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Crowdsourcing A Public Health Campaign

Institute for Global Health & Infectious Diseases (IGHID) 11604 - Crowdsourcing to Promote HIV Testing: A Stepped Wedge Randomized Controlled Trial to Evaluate Promoting HIV Testing in China

Status
Completed
Phases
NA
Study type
Interventional
Source
ClinicalTrials.gov
Registry ID
NCT02796963
Enrollment
1381
Registered
2016-06-13
Start date
2016-07-31
Completion date
2017-08-31
Last updated
2019-08-28

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

HIV

Keywords

HIV, MSM, test uptake, crowdsourcing

Brief summary

The purpose of this stepped wedge randomized controlled trial is to evaluate the effectiveness of a crowdsourced intervention on promoting HIV testing among young Chinese men who have sex with men (MSM). The crowdsourced intervention will include an open contest, judging to determine finalists and prizes, a designathon, and contest-based MSM engagement. The hypothesis is that a crowdsourced intervention will be superior to conventional HIV test uptake campaigns in eliciting HIV test uptake.

Detailed description

This study will use an adaptation of the stepped wedge randomized controlled trial design. A total of eight major metropolitan cities will implement the crowdsourced intervention. These cities will be chosen based on the following criteria: 1) previous Centers for Disease Control and Prevention (CDC) MSM sentinel surveillance site; 2) capacity for campaign implementation; 3) capacity for intervention implementation at the community level. Four cities will implement more intensive in-person events to promote engagement (Guangzhou, Shenzhen in Guangdong Province, Qingdao, and Jinan in Shandong Province) during survey intervention stage. The Randomized controlled trial (RCT) will be evaluated using two different sources of data: 1) online survey data from MSM in the eight cities prior to and after the intervention; 2) CDC routine surveillance data in the eight cities prior to and after the intervention.

Interventions

BEHAVIORALCrowdsourced intervention

The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.

BEHAVIORALTraditional intervention campaign

The pre-intervention period will include conventional HIV testing campaigns organized by local CDC, Community-Based Organization (CBO), and partners. These are typically designed by experts and social marketing companies.

Sponsors

National Institute of Allergy and Infectious Diseases (NIAID)
CollaboratorNIH
UNC-South China STD Research Training Center
CollaboratorUNKNOWN
UNC Center for AIDS Research
CollaboratorUNKNOWN
SESH Global
CollaboratorUNKNOWN
Guangdong Provincial Center for Skin Diseases and STI Control
CollaboratorUNKNOWN
London School of Hygiene and Tropical Medicine
CollaboratorOTHER
University of Bristol
CollaboratorOTHER
Shandong University
CollaboratorOTHER
Shandong Province Centers for Disease Control and Prevention
CollaboratorOTHER
Guangdong Center for Disease Prevention and Control
CollaboratorOTHER_GOV
University of North Carolina, Chapel Hill
Lead SponsorOTHER

Study design

Allocation
RANDOMIZED
Intervention model
SINGLE_GROUP
Primary purpose
HEALTH_SERVICES_RESEARCH
Masking
NONE

Eligibility

Sex/Gender
MALE
Age
16 Years to No maximum
Healthy volunteers
No

Inclusion criteria

* Currently living and planning to live in one of the eight cities used in the study in the next 12 months. * Not living with HIV * No HIV test in the past three months * Born biologically male and identify as either male or transgender female * Had anal or oral sex with men at least once during their lifetime * 16 years or older * Willing to provide cell phone number * Complete the informed consent document

Exclusion criteria

* Women are excluded from this study

Design outcomes

Primary

MeasureTime frameDescription
Number of Men Who Have Sex With Men (MSM) Reporting HIV Testing in the Past Three MonthsFrom implementation roll-out to three months after implementation of crowdsourced interventionThis will be assessed by self-report during a follow-up survey

Secondary

MeasureTime frameDescription
HIV Testing Social NormsFrom implementation roll-out to three months after implementation of crowdsourced interventionHIV testing social norms will be measured using six survey items that are each on a five-point Likert scale. Increased HIV testing social norms will be defined as having an increase from baseline in any two of these six survey items and dichotomized accordingly. Number of men who report higher score of social norms when comparing their pre-intervention and post-intervention values
Change in HIV Testing Self-efficacyFrom implementation roll-out to three months after implementation of crowdsourced interventionNumber of men who report higher levels of self-efficacy when comparing their pre-intervention and post-intervention HIV testing norms
Community Engagement/ MSM Community AffiliationFrom implementation roll-out to three months after implementation of crowdsourced interventionNumber of men, defined as an increase in closer affiliation with the MSM community (i.e., tongzhi circle, gay online networks or groups) when comparing their pre-intervention and post-intervention periods.
Number of Men Reporting Engaged in HIV Testing Community Campaign in the Past 3 MonthsFrom implementation roll-out to three months after implementation of crowdsourced intervention
Number of Men Reporting Being Self-tested for HIV in the Last 3 Months Post-interventionFrom implementation roll-out to three months after implementation of crowdsourced intervention
Mean Score of Anticipated HIV StigmaFrom implementation roll-out to three months after implementation of crowdsourced interventionMeasured by a 7-item version of the anticipated HIV stigma scale, designed to measure the extent to which participants anticipated negative intrapersonal and interpersonal consequences were they to contract HIV in the future. All seven items were rated on a Likert-type scale (1=Strongly Disagree; 4=Strongly Agree). The mean score is reported, ranged from 1 to 4. Higher values indicate greater anticipated stigma.
Number of Men Reporting Condomless Sex at 3 Months Post-interventionFrom implementation roll-out to three months after implementation of crowdsourced intervention
Number of Men Reporting Using Weibo in the Past Three Months Post-intervention to Give or Receive Information About HIV TestingFrom implementation roll-out to three months after implementation of crowdsourced intervention
Number of Men Reporting Using Wechat in the Past Three Months Post-intervention to Give or Receive Information About HIV TestingFrom implementation roll-out to three months after implementation of crowdsourced intervention
Number of Men Reporting Using Tencent QQ (QQ) in the Past Three Months Post-intervention to Give or Receive Information About HIV TestingFrom implementation roll-out to three months after implementation of crowdsourced intervention
Number of Men Reporting Using Mobile Apps in the Past Three Months Post-intervention to Give or Receive Information About HIV TestingFrom implementation roll-out to three months after implementation of crowdsourced interventionFrequency of men, defined as the number of men who reported using mobile apps in the past three months to give or receive information about HIV testing comparing their pre-intervention and post-intervention engagement
Number of Men Reporting Received HIV Self-testing Kits in the Last 3 Months Post-interventionFrom implementation roll-out to three months after implementation of crowdsourced intervention
Number of Men Reporting Being Tested for Syphilis in the Last 3 Months Post-interventionFrom implementation roll-out to three months after implementation of crowdsourced intervention

Participant flow

Recruitment details

Participants were recruited from July 28, 2016, and followed until August 21, 2017. A total of 1,381 participants were enrolled. Of these, 203, 139, 134 and 203 were recruited from Guangzhou, Jiangmen, Zhuhai and Shenzhen, respectively, while 180, 189, 182 and 151 were recruited from Yantai, Jinan, Qingdao and Jining, respectively.

Pre-assignment details

Overall, the survey link was clicked 36,863 times from 25,141 independent Internet Protocol (IP) addresses, and a total of 2,112 eligible participants finished the questionnaire (many people clicked the survey link but withdrew before the eligible screening). Among these 2,112 participants, 1381 were eligible for the study.

Participants by arm

ArmCount
Immediate Intervention
Guangzhou and Yantai city. Intervention in months 1-3: A crowdsourcing contest to solicit optimal images/concepts/taglines; a designathon to formulate optimal HIV testing campaigns; a process of localization unique to each of the eight cities.
383
Delayed Intervention 1
Jiangmen and Jinan city. Intervention in months 4-6: A crowdsourcing contest to solicit optimal images/concepts/taglines; a designathon to formulate optimal HIV testing campaigns; a process of localization unique to each of the eight cities.
328
Delayed Intervention 2
Zhuhai and Qingdao city. Intervention in months 7-9: A crowdsourcing contest to solicit optimal images/concepts/taglines; a designathon to formulate optimal HIV testing campaigns; a process of localization unique to each of the eight cities.
316
Delayed Intervention 3
Shenzhen and Jining city. Intervention in months 10-12: A crowdsourcing contest to solicit optimal images/concepts/taglines; a designathon to formulate optimal HIV testing campaigns; a process of localization unique to each of the eight cities.
354
Total1,381

Withdrawals & dropouts

PeriodReasonFG000FG001FG002FG003
Overall StudyLost to Follow-up89766972

Baseline characteristics

CharacteristicImmediate InterventionDelayed Intervention 3Delayed Intervention 1Delayed Intervention 2Total
Age, Customized
16-20 years
65 Participants87 Participants78 Participants81 Participants311 Participants
Age, Customized
21-25 years
146 Participants111 Participants118 Participants94 Participants469 Participants
Age, Customized
26-30 years
100 Participants95 Participants80 Participants80 Participants355 Participants
Age, Customized
>30 years
72 Participants61 Participants52 Participants61 Participants246 Participants
Annual income, US$
>12500
35 Participants36 Participants22 Participants36 Participants129 Participants
Annual income, US$
<3000
75 Participants64 Participants82 Participants64 Participants285 Participants
Annual income, US$
3000-6000
75 Participants67 Participants86 Participants71 Participants299 Participants
Annual income, US$
6001-9500
133 Participants120 Participants88 Participants93 Participants434 Participants
Annual income, US$
9501-12500
65 Participants67 Participants50 Participants52 Participants234 Participants
Condomless sex
No
101 Participants98 Participants92 Participants85 Participants376 Participants
Condomless sex
Yes
282 Participants256 Participants236 Participants231 Participants1005 Participants
Disclosure of sexual orientation
Disclosed to others
262 Participants222 Participants205 Participants209 Participants898 Participants
Disclosure of sexual orientation
Not disclosed to others
121 Participants132 Participants123 Participants107 Participants483 Participants
Highest education
College or beyond
251 Participants227 Participants222 Participants198 Participants898 Participants
Highest education
High school or below
132 Participants127 Participants106 Participants118 Participants483 Participants
Marital Status
Married
46 Participants55 Participants38 Participants48 Participants187 Participants
Marital Status
Never married
337 Participants299 Participants290 Participants268 Participants1194 Participants
Race/Ethnicity, Customized
Asian
383 Participants354 Participants328 Participants316 Participants1381 Participants
Region of Enrollment
China
383 Participants354 Participants328 Participants316 Participants1381 Participants
Sex/Gender, Customized
Male
364 Participants334 Participants314 Participants301 Participants1313 Participants
Sex/Gender, Customized
Transgender individuals
19 Participants20 Participants14 Participants15 Participants68 Participants
Sexual orientation
Bisexual
87 Participants125 Participants103 Participants86 Participants401 Participants
Sexual orientation
Gay
296 Participants229 Participants225 Participants230 Participants980 Participants
Syphilis testing
No
360 Participants335 Participants317 Participants301 Participants1313 Participants
Syphilis testing
Yes
23 Participants19 Participants11 Participants15 Participants68 Participants

Adverse events

Event typeEG000
affected / at risk
EG001
affected / at risk
EG002
affected / at risk
EG003
affected / at risk
deaths
Total, all-cause mortality
0 / 3830 / 3280 / 3160 / 354
other
Total, other adverse events
0 / 3830 / 3280 / 3160 / 354
serious
Total, serious adverse events
0 / 3830 / 3280 / 3160 / 354

Outcome results

Primary

Number of Men Who Have Sex With Men (MSM) Reporting HIV Testing in the Past Three Months

This will be assessed by self-report during a follow-up survey

Time frame: From implementation roll-out to three months after implementation of crowdsourced intervention

ArmMeasureValue (COUNT_OF_PARTICIPANTS)
Immediate InterventionNumber of Men Who Have Sex With Men (MSM) Reporting HIV Testing in the Past Three Months56 Participants
Delayed Intervention 1Number of Men Who Have Sex With Men (MSM) Reporting HIV Testing in the Past Three Months85 Participants
Delayed Intervention 2Number of Men Who Have Sex With Men (MSM) Reporting HIV Testing in the Past Three Months122 Participants
Delayed Intervention 3Number of Men Who Have Sex With Men (MSM) Reporting HIV Testing in the Past Three Months128 Participants
Secondary

Change in HIV Testing Self-efficacy

Number of men who report higher levels of self-efficacy when comparing their pre-intervention and post-intervention HIV testing norms

Time frame: From implementation roll-out to three months after implementation of crowdsourced intervention

ArmMeasureValue (COUNT_OF_PARTICIPANTS)
Immediate InterventionChange in HIV Testing Self-efficacy200 Participants
Delayed Intervention 1Change in HIV Testing Self-efficacy173 Participants
Delayed Intervention 2Change in HIV Testing Self-efficacy153 Participants
Delayed Intervention 3Change in HIV Testing Self-efficacy181 Participants
Secondary

Community Engagement/ MSM Community Affiliation

Number of men, defined as an increase in closer affiliation with the MSM community (i.e., tongzhi circle, gay online networks or groups) when comparing their pre-intervention and post-intervention periods.

Time frame: From implementation roll-out to three months after implementation of crowdsourced intervention

ArmMeasureValue (COUNT_OF_PARTICIPANTS)
Immediate InterventionCommunity Engagement/ MSM Community Affiliation190 Participants
Delayed Intervention 1Community Engagement/ MSM Community Affiliation148 Participants
Delayed Intervention 2Community Engagement/ MSM Community Affiliation157 Participants
Delayed Intervention 3Community Engagement/ MSM Community Affiliation176 Participants
Secondary

HIV Testing Social Norms

HIV testing social norms will be measured using six survey items that are each on a five-point Likert scale. Increased HIV testing social norms will be defined as having an increase from baseline in any two of these six survey items and dichotomized accordingly. Number of men who report higher score of social norms when comparing their pre-intervention and post-intervention values

Time frame: From implementation roll-out to three months after implementation of crowdsourced intervention

ArmMeasureValue (COUNT_OF_PARTICIPANTS)
Immediate InterventionHIV Testing Social Norms214 Participants
Delayed Intervention 1HIV Testing Social Norms181 Participants
Delayed Intervention 2HIV Testing Social Norms175 Participants
Delayed Intervention 3HIV Testing Social Norms190 Participants
Secondary

Mean Score of Anticipated HIV Stigma

Measured by a 7-item version of the anticipated HIV stigma scale, designed to measure the extent to which participants anticipated negative intrapersonal and interpersonal consequences were they to contract HIV in the future. All seven items were rated on a Likert-type scale (1=Strongly Disagree; 4=Strongly Agree). The mean score is reported, ranged from 1 to 4. Higher values indicate greater anticipated stigma.

Time frame: From implementation roll-out to three months after implementation of crowdsourced intervention

ArmMeasureValue (MEAN)Dispersion
Immediate InterventionMean Score of Anticipated HIV Stigma2.06 Scores on a scaleStandard Deviation 0.65
Delayed Intervention 1Mean Score of Anticipated HIV Stigma2.06 Scores on a scaleStandard Deviation 0.7
Delayed Intervention 2Mean Score of Anticipated HIV Stigma2.11 Scores on a scaleStandard Deviation 0.66
Delayed Intervention 3Mean Score of Anticipated HIV Stigma2.08 Scores on a scaleStandard Deviation 0.69
Secondary

Number of Men Reporting Being Self-tested for HIV in the Last 3 Months Post-intervention

Time frame: From implementation roll-out to three months after implementation of crowdsourced intervention

ArmMeasureValue (COUNT_OF_PARTICIPANTS)
Immediate InterventionNumber of Men Reporting Being Self-tested for HIV in the Last 3 Months Post-intervention32 Participants
Delayed Intervention 1Number of Men Reporting Being Self-tested for HIV in the Last 3 Months Post-intervention68 Participants
Delayed Intervention 2Number of Men Reporting Being Self-tested for HIV in the Last 3 Months Post-intervention94 Participants
Delayed Intervention 3Number of Men Reporting Being Self-tested for HIV in the Last 3 Months Post-intervention107 Participants
Secondary

Number of Men Reporting Being Tested for Syphilis in the Last 3 Months Post-intervention

Time frame: From implementation roll-out to three months after implementation of crowdsourced intervention

ArmMeasureValue (COUNT_OF_PARTICIPANTS)
Immediate InterventionNumber of Men Reporting Being Tested for Syphilis in the Last 3 Months Post-intervention22 Participants
Delayed Intervention 1Number of Men Reporting Being Tested for Syphilis in the Last 3 Months Post-intervention29 Participants
Delayed Intervention 2Number of Men Reporting Being Tested for Syphilis in the Last 3 Months Post-intervention37 Participants
Delayed Intervention 3Number of Men Reporting Being Tested for Syphilis in the Last 3 Months Post-intervention50 Participants
Secondary

Number of Men Reporting Condomless Sex at 3 Months Post-intervention

Time frame: From implementation roll-out to three months after implementation of crowdsourced intervention

ArmMeasureValue (COUNT_OF_PARTICIPANTS)
Immediate InterventionNumber of Men Reporting Condomless Sex at 3 Months Post-intervention74 Participants
Delayed Intervention 1Number of Men Reporting Condomless Sex at 3 Months Post-intervention52 Participants
Delayed Intervention 2Number of Men Reporting Condomless Sex at 3 Months Post-intervention62 Participants
Delayed Intervention 3Number of Men Reporting Condomless Sex at 3 Months Post-intervention60 Participants
Secondary

Number of Men Reporting Engaged in HIV Testing Community Campaign in the Past 3 Months

Time frame: From implementation roll-out to three months after implementation of crowdsourced intervention

ArmMeasureValue (COUNT_OF_PARTICIPANTS)
Immediate InterventionNumber of Men Reporting Engaged in HIV Testing Community Campaign in the Past 3 Months269 Participants
Delayed Intervention 1Number of Men Reporting Engaged in HIV Testing Community Campaign in the Past 3 Months246 Participants
Delayed Intervention 2Number of Men Reporting Engaged in HIV Testing Community Campaign in the Past 3 Months226 Participants
Delayed Intervention 3Number of Men Reporting Engaged in HIV Testing Community Campaign in the Past 3 Months236 Participants
Secondary

Number of Men Reporting Received HIV Self-testing Kits in the Last 3 Months Post-intervention

Time frame: From implementation roll-out to three months after implementation of crowdsourced intervention

ArmMeasureValue (COUNT_OF_PARTICIPANTS)
Immediate InterventionNumber of Men Reporting Received HIV Self-testing Kits in the Last 3 Months Post-intervention91 Participants
Delayed Intervention 1Number of Men Reporting Received HIV Self-testing Kits in the Last 3 Months Post-intervention73 Participants
Delayed Intervention 2Number of Men Reporting Received HIV Self-testing Kits in the Last 3 Months Post-intervention89 Participants
Delayed Intervention 3Number of Men Reporting Received HIV Self-testing Kits in the Last 3 Months Post-intervention120 Participants
Secondary

Number of Men Reporting Using Mobile Apps in the Past Three Months Post-intervention to Give or Receive Information About HIV Testing

Frequency of men, defined as the number of men who reported using mobile apps in the past three months to give or receive information about HIV testing comparing their pre-intervention and post-intervention engagement

Time frame: From implementation roll-out to three months after implementation of crowdsourced intervention

ArmMeasureValue (COUNT_OF_PARTICIPANTS)
Immediate InterventionNumber of Men Reporting Using Mobile Apps in the Past Three Months Post-intervention to Give or Receive Information About HIV Testing71 Participants
Delayed Intervention 1Number of Men Reporting Using Mobile Apps in the Past Three Months Post-intervention to Give or Receive Information About HIV Testing54 Participants
Delayed Intervention 2Number of Men Reporting Using Mobile Apps in the Past Three Months Post-intervention to Give or Receive Information About HIV Testing63 Participants
Delayed Intervention 3Number of Men Reporting Using Mobile Apps in the Past Three Months Post-intervention to Give or Receive Information About HIV Testing81 Participants
Secondary

Number of Men Reporting Using Tencent QQ (QQ) in the Past Three Months Post-intervention to Give or Receive Information About HIV Testing

Time frame: From implementation roll-out to three months after implementation of crowdsourced intervention

ArmMeasureValue (COUNT_OF_PARTICIPANTS)
Immediate InterventionNumber of Men Reporting Using Tencent QQ (QQ) in the Past Three Months Post-intervention to Give or Receive Information About HIV Testing47 Participants
Delayed Intervention 1Number of Men Reporting Using Tencent QQ (QQ) in the Past Three Months Post-intervention to Give or Receive Information About HIV Testing71 Participants
Delayed Intervention 2Number of Men Reporting Using Tencent QQ (QQ) in the Past Three Months Post-intervention to Give or Receive Information About HIV Testing44 Participants
Delayed Intervention 3Number of Men Reporting Using Tencent QQ (QQ) in the Past Three Months Post-intervention to Give or Receive Information About HIV Testing49 Participants
Secondary

Number of Men Reporting Using Wechat in the Past Three Months Post-intervention to Give or Receive Information About HIV Testing

Time frame: From implementation roll-out to three months after implementation of crowdsourced intervention

ArmMeasureValue (COUNT_OF_PARTICIPANTS)
Immediate InterventionNumber of Men Reporting Using Wechat in the Past Three Months Post-intervention to Give or Receive Information About HIV Testing117 Participants
Delayed Intervention 1Number of Men Reporting Using Wechat in the Past Three Months Post-intervention to Give or Receive Information About HIV Testing101 Participants
Delayed Intervention 2Number of Men Reporting Using Wechat in the Past Three Months Post-intervention to Give or Receive Information About HIV Testing97 Participants
Delayed Intervention 3Number of Men Reporting Using Wechat in the Past Three Months Post-intervention to Give or Receive Information About HIV Testing102 Participants
Secondary

Number of Men Reporting Using Weibo in the Past Three Months Post-intervention to Give or Receive Information About HIV Testing

Time frame: From implementation roll-out to three months after implementation of crowdsourced intervention

ArmMeasureValue (COUNT_OF_PARTICIPANTS)
Immediate InterventionNumber of Men Reporting Using Weibo in the Past Three Months Post-intervention to Give or Receive Information About HIV Testing49 Participants
Delayed Intervention 1Number of Men Reporting Using Weibo in the Past Three Months Post-intervention to Give or Receive Information About HIV Testing56 Participants
Delayed Intervention 2Number of Men Reporting Using Weibo in the Past Three Months Post-intervention to Give or Receive Information About HIV Testing44 Participants
Delayed Intervention 3Number of Men Reporting Using Weibo in the Past Three Months Post-intervention to Give or Receive Information About HIV Testing46 Participants

Source: ClinicalTrials.gov · Data processed: Mar 8, 2026