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Assessing Consumer's Characterization of the Term Natural in a Food Context

Assessing Consumer's Characterization of the Term Natural in a Food Context

Status
Completed
Phases
NA
Study type
Interventional
Source
ClinicalTrials.gov
Registry ID
NCT03165162
Acronym
NTR
Enrollment
105
Registered
2017-05-24
Start date
2017-05-22
Completion date
2018-12-28
Last updated
2020-07-14

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Healthy

Keywords

natural, Food Label Choices

Brief summary

The purpose of this project is to gain a better understanding of the underlying consumer motivations associated with choosing foods labeled as natural; and further, how the use of this term impacts the amount of food consumed.

Detailed description

This study is a randomized, 1-arm, parallel trial design focused on determining the types of food labels people associate with 'natural.' A planned sample size of 100 will be enrolled into the study. This study will require one initial screening visit and 1 Study Day. This study will take approximately 1 day to 1 week per subject to complete. The initial screening visit will provide subject with the informed consent document and determine subject eligibility through anthropometric measurements, vital signs, fasting blood glucose test (finger prick), and completion of a survey relate to general eating, health, and exercise habits. If willing and eligible to participate, subjects will be invited to participate in the study for 1 Study Day that participants can choose to continue on to after the Screening visit. Subject will arrive at the center in a fasted. During the Study Day, each participant will be asked to complete a health and mindfulness questionnaire. After completing the questionnaire, participants will be confronted with 7 bowls of granola, each with a different food label. The participant will be asked to choose the most natural granola to eat with the yogurt. After the participant chooses, the participant will then have a selected amount of time to consume the food and then after complete a debrief questionnaire regarding their intake choice. Subjects will be randomized to receive the food items labelled in different orders. The sequences of receiving the food items will be randomly assigned to one of sequences.

Interventions

BEHAVIORALFood Order

randomly assigned orders of 7 bowls of granola, each with a different food label.

Sponsors

Clinical Nutrition Research Center, Illinois Institute of Technology
Lead SponsorINDUSTRY

Study design

Allocation
NA
Intervention model
SINGLE_GROUP
Primary purpose
OTHER
Masking
NONE

Eligibility

Sex/Gender
ALL
Age
20 Years to 65 Years
Healthy volunteers
Yes

Inclusion criteria

* Aged 20-65 years' old * Able to provide informed consent and comply with study procedures

Exclusion criteria

* Special dietary patterns that may interfere with study results * Have allergies/intolerances to foods consumed in the study * Have uncontrolled high blood pressure at screening visit * Have uncontrolled elevated fasting blood glucose concentration at screening visit (≥126 mg/dL) * History of eating disorder * Planning to become pregnant, pregnant and/or breast-feeding

Design outcomes

Primary

MeasureTime frameDescription
One choice of 7 Label choices associated with the term 'natural'1 hoursParticipant's choice of 7 Label choices associated with the term 'natural'

Secondary

MeasureTime frameDescription
Amount of Food intake consumption according to label choices1 hoursAmount of Food intake consumption according to label choices

Countries

United States

Outcome results

None listed

Source: ClinicalTrials.gov · Data processed: Feb 4, 2026