Consumer Behavior
Conditions
Brief summary
This is an online survey assessing consumer support for different labeling policies related to sugar sweetened beverages. The investigators will present consumers with three labels that are being considered for sugar sweetened beverages: a calorie label, a text warning label that says Warning drinking beverages with added sugar(s) can lead to health problems like obesity, diabetes and tooth decay and a graphic warning label that includes graphic images to correspond with each of the health problems listed with the text warning. The investigators will ask participants their support for each label. The investigators will also see if support for the labels change after learning of the effectiveness of these labels. The investigators will share the results of a recent field study that suggested calorie and textual warning labels had no influence on the purchasing of sugar sweetened beverages while the graphic label decreased purchasing by 11 percent.
Interventions
In one of our parallel assigned conditions participants will receive additional information (e.g., an intervention) of effectiveness information. These consumers will learn how effective these labels were in reducing the purchasing of sugar sweetened beverages in a recent study.
In one of our parallel assigned conditions participants will receive no additional information and be asked to rate their support for the label.
Sponsors
Study design
Eligibility
Inclusion criteria
* The investigators will recruit a nationally representative sample using ClearVoice, a company that recruits online survey takers.
Exclusion criteria
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Design outcomes
Primary
| Measure | Time frame | Description |
|---|---|---|
| Rate Support of a Label on a 1 (not at all) to 7 (a great deal) Scale. | Immediately following the presentation of the labels. | Participants will rate their support of the label on a 1 (not at all) to 7 (a great deal) |
Countries
United States