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The Impact of Food Advertisements on Brain Response and Eating Behavior in Children

Status
Completed
Phases
Unknown
Study type
Observational
Source
ClinicalTrials.gov
Registry ID
NCT02788838
Enrollment
88
Registered
2016-06-02
Start date
2016-03-31
Completion date
2017-05-31
Last updated
2021-01-13

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Pediatric Obesity

Keywords

Magnetic Resonance Imaging, Energy Intake, Commercials, Children

Brief summary

The purpose of this project is to examine the impact that television food advertisements have on brain responses and eating behavior in children. Food advertisements enhance children's liking and intake of foods that tend to be high in energy content and low in nutritional value. Although several studies have measured the differences in children's food intake after watching advertisements, none have shown the brain mechanisms associated with this change in behavior. In order to clarify the relationship between food advertising and eating behavior, the investigators have assembled a team with expertise in functional imaging, eating behaviors, and clinical pediatric research. First, the investigators will observe the differences in children's eating behaviors after being exposed to food commercials or non-food commercials. Second, the investigators will measure the difference in child brain response to high and low energy foods after being exposed to food commercials or non-food commercials. These data will allow us to identify which areas of the brain are specifically affected by exposure to food commercials and correlate activity in these areas with children's measured food intake in the laboratory. Children ages 7-9 will participate in this 5-visit study which will be completed over the course of 12 months. Understanding how food advertisements impact children's brain responses and subsequent eating behaviors will have implications for understanding why some children respond differently to these cues than others. These outcomes may also inform the development of more effective programs and policies to prevent childhood obesity.

Interventions

None listed

Sponsors

Penn State University
Lead SponsorOTHER

Study design

Observational model
COHORT
Time perspective
OTHER

Eligibility

Sex/Gender
ALL
Age
7 Years to 9 Years
Healthy volunteers
Yes

Inclusion criteria

* Right-handed * English as native language * Reading at/above grade level * Not Claustrophobic * Generally Healthy

Exclusion criteria

* Left-handedness * Metal in or on body that cannot be removed * Claustrophobic * Medication usage that may alter brain activity or blood flow * Medical disorder that may impact comfort or safety in MRI scanner * Food allergies

Design outcomes

Primary

MeasureTime frameDescription
Functional magnetic resonance imaging (fMRI), blood oxygen level dependent (BOLD) response to high and low energy foods following food commercial primingCollected at fMRI scan at week 4 or 5 (randomized)Whole-brain response to food images varied by 2 levels of energy viewed in 2 conditions
Functional magnetic resonance imaging, blood oxygen level dependent (BOLD) response to high and low energy foods following toy commercial primingCollected at fMRI scan at week 4 or 5 (randomized)Energy intake of foods consumed ad libitum at each laboratory test-meal in 3 conditions
Baseline Energy IntakeCollected at week 1 of the studyEnergy intake of foods consumed ad libitum at laboratory test-meal with no priming stimulus
Energy Intake following food commercialsCollected at week 2 or 3 (randomized) of the studyEnergy intake of foods consumed ad libitum at laboratory test-meal following food commercials priming
Energy Intake following toy commercialsCollected at week 2 or 3 (randomized) of the studyEnergy intake of foods consumed ad libitum at laboratory test-meal following toy priming stimulus

Secondary

MeasureTime frameDescription
Region of Interest (ROI)-response to food type by conditionCollected at fMRI scans at weeks 4 and 5 of studyResponse in selected regions of interest to images varied by 2 levels of energy viewed in 2 conditions

Other

MeasureTime frameDescription
HeightCollected at week 1Height in cm measured by stadiometer
WeightCollected at week 1Weight in kg measured by standard digital scale
Appetitive traitsCollected at week 1Parent-reported questionnaire of habitual eating styles in children
BMICollected at week 1Calculated from height and weight (kg/m\^2)
Body Fat PercentageCollected at week 1Body Fat Percentage assessed by Bio Electrical Impedance Scale
Television and Internet use and exposureCollected at week 1Parent and child reported questionnaires of television and internet use and exposure to shows and commercials
BMI-z scoreCollected at week 1BMI-z score calculated using age, sex, weight, and height
Liking and Wanting of FoodsCollected at week 1Ratings to how much child likes and wants specific foods used in the test meals on child friendly computerized rating scale
Pubertal DevelopmentCollected at week 1Parent reported pubertal development through questionnaire
Parental feeding strategiesCollected at week 1Parent-reported measures of feeding practices

Countries

United States

Outcome results

None listed

Source: ClinicalTrials.gov · Data processed: Feb 4, 2026