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Evaluation of Marketing Interventions in Colombia

Evaluation Of The Effect Of Marketing Interventions For Women On Economic Empowerment And Risk Of Intimate Partner Violence In Colombia

Status
Completed
Phases
NA
Study type
Interventional
Source
ClinicalTrials.gov
Registry ID
NCT03210454
Enrollment
1882
Registered
2017-07-07
Start date
2016-04-02
Completion date
2017-07-31
Last updated
2017-08-22

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Gender Based Violence, Intimate Partner Violence

Brief summary

The proposed project seeks to implement a cluster-randomized controlled trial (RCT) to measure the impact of increasing women´s incomes and providing gender equality trainings on women´s empowerment and risk of intimate partner violence (IPV) in Colombia. This project will be the first in Latin America to evaluate rigorously the impact of a marketing intervention, alone and combined with IPV prevention training. The knowledge generated from this evaluation has the potential to identify the most effective solutions to empower women, as well as to drive transformative change in current approaches to reduce IPV and promote gender equality in highly vulnerable populations in Colombia, and worldwide.

Detailed description

The proposed project seeks to implement a cluster-randomized controlled trial (RCT) to measure the impact of increasing women´s incomes and providing gender equality trainings on women´s empowerment and risk of intimate partner violence (IPV) in Colombia. This project will be the first in Latin America to evaluate rigorously the impact of a marketing intervention, alone and combined with IPV prevention training. The knowledge generated from this evaluation has the potential to identify the most effective solutions to empower women, as well as to drive transformative change in current approaches to reduce IPV and promote gender equality in highly vulnerable populations in Colombia, and worldwide. The goal of the project is to estimate the impact of generating livelihood opportunities and providing gender-based violence (GBV) training to reduce IPV among women in Colombia. This will generate much needed evidence on the most effective approach to empower women smallholder farmers and reduce their exposure to IPV. Investigators will conduct a cluster randomized controlled trial targeting approximately 100 smallholder farmers' associations and approximately 2700 women. Results will inform and strengthen future programming of humanitarian assistance and can be replicated in humanitarian interventions in other parts of the world. The experimental operational research will compare two programmatic modalities and their impact on women's risk of exposure to IPV, against a comparison group where no intervention takes place. The modalities will include: (1) providing a stable income for women, and (2) providing a stable income and IPV trainings to women. The evaluation will take place in five departments: Cauca, Valle de Cauca, Meta, Caquetá, and Nariño.

Interventions

OTHERSmallholder Marketing

The smallholder marketing intervention involves product purchasing (e.g., bananas, beans, goats, eggs) from smallholder farmers' associations through WFP's large procurement procedures. WFP is will also provide technical training on topics such as sustainable farming practices, quality control, and business practices.

OTHERIntimate Partner Violence (IPV) Prevention Training

IPV prevention training involves 24 hours of gender training (gender equality and rights, economic empowerment, gender-based violence prevention), and 8 hours of nutrition and food security training (with a focus on gender).

Sponsors

Emory University
Lead SponsorOTHER

Study design

Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
OTHER
Masking
NONE

Intervention model description

The randomization occurs at the farmer's association level.

Eligibility

Sex/Gender
ALL
Age
18 Years to 60 Years
Healthy volunteers
No

Inclusion criteria

* Women currently married or living together with a man as if married * Males or females who are active within the farmer's association are eligible to participate

Exclusion criteria

* Women who have a husband/partner who is living elsewhere permanently

Design outcomes

Primary

MeasureTime frameDescription
Incidence Physical and/or Sexual IPVPost-Baseline (12 Months)The number of new physical and/or sexual IPV encounters as reported in the study survey.
Change in Prevalence of Physical and/or Sexual IPVBaseline, End-Line (12 Months Post Intervention)The difference in the number of physical or sexual IPV encounters between baseline and post intervention as reported in the study survey.

Secondary

MeasureTime frameDescription
Incidence Sexual IPVPost-Baseline (12 Months)The number of new sexual IPV encounters as reported in the study survey.
Incidence Physical IPVPost-Baseline (12 Months)The number of new physical IPV encounters reported.
Incidence Psychological IPVPost-Baseline (12 Months)The number of new physiological IPV encounters as reported in the study survey.
Incidence Economic CoercionPost-Baseline (12 Months)The number of new encounters of economic coercion as reported in the study survey.
Change in Prevalence of Physical IPVBaseline, End-Line (12 Months Post Intervention)The difference in the number of physical IPV encounters between baseline and post intervention as reported in the study survey.
Change in Prevalence of Sexual IPVBaseline, End-Line (12 Months Post Intervention)The difference in the number of sexual IPV encounters between baseline and post intervention as reported in the study survey.
Change in Prevalence of Psychological IPVBaseline, End-Line (12 Months Post Intervention)The difference in the number of psychological IPV encounters between baseline and post intervention as reported in the study survey.
Change in Prevalence of Economic CoercionBaseline, End-Line (12 Months Post Intervention)The difference in the number of economic coercion encounters between baseline and post intervention as reported in the study survey.

Other

MeasureTime frameDescription
Household Food InsecurityEnd-Line (12 Months Post Intervention)Access to adequate amounts of food for the household will be assessed via interview.
Change in Household Food InsecurityBaseline, End-Line (12 Months Post Intervention)Change in access to adequate amounts of food for the household from baseline to end-line will be assessed via interview.
Total Personal and Household IncomeEnd-Line (12 Months Post Intervention)The total income generated for a household will be collected via interview.
Change in Total Personal and Household IncomeBaseline, End-Line (12 Months Post Intervention)The difference in the total income generated for a household from baseline to end-line.
Change in Women's Economic EmpowermentBaseline, End-Line (12 Months Post Intervention)Changes in women's thoughts on economic empowerment will be qualitatively collected via interview.
Women's Attitudes Towards GenderEnd-Line (12 Months Post Intervention)General attitudes towards gender will be qualitatively collected via interview from women post intervention.
Change in Women's Attitudes Towards GenderBaseline, End-Line (12 Months Post Intervention)Differences in general attitudes towards gender will be qualitatively collected via interview from women from baseline to post intervention.

Countries

Colombia

Outcome results

None listed

Source: ClinicalTrials.gov · Data processed: Feb 4, 2026