Not Condition-specific
Conditions
Brief summary
The investigators design a 6-week messaging campaign aimed at promoting flu vaccination among fully insured members of a national payer that participate in a wellness program offered by the insurer through a mobile app. Outcomes measured will include uptake in flu vaccination rate as measured by the insurer and engagement with the campaign through the app. The goal of the research is to assess the effectiveness of pervasive computing messaging in promoting preventative care treatments such as flu shots. An additional goal is that of quantifying the importance of emphasizing incentives to increase efficacy of the messages.
Interventions
BEHAVIORALIn-app and push notification mobile messages
Short messages (100-250 characters) are to be delivered to a mobile app both by push notification (i.e., appearing on the phone dashboard like a text message if the user has allowed notifications from the app) and in-app messages (visible in the news feed of the wellness program app when the app is opened). Messages contain a short title (30 characters) and 2-3 lines of text in the body (30 characters each).
Sponsors
Defense Advanced Research Projects Agency
Army Research Office (ARO)
Evidation Health
Study design
Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
PREVENTION
Masking
SINGLE (Subject)
Eligibility
Sex/Gender
ALL
Age
18 Years to 65 Years
Healthy volunteers
Yes
Inclusion criteria
* belongs to fully insured population * continuous health coverage between January 1, 2015 and June 1, 2016 * has downloaded and installed the wellness platform app
Exclusion criteria
* has declined the messaging from the platform
Design outcomes
Primary
| Measure | Time frame | Description |
|---|---|---|
| Increase in vaccination rate vs control | Up to 1 week after the end of each of the three batches of the intervention (Oct 1/15/28 2016) | Increase in vaccination rate of anyone messaged relative to the control condition |
| Increase in vaccination rate of salient vs non-salient | Up to 1 week after the end of each of the three batches of the intervention (Oct 1/15/28 2016) | Increase in vaccination rate of those who received salient incentives messages vs those who received generic messages |
Secondary
| Measure | Time frame | Description |
|---|---|---|
| Decrease in medically attended flu events of messaged vs control | Up to 1 week after the end of each of the three batches of the intervention (Oct 1/15/28 2016) | Decrease in observed flu rate for messaged users |
| Increase in reporting of flu vaccination through wellness app of salient vs non-salient | Up to 1 week after the end of each of the three batches of the intervention (Oct 1/15/28 2016) | Increase in reporting vaccination through the wellness program app following messages |
| Increase in vaccination rate for users messaged within 2 days before of an expected rx pick-up. | Up to 1 week after the end of each of the three batches of the intervention (Oct 1/15/28 2016) | Increase in vaccination rate of users messaged within 2 days before an expected Rx pick up from a pharmacy relative to their paired partners. |
| Increase in message open rate of Salient vs Non-salient arm | Up to 1 week after the end of each of the three batches of the intervention (Oct 1/15/28 2016) | Increase in open rate of sent messages through the wellness program app of salient vs non salient arm |
Countries
United States
Outcome results
None listed