and Low Ventilated Cigarettes (LVC) increased progressively from $0.13 in the first trial to $4.00 for the unventilated group, while prices for other products (Low Ventilated Cigarettes (LVC), e-cigarettes, e-liquid, nicotine gum, snus, lozenges, and dip) remained constant. The mean and standard deviation of quantity purchased in each trial was calculated for all prices and sessions 1, 2, and 3.
Snus PurchasesWeek 2 (Session 1), Week 6 (Sessions 2), Week 10 (Session 3)Participants completed purchasing trials in an experimental marketplace, a virtual store designed to mimic real-world shopping environments. In each lab session, participants completed multiple trials in which the price of High Ventilated Cigarettes (HVC) increased progressively from $0.13 in the first trial to $4.00 in the final trial foe ventilated cigarette users and Low Ventilated Cigarettes (LVC) increased progressively from $0.13 in the first trial to $4.00 for the unventilated group, while prices for other products (Low Ventilated Cigarettes (LVC), e-cigarettes, e-liquid, nicotine gum, snus, lozenges, and dip) remained constant. The mean and standard deviation of quantity purchased in each trial was calculated for all prices and sessions 1, 2, and 3.
Lozenge PurchasesWeek 2 (Session 1), Week 6 (Sessions 2), Week 10 (Session 3)Participants completed purchasing trials in an experimental marketplace, a virtual store designed to mimic real-world shopping environments. In each lab session, participants completed multiple trials in which the price of High Ventilated Cigarettes (HVC) increased progressively from $0.13 in the first trial to $4.00 in the final trial foe ventilated cigarette users and Low Ventilated Cigarettes (LVC) increased progressively from $0.13 in the first trial to $4.00 for the unventilated group, while prices for other products (Low Ventilated Cigarettes (LVC), e-cigarettes, e-liquid, nicotine gum, snus, lozenges, and dip) remained constant. The mean and standard deviation of quantity purchased in each trial was calculated for all prices and sessions 1, 2, and 3.
Dip PurchasesWeek 2 (Session 1), Week 6 (Sessions 2), Week 10 (Session 3)Participants completed purchasing trials in an experimental marketplace, a virtual store designed to mimic real-world shopping environments. In each lab session, participants completed multiple trials in which the price of High Ventilated Cigarettes (HVC) increased progressively from $0.13 in the first trial to $4.00 in the final trial foe ventilated cigarette users and Low Ventilated Cigarettes (LVC) increased progressively from $0.13 in the first trial to $4.00 for the unventilated group, while prices for other products (Low Ventilated Cigarettes (LVC), e-cigarettes, e-liquid, nicotine gum, snus, lozenges, and dip) remained constant. The mean and standard deviation of quantity purchased in each trial was calculated for all prices and sessions 1, 2, and 3.

Countries

United States

Participant flow

Pre-assignment details

The number of participants enrolled differs from those who started the study because, after providing informed consent, participants submitted a breath carbon monoxide (CO) sample to assess recent cigarette use. Participants were excluded from the study if their CO level was below 8 ppm, indicating no recent smoking. They consented and were assigned to an arm/group, however, they didn't begin the intervention they were assigned to.

Participants by arm

ArmCount
Ventilated Cigarettes
Participants in this ARM will be assigned to \ 25% filter ventilation commercially available cigarettes. Commercially available cigarette: Commercially available cigarette with either \ 0% or \ 25% filter ventilation. Menthol flavor will be available in both types.
44
Unventilated Cigarettes
Participants in this arm will be assigned to \ 0% filter ventilation commercially available cigarettes. Commercially available cigarette: Commercially available cigarette with either \ 0% or \ 25% filter ventilation. Menthol flavor will be available in both types.
38
Total82

Withdrawals & dropouts

PeriodReasonFG000FG001
Overall StudyDiscontinued44
Overall StudyLost to Follow-up1623
Overall StudyWithdrawal by Subject43

Baseline characteristics

CharacteristicVentilated CigarettesUnventilated CigarettesTotal
Age, Continuous45.61 Years of age
STANDARD_DEVIATION 11.21
43.16 Years of age
STANDARD_DEVIATION 10.66
44.48 Years of age
STANDARD_DEVIATION 10.96
Cigarettes per day19.91 Number of cigarettes
STANDARD_DEVIATION 6.28
20.71 Number of cigarettes
STANDARD_DEVIATION 7.38
20.28 Number of cigarettes
STANDARD_DEVIATION 6.78
Ethnicity (NIH/OMB)
Hispanic or Latino
2 Participants0 Participants2 Participants
Ethnicity (NIH/OMB)
Not Hispanic or Latino
42 Participants38 Participants80 Participants
Ethnicity (NIH/OMB)
Unknown or Not Reported
0 Participants0 Participants0 Participants
Fagerstrom Test for Cigarette Dependence3.93 Scores on a scale
STANDARD_DEVIATION 1.39
4.16 Scores on a scale
STANDARD_DEVIATION 1.42
4.04 Scores on a scale
STANDARD_DEVIATION 1.4
MNWS15.25 Scores on a scale
STANDARD_DEVIATION 10.65
13.34 Scores on a scale
STANDARD_DEVIATION 8.87
14.37 Scores on a scale
STANDARD_DEVIATION 9.85
PHR High Ventilated Cigarettes62.61 Scores on a scale
STANDARD_DEVIATION 22.44
49.00 Scores on a scale
STANDARD_DEVIATION 21.14
56.30 Scores on a scale
STANDARD_DEVIATION 22.76
PHR Low Ventilated Cigarettes62.61 Scores on a scale
STANDARD_DEVIATION 22.99
49.76 Scores on a scale
STANDARD_DEVIATION 23.59
56.66 Scores on a scale
STANDARD_DEVIATION 24.01
QSU43.98 Scores on a scale
STANDARD_DEVIATION 15.4
44.03 Scores on a scale
STANDARD_DEVIATION 14.1
44.00 Scores on a scale
STANDARD_DEVIATION 14.72
Race (NIH/OMB)
American Indian or Alaska Native
2 Participants0 Participants2 Participants
Race (NIH/OMB)
Asian
0 Participants0 Participants0 Participants
Race (NIH/OMB)
Black or African American
6 Participants4 Participants10 Participants
Race (NIH/OMB)
More than one race
1 Participants1 Participants2 Participants
Race (NIH/OMB)
Native Hawaiian or Other Pacific Islander
0 Participants0 Participants0 Participants
Race (NIH/OMB)
Unknown or Not Reported
0 Participants0 Participants0 Participants
Race (NIH/OMB)
White
35 Participants33 Participants68 Participants
Region of Enrollment
United States
44 participants38 participants82 participants
RHQ14.41 Scores on a scale
STANDARD_DEVIATION 7.08
12.05 Scores on a scale
STANDARD_DEVIATION 5.36
13.32 Scores on a scale
STANDARD_DEVIATION 6.42
Sex: Female, Male
Female
22 Participants24 Participants46 Participants
Sex: Female, Male
Male
22 Participants14 Participants36 Participants
WISDM182.48 Scores on a scale
STANDARD_DEVIATION 51.95
180.53 Scores on a scale
STANDARD_DEVIATION 38.84
181.57 Scores on a scale
STANDARD_DEVIATION 46.07

Adverse events

Event typeEG000
affected / at risk
EG001
affected / at risk
deaths
Total, all-cause mortality
0 / 440 / 38
other
Total, other adverse events
0 / 440 / 38
serious
Total, serious adverse events
0 / 440 / 38

Outcome results

Primary

Dip Purchases

Participants completed purchasing trials in an experimental marketplace, a virtual store designed to mimic real-world shopping environments. In each lab session, participants completed multiple trials in which the price of High Ventilated Cigarettes (HVC) increased progressively from $0.13 in the first trial to $4.00 in the final trial foe ventilated cigarette users and Low Ventilated Cigarettes (LVC) increased progressively from $0.13 in the first trial to $4.00 for the unventilated group, while prices for other products (Low Ventilated Cigarettes (LVC), e-cigarettes, e-liquid, nicotine gum, snus, lozenges, and dip) remained constant. The mean and standard deviation of quantity purchased in each trial was calculated for all prices and sessions 1, 2, and 3.

Time frame: Week 2 (Session 1), Week 6 (Sessions 2), Week 10 (Session 3)

Population: There are a few data points missing for a couple of participants; therefore, the sample size may be slightly different.

ArmMeasureGroupValue (MEAN)Dispersion
Ventilated CigarettesDip PurchasesS1: Price $2.000.05 single unit quantity purchasedStandard Deviation 0.3
Ventilated CigarettesDip PurchasesS2: Price $1.000.00 single unit quantity purchasedStandard Deviation 0
Ventilated CigarettesDip PurchasesS2: Price $2.000.00 single unit quantity purchasedStandard Deviation 0
Ventilated CigarettesDip PurchasesS1: Price $0.500.14 single unit quantity purchasedStandard Deviation 0.9
Ventilated CigarettesDip PurchasesS2: Price $4.000.00 single unit quantity purchasedStandard Deviation 0
Ventilated CigarettesDip PurchasesS1: Price $4.000.09 single unit quantity purchasedStandard Deviation 0.6
Ventilated CigarettesDip PurchasesS3: Price $0.130.00 single unit quantity purchasedStandard Deviation 0
Ventilated CigarettesDip PurchasesS1: Price $0.250.00 single unit quantity purchasedStandard Deviation 0
Ventilated CigarettesDip PurchasesS3: Price $0.250.00 single unit quantity purchasedStandard Deviation 0
Ventilated CigarettesDip PurchasesS2: Price $0.130.00 single unit quantity purchasedStandard Deviation 0
Ventilated CigarettesDip PurchasesS3: Price $0.500.00 single unit quantity purchasedStandard Deviation 0
Ventilated CigarettesDip PurchasesS1: Price $1.000.07 single unit quantity purchasedStandard Deviation 0.33
Ventilated CigarettesDip PurchasesS3: Price $1.000.00 single unit quantity purchasedStandard Deviation 0
Ventilated CigarettesDip PurchasesS2: Price $0.250.00 single unit quantity purchasedStandard Deviation 0
Ventilated CigarettesDip PurchasesS3: Price $2.000.00 single unit quantity purchasedStandard Deviation 0
Ventilated CigarettesDip PurchasesS1: Price $0.130.07 single unit quantity purchasedStandard Deviation 0.45
Ventilated CigarettesDip PurchasesS3: Price $4.000.00 single unit quantity purchasedStandard Deviation 0
Ventilated CigarettesDip PurchasesS2: Price $0.500.00 single unit quantity purchasedStandard Deviation 0
Unventilated CigarettesDip PurchasesS3: Price $4.000.68 single unit quantity purchasedStandard Deviation 4.06
Unventilated CigarettesDip PurchasesS1: Price $0.130.17 single unit quantity purchasedStandard Deviation 1
Unventilated CigarettesDip PurchasesS1: Price $0.250.00 single unit quantity purchasedStandard Deviation 0
Unventilated CigarettesDip PurchasesS1: Price $0.500.00 single unit quantity purchasedStandard Deviation 0
Unventilated CigarettesDip PurchasesS1: Price $1.000.06 single unit quantity purchasedStandard Deviation 0.33
Unventilated CigarettesDip PurchasesS1: Price $2.000.00 single unit quantity purchasedStandard Deviation 0
Unventilated CigarettesDip PurchasesS1: Price $4.000.00 single unit quantity purchasedStandard Deviation 0
Unventilated CigarettesDip PurchasesS2: Price $0.130.32 single unit quantity purchasedStandard Deviation 1.97
Unventilated CigarettesDip PurchasesS2: Price $0.250.22 single unit quantity purchasedStandard Deviation 1.32
Unventilated CigarettesDip PurchasesS2: Price $0.500.27 single unit quantity purchasedStandard Deviation 1.64
Unventilated CigarettesDip PurchasesS2: Price $1.000.05 single unit quantity purchasedStandard Deviation 0.33
Unventilated CigarettesDip PurchasesS2: Price $4.000.49 single unit quantity purchasedStandard Deviation 2.37
Unventilated CigarettesDip PurchasesS3: Price $0.130.39 single unit quantity purchasedStandard Deviation 2.43
Unventilated CigarettesDip PurchasesS3: Price $0.250.55 single unit quantity purchasedStandard Deviation 3.41
Unventilated CigarettesDip PurchasesS3: Price $0.500.55 single unit quantity purchasedStandard Deviation 3.41
Unventilated CigarettesDip PurchasesS3: Price $1.000.61 single unit quantity purchasedStandard Deviation 3.73
Unventilated CigarettesDip PurchasesS3: Price $2.000.66 single unit quantity purchasedStandard Deviation 4.06
Unventilated CigarettesDip PurchasesS2: Price $2.000.27 single unit quantity purchasedStandard Deviation 1.64
Primary

E-Cigarette Purchases

Participants completed purchasing trials in an experimental marketplace, a virtual store designed to mimic real-world shopping environments. In each lab session, participants completed multiple trials in which the price of High Ventilated Cigarettes (HVC) increased progressively from $0.13 in the first trial to $4.00 in the final trial for ventilated cigarette users and Low Ventilated Cigarettes (LVC) increased progressively from $0.13 in the first trial to $4.00 for the unventilated group, while prices for other products (Low Ventilated Cigarettes (LVC), e-cigarettes, e-liquid, nicotine gum, snus, lozenges, and dip) remained constant. The mean and standard deviation of quantity purchased in each trial was calculated for all prices and sessions 1, 2, and 3.

Time frame: Week 2 (Session 1), Week 6 (Sessions 2), Week 10 (Session 3)

Population: There are a few data points missing for a couple of participants; therefore, the sample size may be slightly different.

ArmMeasureGroupValue (MEAN)Dispersion
Ventilated CigarettesE-Cigarette PurchasesS1: Price $0.130.32 single unit quantity purchasedStandard Deviation 0.7
Ventilated CigarettesE-Cigarette PurchasesS1: Price $0.250.32 single unit quantity purchasedStandard Deviation 0.67
Ventilated CigarettesE-Cigarette PurchasesS1: Price $0.500.27 single unit quantity purchasedStandard Deviation 0.65
Ventilated CigarettesE-Cigarette PurchasesS1: Price $1.000.50 single unit quantity purchasedStandard Deviation 1.13
Ventilated CigarettesE-Cigarette PurchasesS1: Price $2.000.50 single unit quantity purchasedStandard Deviation 1.02
Ventilated CigarettesE-Cigarette PurchasesS1: Price $4.000.72 single unit quantity purchasedStandard Deviation 1.32
Ventilated CigarettesE-Cigarette PurchasesS2: Price $0.130.15 single unit quantity purchasedStandard Deviation 0.56
Ventilated CigarettesE-Cigarette PurchasesS2: Price $0.250.09 single unit quantity purchasedStandard Deviation 0.47
Ventilated CigarettesE-Cigarette PurchasesS2: Price $0.500.11 single unit quantity purchasedStandard Deviation 0.49
Ventilated CigarettesE-Cigarette PurchasesS2: Price $1.000.18 single unit quantity purchasedStandard Deviation 0.65
Ventilated CigarettesE-Cigarette PurchasesS2: Price $2.000.13 single unit quantity purchasedStandard Deviation 0.63
Ventilated CigarettesE-Cigarette PurchasesS2: Price $4.000.13 single unit quantity purchasedStandard Deviation 0.63
Ventilated CigarettesE-Cigarette PurchasesS3: Price $0.130.14 single unit quantity purchasedStandard Deviation 0.51
Ventilated CigarettesE-Cigarette PurchasesS3: Price $0.250.09 single unit quantity purchasedStandard Deviation 0.47
Ventilated CigarettesE-Cigarette PurchasesS3: Price $0.500.11 single unit quantity purchasedStandard Deviation 0.62
Ventilated CigarettesE-Cigarette PurchasesS3: Price $1.000.13 single unit quantity purchasedStandard Deviation 0.63
Ventilated CigarettesE-Cigarette PurchasesS3: Price $2.000.13 single unit quantity purchasedStandard Deviation 0.63
Ventilated CigarettesE-Cigarette PurchasesS3: Price $4.000.13 single unit quantity purchasedStandard Deviation 0.63
Unventilated CigarettesE-Cigarette PurchasesS3: Price $0.250.16 single unit quantity purchasedStandard Deviation 0.44
Unventilated CigarettesE-Cigarette PurchasesS1: Price $0.130.47 single unit quantity purchasedStandard Deviation 0.73
Unventilated CigarettesE-Cigarette PurchasesS2: Price $1.000.29 single unit quantity purchasedStandard Deviation 0.57
Unventilated CigarettesE-Cigarette PurchasesS1: Price $0.250.44 single unit quantity purchasedStandard Deviation 0.69
Unventilated CigarettesE-Cigarette PurchasesS3: Price $4.000.32 single unit quantity purchasedStandard Deviation 0.57
Unventilated CigarettesE-Cigarette PurchasesS1: Price $0.500.52 single unit quantity purchasedStandard Deviation 0.77
Unventilated CigarettesE-Cigarette PurchasesS2: Price $2.000.29 single unit quantity purchasedStandard Deviation 0.61
Unventilated CigarettesE-Cigarette PurchasesS1: Price $1.000.86 single unit quantity purchasedStandard Deviation 2.05
Unventilated CigarettesE-Cigarette PurchasesS3: Price $0.500.24 single unit quantity purchasedStandard Deviation 0.43
Unventilated CigarettesE-Cigarette PurchasesS1: Price $2.000.91 single unit quantity purchasedStandard Deviation 2.4
Unventilated CigarettesE-Cigarette PurchasesS2: Price $4.000.29 single unit quantity purchasedStandard Deviation 0.61
Unventilated CigarettesE-Cigarette PurchasesS1: Price $4.001.16 single unit quantity purchasedStandard Deviation 2.51
Unventilated CigarettesE-Cigarette PurchasesS3: Price $2.000.29 single unit quantity purchasedStandard Deviation 0.52
Unventilated CigarettesE-Cigarette PurchasesS2: Price $0.130.27 single unit quantity purchasedStandard Deviation 0.56
Unventilated CigarettesE-Cigarette PurchasesS3: Price $0.130.08 single unit quantity purchasedStandard Deviation 0.27
Unventilated CigarettesE-Cigarette PurchasesS2: Price $0.250.22 single unit quantity purchasedStandard Deviation 0.42
Unventilated CigarettesE-Cigarette PurchasesS3: Price $1.000.29 single unit quantity purchasedStandard Deviation 0.61
Unventilated CigarettesE-Cigarette PurchasesS2: Price $0.500.27 single unit quantity purchasedStandard Deviation 0.45
Primary

E-liquid Purchases

Participants completed purchasing trials in an experimental marketplace, a virtual store designed to mimic real-world shopping environments. In each lab session, participants completed multiple trials in which the price of High Ventilated Cigarettes (HVC) increased progressively from $0.13 in the first trial to $4.00 in the final trial foe ventilated cigarette users and Low Ventilated Cigarettes (LVC) increased progressively from $0.13 in the first trial to $4.00 for the unventilated group, while prices for other products (Low Ventilated Cigarettes (LVC), e-cigarettes, e-liquid, nicotine gum, snus, lozenges, and dip) remained constant. The mean and standard deviation of quantity purchased in each trial was calculated for all prices and sessions 1, 2, and 3.

Time frame: Week 2 (Session 1), Week 6 (Sessions 2), Week 10 (Session 3)

Population: There are a few data points missing for a couple of participants; therefore, the sample size may be slightly different.

ArmMeasureGroupValue (MEAN)Dispersion
Ventilated CigarettesE-liquid PurchasesS1: Price $2.000.05 single unit quantity purchasedStandard Deviation 0.21
Ventilated CigarettesE-liquid PurchasesS2: Price $1.000.18 single unit quantity purchasedStandard Deviation 0.87
Ventilated CigarettesE-liquid PurchasesS1: Price $0.130.18 single unit quantity purchasedStandard Deviation 0.81
Ventilated CigarettesE-liquid PurchasesS2: Price $2.000.07 single unit quantity purchasedStandard Deviation 0.45
Ventilated CigarettesE-liquid PurchasesS1: Price $4.000.09 single unit quantity purchasedStandard Deviation 0.36
Ventilated CigarettesE-liquid PurchasesS2: Price $4.000.07 single unit quantity purchasedStandard Deviation 0.45
Ventilated CigarettesE-liquid PurchasesS1: Price $0.500.05 single unit quantity purchasedStandard Deviation 0.21
Ventilated CigarettesE-liquid PurchasesS3: Price $0.130.07 single unit quantity purchasedStandard Deviation 0.45
Ventilated CigarettesE-liquid PurchasesS2: Price $0.130.07 single unit quantity purchasedStandard Deviation 0.45
Ventilated CigarettesE-liquid PurchasesS3: Price $0.250.09 single unit quantity purchasedStandard Deviation 0.6
Ventilated CigarettesE-liquid PurchasesS3: Price $0.500.14 single unit quantity purchasedStandard Deviation 0.9
Ventilated CigarettesE-liquid PurchasesS2: Price $0.250.07 single unit quantity purchasedStandard Deviation 0.45
Ventilated CigarettesE-liquid PurchasesS3: Price $1.000.18 single unit quantity purchasedStandard Deviation 1.21
Ventilated CigarettesE-liquid PurchasesS1: Price $0.250.09 single unit quantity purchasedStandard Deviation 0.36
Ventilated CigarettesE-liquid PurchasesS3: Price $2.000.16 single unit quantity purchasedStandard Deviation 1.05
Ventilated CigarettesE-liquid PurchasesS2: Price $0.500.07 single unit quantity purchasedStandard Deviation 0.45
Ventilated CigarettesE-liquid PurchasesS3: Price $4.000.14 single unit quantity purchasedStandard Deviation 0.9
Ventilated CigarettesE-liquid PurchasesS1: Price $1.000.09 single unit quantity purchasedStandard Deviation 0.36
Unventilated CigarettesE-liquid PurchasesS3: Price $4.000.10 single unit quantity purchasedStandard Deviation 0.38
Unventilated CigarettesE-liquid PurchasesS1: Price $0.130.31 single unit quantity purchasedStandard Deviation 1.19
Unventilated CigarettesE-liquid PurchasesS1: Price $0.250.08 single unit quantity purchasedStandard Deviation 0.5
Unventilated CigarettesE-liquid PurchasesS1: Price $0.500.13 single unit quantity purchasedStandard Deviation 0.83
Unventilated CigarettesE-liquid PurchasesS1: Price $1.000.19 single unit quantity purchasedStandard Deviation 1.16
Unventilated CigarettesE-liquid PurchasesS1: Price $2.000.25 single unit quantity purchasedStandard Deviation 1.5
Unventilated CigarettesE-liquid PurchasesS1: Price $4.000.22 single unit quantity purchasedStandard Deviation 1.17
Unventilated CigarettesE-liquid PurchasesS2: Price $0.130.08 single unit quantity purchasedStandard Deviation 0.36
Unventilated CigarettesE-liquid PurchasesS2: Price $0.250.08 single unit quantity purchasedStandard Deviation 0.36
Unventilated CigarettesE-liquid PurchasesS2: Price $0.500.08 single unit quantity purchasedStandard Deviation 0.36
Unventilated CigarettesE-liquid PurchasesS2: Price $1.000.08 single unit quantity purchasedStandard Deviation 0.36
Unventilated CigarettesE-liquid PurchasesS2: Price $2.000.13 single unit quantity purchasedStandard Deviation 0.48
Unventilated CigarettesE-liquid PurchasesS2: Price $4.000.11 single unit quantity purchasedStandard Deviation 0.45
Unventilated CigarettesE-liquid PurchasesS3: Price $0.130.21 single unit quantity purchasedStandard Deviation 0.74
Unventilated CigarettesE-liquid PurchasesS3: Price $0.250.15 single unit quantity purchasedStandard Deviation 0.49
Unventilated CigarettesE-liquid PurchasesS3: Price $0.500.10 single unit quantity purchasedStandard Deviation 0.38
Unventilated CigarettesE-liquid PurchasesS3: Price $1.000.10 single unit quantity purchasedStandard Deviation 0.38
Unventilated CigarettesE-liquid PurchasesS3: Price $2.000.10 single unit quantity purchasedStandard Deviation 0.38
Primary

Gum Purchases

Participants completed purchasing trials in an experimental marketplace, a virtual store designed to mimic real-world shopping environments. In each lab session, participants completed multiple trials in which the price of High Ventilated Cigarettes (HVC) increased progressively from $0.13 in the first trial to $4.00 in the final trial foe ventilated cigarette users and Low Ventilated Cigarettes (LVC) increased progressively from $0.13 in the first trial to $4.00 for the unventilated group, while prices for other products (Low Ventilated Cigarettes (LVC), e-cigarettes, e-liquid, nicotine gum, snus, lozenges, and dip) remained constant. The mean and standard deviation of quantity purchased in each trial was calculated for all prices and sessions 1, 2, and 3.

Time frame: Week 2 (Session 1), Week 6 (Sessions 2), Week 10 (Session 3)

Population: There are a few data points missing for a couple of participants; therefore, the sample size may be slightly different.

ArmMeasureGroupValue (MEAN)Dispersion
Ventilated CigarettesGum PurchasesS1: Price $0.130.27 single unit quantity purchasedStandard Deviation 0.89
Ventilated CigarettesGum PurchasesS1: Price $0.250.29 single unit quantity purchasedStandard Deviation 0.9
Ventilated CigarettesGum PurchasesS1: Price $0.500.25 single unit quantity purchasedStandard Deviation 0.97
Ventilated CigarettesGum PurchasesS1: Price $1.000.14 single unit quantity purchasedStandard Deviation 0.41
Ventilated CigarettesGum PurchasesS1: Price $2.000.11 single unit quantity purchasedStandard Deviation 0.39
Ventilated CigarettesGum PurchasesS1: Price $4.000.34 single unit quantity purchasedStandard Deviation 1.23
Ventilated CigarettesGum PurchasesS2: Price $0.130.09 single unit quantity purchasedStandard Deviation 0.6
Ventilated CigarettesGum PurchasesS2: Price $0.250.09 single unit quantity purchasedStandard Deviation 0.6
Ventilated CigarettesGum PurchasesS2: Price $0.500.09 single unit quantity purchasedStandard Deviation 0.6
Ventilated CigarettesGum PurchasesS2: Price $1.000.09 single unit quantity purchasedStandard Deviation 0.6
Ventilated CigarettesGum PurchasesS2: Price $2.000.09 single unit quantity purchasedStandard Deviation 0.6
Ventilated CigarettesGum PurchasesS2: Price $4.000.09 single unit quantity purchasedStandard Deviation 0.6
Ventilated CigarettesGum PurchasesS3: Price $0.130.05 single unit quantity purchasedStandard Deviation 0.3
Ventilated CigarettesGum PurchasesS3: Price $0.250.05 single unit quantity purchasedStandard Deviation 0.3
Ventilated CigarettesGum PurchasesS3: Price $0.500.05 single unit quantity purchasedStandard Deviation 0.3
Ventilated CigarettesGum PurchasesS3: Price $1.000.05 single unit quantity purchasedStandard Deviation 0.3
Ventilated CigarettesGum PurchasesS3: Price $2.000.05 single unit quantity purchasedStandard Deviation 0.3
Ventilated CigarettesGum PurchasesS3: Price $4.000.05 single unit quantity purchasedStandard Deviation 0.3
Unventilated CigarettesGum PurchasesS3: Price $0.250.00 single unit quantity purchasedStandard Deviation 0
Unventilated CigarettesGum PurchasesS1: Price $0.130.39 single unit quantity purchasedStandard Deviation 1.17
Unventilated CigarettesGum PurchasesS2: Price $1.000.37 single unit quantity purchasedStandard Deviation 1.53
Unventilated CigarettesGum PurchasesS1: Price $0.250.17 single unit quantity purchasedStandard Deviation 0.61
Unventilated CigarettesGum PurchasesS3: Price $4.000.32 single unit quantity purchasedStandard Deviation 1.64
Unventilated CigarettesGum PurchasesS1: Price $0.500.25 single unit quantity purchasedStandard Deviation 1.05
Unventilated CigarettesGum PurchasesS2: Price $2.000.05 single unit quantity purchasedStandard Deviation 0.33
Unventilated CigarettesGum PurchasesS1: Price $1.000.39 single unit quantity purchasedStandard Deviation 1.27
Unventilated CigarettesGum PurchasesS3: Price $0.500.26 single unit quantity purchasedStandard Deviation 1.62
Unventilated CigarettesGum PurchasesS1: Price $2.000.39 single unit quantity purchasedStandard Deviation 1.36
Unventilated CigarettesGum PurchasesS2: Price $4.000.73 single unit quantity purchasedStandard Deviation 3.45
Unventilated CigarettesGum PurchasesS1: Price $4.000.31 single unit quantity purchasedStandard Deviation 1.19
Unventilated CigarettesGum PurchasesS3: Price $2.000.05 single unit quantity purchasedStandard Deviation 0.32
Unventilated CigarettesGum PurchasesS2: Price $0.130.08 single unit quantity purchasedStandard Deviation 0.36
Unventilated CigarettesGum PurchasesS3: Price $0.130.00 single unit quantity purchasedStandard Deviation 0
Unventilated CigarettesGum PurchasesS2: Price $0.250.03 single unit quantity purchasedStandard Deviation 0.16
Unventilated CigarettesGum PurchasesS3: Price $1.000.00 single unit quantity purchasedStandard Deviation 0
Unventilated CigarettesGum PurchasesS2: Price $0.500.0 single unit quantity purchasedStandard Deviation 0
Primary

High Ventilated Cigarette Purchases

Participants completed purchasing trials in an experimental marketplace, a virtual store designed to mimic real-world shopping environments. In each lab session, participants completed multiple trials in which the price of their assigned cigarette increased progressively from $0.13 in the first trial to $4.00 in the final trial, while prices for other products (e-cigarettes, e-liquid, nicotine gum, snus, lozenges, and dip) remained constant. The mean and standard deviation of quantity purchased in each trial were calculated for all prices and sessions 1, 2, and 3.

Time frame: Week 2 (Session 1), Week 6 (Sessions 2), Week 10 (Session 3)

Population: There are a few data points missing for a couple of participants; therefore, the sample size may be slightly different.

ArmMeasureGroupValue (MEAN)Dispersion
Ventilated CigarettesHigh Ventilated Cigarette PurchasesS1: Price $0.13104.22 single unit quantity purchasedStandard Deviation 89.69
Ventilated CigarettesHigh Ventilated Cigarette PurchasesS1: Price $0.2552.38 single unit quantity purchasedStandard Deviation 53.34
Ventilated CigarettesHigh Ventilated Cigarette PurchasesS1: Price $0.5022.22 single unit quantity purchasedStandard Deviation 26.45
Ventilated CigarettesHigh Ventilated Cigarette PurchasesS1: Price $1.0010.68 single unit quantity purchasedStandard Deviation 14.35
Ventilated CigarettesHigh Ventilated Cigarette PurchasesS1: Price $2.004.97 single unit quantity purchasedStandard Deviation 7.08
Ventilated CigarettesHigh Ventilated Cigarette PurchasesS1: Price $4.001.75 single unit quantity purchasedStandard Deviation 2.9
Ventilated CigarettesHigh Ventilated Cigarette PurchasesS2: Price $0.13104.55 single unit quantity purchasedStandard Deviation 70.02
Ventilated CigarettesHigh Ventilated Cigarette PurchasesS2: Price $0.2554.65 single unit quantity purchasedStandard Deviation 56.45
Ventilated CigarettesHigh Ventilated Cigarette PurchasesS2: Price $0.5015.61 single unit quantity purchasedStandard Deviation 25.92
Ventilated CigarettesHigh Ventilated Cigarette PurchasesS2: Price $1.004.52 single unit quantity purchasedStandard Deviation 9.06
Ventilated CigarettesHigh Ventilated Cigarette PurchasesS2: Price $2.002.18 single unit quantity purchasedStandard Deviation 4.61
Ventilated CigarettesHigh Ventilated Cigarette PurchasesS2: Price $4.001.03 single unit quantity purchasedStandard Deviation 2.6
Ventilated CigarettesHigh Ventilated Cigarette PurchasesS3: Price $0.13102.18 single unit quantity purchasedStandard Deviation 90.28
Ventilated CigarettesHigh Ventilated Cigarette PurchasesS3: Price $0.2559.59 single unit quantity purchasedStandard Deviation 57.12
Ventilated CigarettesHigh Ventilated Cigarette PurchasesS3: Price $0.5014.79 single unit quantity purchasedStandard Deviation 22.88
Ventilated CigarettesHigh Ventilated Cigarette PurchasesS3: Price $1.005.38 single unit quantity purchasedStandard Deviation 9.75
Ventilated CigarettesHigh Ventilated Cigarette PurchasesS3: Price $2.002.95 single unit quantity purchasedStandard Deviation 5.91
Ventilated CigarettesHigh Ventilated Cigarette PurchasesS3: Price $4.001.50 single unit quantity purchasedStandard Deviation 2.88
Unventilated CigarettesHigh Ventilated Cigarette PurchasesS3: Price $0.2538.84 single unit quantity purchasedStandard Deviation 62.49
Unventilated CigarettesHigh Ventilated Cigarette PurchasesS1: Price $0.1329.64 single unit quantity purchasedStandard Deviation 42.16
Unventilated CigarettesHigh Ventilated Cigarette PurchasesS2: Price $1.0094.11 single unit quantity purchasedStandard Deviation 73.46
Unventilated CigarettesHigh Ventilated Cigarette PurchasesS1: Price $0.2547.41 single unit quantity purchasedStandard Deviation 47.85
Unventilated CigarettesHigh Ventilated Cigarette PurchasesS3: Price $4.0087.03 single unit quantity purchasedStandard Deviation 67.09
Unventilated CigarettesHigh Ventilated Cigarette PurchasesS1: Price $0.5061.77 single unit quantity purchasedStandard Deviation 54.45
Unventilated CigarettesHigh Ventilated Cigarette PurchasesS2: Price $2.0097.91 single unit quantity purchasedStandard Deviation 70.87
Unventilated CigarettesHigh Ventilated Cigarette PurchasesS1: Price $1.0068.58 single unit quantity purchasedStandard Deviation 58.21
Unventilated CigarettesHigh Ventilated Cigarette PurchasesS3: Price $0.5080.79 single unit quantity purchasedStandard Deviation 72.76
Unventilated CigarettesHigh Ventilated Cigarette PurchasesS1: Price $2.0078.83 single unit quantity purchasedStandard Deviation 65.29
Unventilated CigarettesHigh Ventilated Cigarette PurchasesS2: Price $4.0098.73 single unit quantity purchasedStandard Deviation 70.93
Unventilated CigarettesHigh Ventilated Cigarette PurchasesS1: Price $4.0079.02 single unit quantity purchasedStandard Deviation 64.63
Unventilated CigarettesHigh Ventilated Cigarette PurchasesS3: Price $2.0093.66 single unit quantity purchasedStandard Deviation 73.98
Unventilated CigarettesHigh Ventilated Cigarette PurchasesS2: Price $0.1328.32 single unit quantity purchasedStandard Deviation 54.07
Unventilated CigarettesHigh Ventilated Cigarette PurchasesS3: Price $0.1321.36 single unit quantity purchasedStandard Deviation 53.31
Unventilated CigarettesHigh Ventilated Cigarette PurchasesS2: Price $0.2539.37 single unit quantity purchasedStandard Deviation 60.72
Unventilated CigarettesHigh Ventilated Cigarette PurchasesS3: Price $1.0083.03 single unit quantity purchasedStandard Deviation 70.57
Unventilated CigarettesHigh Ventilated Cigarette PurchasesS2: Price $0.5089.70 single unit quantity purchasedStandard Deviation 74.59
Primary

Low Ventilated Cigarette Purchases

Participants completed purchasing trials in an experimental marketplace, a virtual store designed to mimic real-world shopping environments. In each lab session, participants completed multiple trials in which the price of High Ventilated Cigarettes (HVC) increased progressively from $0.13 in the first trial to $4.00 in the final trial foe ventilated cigarette users and Low Ventilated Cigarettes (LVC) increased progressively from $0.13 in the first trial to $4.00 for the unventilated group, while prices for other products (Low Ventilated Cigarettes (LVC), e-cigarettes, e-liquid, nicotine gum, snus, lozenges, and dip) remained constant. The mean and standard deviation of quantity purchased in each trial was calculated for all prices and sessions 1, 2, and 3.

Time frame: Week 2 (Session 1), Week 6 (Sessions 2), Week 10 (Session 3)

Population: There are a few data points missing for a couple of participants; therefore, the sample size may be slightly different.

ArmMeasureGroupValue (MEAN)Dispersion
Ventilated CigarettesLow Ventilated Cigarette PurchasesS1: Price $0.1340.84 single unit quantity purchasedStandard Deviation 58.73
Ventilated CigarettesLow Ventilated Cigarette PurchasesS1: Price $0.2553.52 single unit quantity purchasedStandard Deviation 64.66
Ventilated CigarettesLow Ventilated Cigarette PurchasesS1: Price $0.5056.29 single unit quantity purchasedStandard Deviation 62.22
Ventilated CigarettesLow Ventilated Cigarette PurchasesS1: Price $1.0056.86 single unit quantity purchasedStandard Deviation 66.67
Ventilated CigarettesLow Ventilated Cigarette PurchasesS1: Price $4.0062.91 single unit quantity purchasedStandard Deviation 61.87
Ventilated CigarettesLow Ventilated Cigarette PurchasesS1: Price $2.0058.45 single unit quantity purchasedStandard Deviation 63.78
Ventilated CigarettesLow Ventilated Cigarette PurchasesS2: Price $0.1325.27 single unit quantity purchasedStandard Deviation 44.72
Ventilated CigarettesLow Ventilated Cigarette PurchasesS2: Price $0.2546.16 single unit quantity purchasedStandard Deviation 56.88
Ventilated CigarettesLow Ventilated Cigarette PurchasesS2: Price $0.5070.81 single unit quantity purchasedStandard Deviation 62.72
Ventilated CigarettesLow Ventilated Cigarette PurchasesS2: Price $1.0077.59 single unit quantity purchasedStandard Deviation 61.05
Ventilated CigarettesLow Ventilated Cigarette PurchasesS2: Price $2.0077.25 single unit quantity purchasedStandard Deviation 60.82
Ventilated CigarettesLow Ventilated Cigarette PurchasesS2: Price $4.0082.09 single unit quantity purchasedStandard Deviation 61.17
Ventilated CigarettesLow Ventilated Cigarette PurchasesS3: Price $0.1326.47 single unit quantity purchasedStandard Deviation 56.64
Ventilated CigarettesLow Ventilated Cigarette PurchasesS3: Price $0.2538.63 single unit quantity purchasedStandard Deviation 58.61
Ventilated CigarettesLow Ventilated Cigarette PurchasesS3: Price $0.5066.32 single unit quantity purchasedStandard Deviation 62.23
Ventilated CigarettesLow Ventilated Cigarette PurchasesS3: Price $1.0069.02 single unit quantity purchasedStandard Deviation 61.75
Ventilated CigarettesLow Ventilated Cigarette PurchasesS3: Price $2.0069.91 single unit quantity purchasedStandard Deviation 61.74
Ventilated CigarettesLow Ventilated Cigarette PurchasesS3: Price $4.0071.64 single unit quantity purchasedStandard Deviation 60.94
Unventilated CigarettesLow Ventilated Cigarette PurchasesS3: Price $0.2560.65 single unit quantity purchasedStandard Deviation 71.91
Unventilated CigarettesLow Ventilated Cigarette PurchasesS1: Price $0.13123.91 single unit quantity purchasedStandard Deviation 96.1
Unventilated CigarettesLow Ventilated Cigarette PurchasesS2: Price $1.005.21 single unit quantity purchasedStandard Deviation 13.95
Unventilated CigarettesLow Ventilated Cigarette PurchasesS1: Price $0.2570.39 single unit quantity purchasedStandard Deviation 64.85
Unventilated CigarettesLow Ventilated Cigarette PurchasesS3: Price $4.000.11 single unit quantity purchasedStandard Deviation 0.51
Unventilated CigarettesLow Ventilated Cigarette PurchasesS1: Price $0.5028.89 single unit quantity purchasedStandard Deviation 34.04
Unventilated CigarettesLow Ventilated Cigarette PurchasesS2: Price $2.001.73 single unit quantity purchasedStandard Deviation 5.79
Unventilated CigarettesLow Ventilated Cigarette PurchasesS1: Price $1.009.36 single unit quantity purchasedStandard Deviation 17.44
Unventilated CigarettesLow Ventilated Cigarette PurchasesS3: Price $0.508.97 single unit quantity purchasedStandard Deviation 22.86
Unventilated CigarettesLow Ventilated Cigarette PurchasesS2: Price $4.000.76 single unit quantity purchasedStandard Deviation 2.73
Unventilated CigarettesLow Ventilated Cigarette PurchasesS1: Price $2.003.33 single unit quantity purchasedStandard Deviation 7.38
Unventilated CigarettesLow Ventilated Cigarette PurchasesS1: Price $4.000.97 single unit quantity purchasedStandard Deviation 3.28
Unventilated CigarettesLow Ventilated Cigarette PurchasesS3: Price $2.000.32 single unit quantity purchasedStandard Deviation 1.25
Unventilated CigarettesLow Ventilated Cigarette PurchasesS2: Price $0.13127.92 single unit quantity purchasedStandard Deviation 106.05
Unventilated CigarettesLow Ventilated Cigarette PurchasesS3: Price $0.13122.76 single unit quantity purchasedStandard Deviation 99.18
Unventilated CigarettesLow Ventilated Cigarette PurchasesS2: Price $0.2577.08 single unit quantity purchasedStandard Deviation 74.06
Unventilated CigarettesLow Ventilated Cigarette PurchasesS3: Price $1.001.94 single unit quantity purchasedStandard Deviation 7.12
Unventilated CigarettesLow Ventilated Cigarette PurchasesS2: Price $0.5013.86 single unit quantity purchasedStandard Deviation 25.67
Primary

Lozenge Purchases

Participants completed purchasing trials in an experimental marketplace, a virtual store designed to mimic real-world shopping environments. In each lab session, participants completed multiple trials in which the price of High Ventilated Cigarettes (HVC) increased progressively from $0.13 in the first trial to $4.00 in the final trial foe ventilated cigarette users and Low Ventilated Cigarettes (LVC) increased progressively from $0.13 in the first trial to $4.00 for the unventilated group, while prices for other products (Low Ventilated Cigarettes (LVC), e-cigarettes, e-liquid, nicotine gum, snus, lozenges, and dip) remained constant. The mean and standard deviation of quantity purchased in each trial was calculated for all prices and sessions 1, 2, and 3.

Time frame: Week 2 (Session 1), Week 6 (Sessions 2), Week 10 (Session 3)

Population: There are a few data points missing for a couple of participants; therefore, the sample size may be slightly different.

ArmMeasureGroupValue (MEAN)Dispersion
Ventilated CigarettesLozenge PurchasesS1: Price $0.130.91 single unit quantity purchasedStandard Deviation 4.34
Ventilated CigarettesLozenge PurchasesS1: Price $0.250.45 single unit quantity purchasedStandard Deviation 3.02
Ventilated CigarettesLozenge PurchasesS1: Price $0.501.25 single unit quantity purchasedStandard Deviation 6.01
Ventilated CigarettesLozenge PurchasesS1: Price $1.000.45 single unit quantity purchasedStandard Deviation 3.02
Ventilated CigarettesLozenge PurchasesS1: Price $2.000.47 single unit quantity purchasedStandard Deviation 3.02
Ventilated CigarettesLozenge PurchasesS1: Price $4.000.45 single unit quantity purchasedStandard Deviation 3.02
Ventilated CigarettesLozenge PurchasesS2: Price $0.130.00 single unit quantity purchasedStandard Deviation 0
Ventilated CigarettesLozenge PurchasesS2: Price $0.250.00 single unit quantity purchasedStandard Deviation 0
Ventilated CigarettesLozenge PurchasesS2: Price $0.500.00 single unit quantity purchasedStandard Deviation 0
Ventilated CigarettesLozenge PurchasesS2: Price $1.000.00 single unit quantity purchasedStandard Deviation 0
Ventilated CigarettesLozenge PurchasesS2: Price $2.000.00 single unit quantity purchasedStandard Deviation 0
Ventilated CigarettesLozenge PurchasesS2: Price $4.000.00 single unit quantity purchasedStandard Deviation 0
Ventilated CigarettesLozenge PurchasesS3: Price $0.130.00 single unit quantity purchasedStandard Deviation 0
Ventilated CigarettesLozenge PurchasesS3: Price $0.250.00 single unit quantity purchasedStandard Deviation 0
Ventilated CigarettesLozenge PurchasesS3: Price $0.500.00 single unit quantity purchasedStandard Deviation 0
Ventilated CigarettesLozenge PurchasesS3: Price $1.000.00 single unit quantity purchasedStandard Deviation 0
Ventilated CigarettesLozenge PurchasesS3: Price $2.000.00 single unit quantity purchasedStandard Deviation 0
Ventilated CigarettesLozenge PurchasesS3: Price $4.000.00 single unit quantity purchasedStandard Deviation 0
Unventilated CigarettesLozenge PurchasesS3: Price $0.250.00 single unit quantity purchasedStandard Deviation 0
Unventilated CigarettesLozenge PurchasesS1: Price $0.130.31 single unit quantity purchasedStandard Deviation 1.32
Unventilated CigarettesLozenge PurchasesS2: Price $1.000.00 single unit quantity purchasedStandard Deviation 0
Unventilated CigarettesLozenge PurchasesS1: Price $0.250.22 single unit quantity purchasedStandard Deviation 0.93
Unventilated CigarettesLozenge PurchasesS3: Price $4.000.00 single unit quantity purchasedStandard Deviation 0
Unventilated CigarettesLozenge PurchasesS1: Price $0.500.11 single unit quantity purchasedStandard Deviation 0.67
Unventilated CigarettesLozenge PurchasesS2: Price $2.000.00 single unit quantity purchasedStandard Deviation 0
Unventilated CigarettesLozenge PurchasesS1: Price $1.000.19 single unit quantity purchasedStandard Deviation 0.82
Unventilated CigarettesLozenge PurchasesS3: Price $0.500.00 single unit quantity purchasedStandard Deviation 0
Unventilated CigarettesLozenge PurchasesS1: Price $2.000.28 single unit quantity purchasedStandard Deviation 1.19
Unventilated CigarettesLozenge PurchasesS2: Price $4.000.00 single unit quantity purchasedStandard Deviation 0
Unventilated CigarettesLozenge PurchasesS1: Price $4.000.22 single unit quantity purchasedStandard Deviation 0.93
Unventilated CigarettesLozenge PurchasesS3: Price $2.000.00 single unit quantity purchasedStandard Deviation 0
Unventilated CigarettesLozenge PurchasesS2: Price $0.130.00 single unit quantity purchasedStandard Deviation 0
Unventilated CigarettesLozenge PurchasesS3: Price $0.130.00 single unit quantity purchasedStandard Deviation 0
Unventilated CigarettesLozenge PurchasesS2: Price $0.250.00 single unit quantity purchasedStandard Deviation 0
Unventilated CigarettesLozenge PurchasesS3: Price $1.000.00 single unit quantity purchasedStandard Deviation 0
Unventilated CigarettesLozenge PurchasesS2: Price $0.500.00 single unit quantity purchasedStandard Deviation 0
Primary

Snus Purchases

Participants completed purchasing trials in an experimental marketplace, a virtual store designed to mimic real-world shopping environments. In each lab session, participants completed multiple trials in which the price of High Ventilated Cigarettes (HVC) increased progressively from $0.13 in the first trial to $4.00 in the final trial foe ventilated cigarette users and Low Ventilated Cigarettes (LVC) increased progressively from $0.13 in the first trial to $4.00 for the unventilated group, while prices for other products (Low Ventilated Cigarettes (LVC), e-cigarettes, e-liquid, nicotine gum, snus, lozenges, and dip) remained constant. The mean and standard deviation of quantity purchased in each trial was calculated for all prices and sessions 1, 2, and 3.

Time frame: Week 2 (Session 1), Week 6 (Sessions 2), Week 10 (Session 3)

Population: There are a few data points missing for a couple of participants; therefore, the sample size may be slightly different.

ArmMeasureGroupValue (MEAN)Dispersion
Ventilated CigarettesSnus PurchasesS1: Price $4.000.23 single unit quantity purchasedStandard Deviation 0.15
Ventilated CigarettesSnus PurchasesS2: Price $0.130.00 single unit quantity purchasedStandard Deviation 0
Ventilated CigarettesSnus PurchasesS2: Price $0.250.00 single unit quantity purchasedStandard Deviation 0
Ventilated CigarettesSnus PurchasesS2: Price $0.500.00 single unit quantity purchasedStandard Deviation 0
Ventilated CigarettesSnus PurchasesS2: Price $1.000.00 single unit quantity purchasedStandard Deviation 0
Ventilated CigarettesSnus PurchasesS2: Price $2.000.00 single unit quantity purchasedStandard Deviation 0
Ventilated CigarettesSnus PurchasesS2: Price $4.000.00 single unit quantity purchasedStandard Deviation 0
Ventilated CigarettesSnus PurchasesS3: Price $0.130.00 single unit quantity purchasedStandard Deviation 0
Ventilated CigarettesSnus PurchasesS3: Price $0.250.00 single unit quantity purchasedStandard Deviation 0
Ventilated CigarettesSnus PurchasesS3: Price $0.500.00 single unit quantity purchasedStandard Deviation 0
Ventilated CigarettesSnus PurchasesS3: Price $1.000.00 single unit quantity purchasedStandard Deviation 0
Ventilated CigarettesSnus PurchasesS3: Price $2.000.00 single unit quantity purchasedStandard Deviation 0
Ventilated CigarettesSnus PurchasesS3: Price $4.000.00 single unit quantity purchasedStandard Deviation 0
Ventilated CigarettesSnus PurchasesS1: Price $0.130.27 single unit quantity purchasedStandard Deviation 1.81
Ventilated CigarettesSnus PurchasesS1: Price $0.250.05 single unit quantity purchasedStandard Deviation 0.3
Ventilated CigarettesSnus PurchasesS1: Price $0.500.00 single unit quantity purchasedStandard Deviation 0
Ventilated CigarettesSnus PurchasesS1: Price $1.000.05 single unit quantity purchasedStandard Deviation 0.3
Ventilated CigarettesSnus PurchasesS1: Price $2.000.05 single unit quantity purchasedStandard Deviation 0.3
Unventilated CigarettesSnus PurchasesS1: Price $0.130.33 single unit quantity purchasedStandard Deviation 2
Unventilated CigarettesSnus PurchasesS1: Price $4.000.17 single unit quantity purchasedStandard Deviation 1
Unventilated CigarettesSnus PurchasesS3: Price $0.500.00 single unit quantity purchasedStandard Deviation 0
Unventilated CigarettesSnus PurchasesS2: Price $0.130.00 single unit quantity purchasedStandard Deviation 0
Unventilated CigarettesSnus PurchasesS1: Price $2.000.00 single unit quantity purchasedStandard Deviation 0
Unventilated CigarettesSnus PurchasesS2: Price $0.250.00 single unit quantity purchasedStandard Deviation 0
Unventilated CigarettesSnus PurchasesS3: Price $1.001.31 single unit quantity purchasedStandard Deviation 8.11
Unventilated CigarettesSnus PurchasesS2: Price $0.500.00 single unit quantity purchasedStandard Deviation 0
Unventilated CigarettesSnus PurchasesS1: Price $0.250.28 single unit quantity purchasedStandard Deviation 1.67
Unventilated CigarettesSnus PurchasesS2: Price $1.000.00 single unit quantity purchasedStandard Deviation 0
Unventilated CigarettesSnus PurchasesS3: Price $2.000.00 single unit quantity purchasedStandard Deviation 0
Unventilated CigarettesSnus PurchasesS2: Price $2.000.00 single unit quantity purchasedStandard Deviation 0
Unventilated CigarettesSnus PurchasesS1: Price $1.000.11 single unit quantity purchasedStandard Deviation 0.67
Unventilated CigarettesSnus PurchasesS2: Price $4.000.27 single unit quantity purchasedStandard Deviation 1.64
Unventilated CigarettesSnus PurchasesS3: Price $4.001.36 single unit quantity purchasedStandard Deviation 8.12
Unventilated CigarettesSnus PurchasesS3: Price $0.131.31 single unit quantity purchasedStandard Deviation 8.11
Unventilated CigarettesSnus PurchasesS1: Price $0.500.00 single unit quantity purchasedStandard Deviation 0
Unventilated CigarettesSnus PurchasesS3: Price $0.250.00 single unit quantity purchasedStandard Deviation 0

Source: ClinicalTrials.gov · Data processed: Feb 4, 2026