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Crave Crush Neuroimaging Study

Effects of Gymnemic Acids Lozenge on Reward Region Response to Receipt and Anticipated Receipt of High-Sugar Food, High-Sugar Food Pictures, and Ad Lib Candy Intake

Status
Completed
Phases
NA
Study type
Interventional
Source
ClinicalTrials.gov
Registry ID
NCT02949102
Enrollment
40
Registered
2016-10-31
Start date
2015-12-31
Completion date
2016-06-30
Last updated
2018-07-19

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Obesity

Brief summary

The purpose of the research is to test whether a gymnemic acids (GA) lozenge will reduce reward region response to intake of high-sugar food and ad lib candy intake and whether the GA lozenge reduced reward region response to anticipated intake of high-sugar food and high-sugar food pictures relative to a placebo lozenge.

Detailed description

Test the hypothesis that an acute dose of Crave Crush will produce greater reductions in reward region response to a taste of a high-sugar/high-fat beverage and anticipated receipt of this beverage than a placebo dose. Test the hypothesis that a dose of Crave Crush will result in reduced ad lib candy intake while the participants complete a survey after the fMRI scan. Participants will receive a second dose of Crave Crush or placebo. They will then be placed in a room to complete a few surveys. A bowl of candy will be placed on the table. Participants will be told that the candy is left over from their assessment and that they are free to have as much as they like, because the candy must be discarded after each participant.

Interventions

DIETARY_SUPPLEMENTCrave Crush

Crave Crush is a dietary supplement that affects sweet taste receptors on the tongue.

DIETARY_SUPPLEMENTPlacebo

The placebo tablet is comparable in taste and is comprised primarily of sorbitol.

Sponsors

Cravecrush
CollaboratorUNKNOWN
Oregon Behavioral Intervention Strategies, Inc.
CollaboratorINDUSTRY
Oregon Research Behavioral Intervention Strategies, Inc.
Lead SponsorINDUSTRY

Study design

Allocation
RANDOMIZED
Intervention model
CROSSOVER
Primary purpose
BASIC_SCIENCE
Masking
DOUBLE (Subject, Investigator)

Eligibility

Sex/Gender
ALL
Age
18 Years to 50 Years
Healthy volunteers
Yes

Inclusion criteria

* Between 18 and 50 years old * report having a sweet tooth * report desire to lose weight * Body Mass Index between 18 and 40

Exclusion criteria

* major psychiatric disorders * serious health problems (e.g., diabetes) * habitual use of psychoactive drugs or medications * contraindications for MRI scanning (e.g., ferromagnetic braces) * gluten or lactose intolerance * a vegan diet.

Design outcomes

Primary

MeasureTime frameDescription
fMRI responses to high-sugar food tastes and food cues13 minutesBlood oxygen dependent signal (BOLD) response in exposure to intake of high-sugar food and food cues will be measured during a fMRI scan to test whether the GA lozenge produces greater reductions in activity in reward-related brain regions relative to a placebo lozenge.

Secondary

MeasureTime frameDescription
candy consumption15 minutesThe current study tested whether the GA lozenge reduces ad lib candy intake relative to a placebo lozenge.

Outcome results

None listed

Source: ClinicalTrials.gov · Data processed: Feb 4, 2026