Sustainable Healthy Eating Behaviour
Conditions
Keywords
sustainable healthy eating, consumer behaviour, consumer attitudes
Brief summary
The purpose is to investigate young consumers' attitudes and behaviour towards sustainable and healthy eating by applying a multidisciplinary approach, taking into account economical, marketing, public health and environmental related issues. In order to achieve this goal, consumers' reactions on interactive tailored informational messages about sustainable from social, environmental and economical point of view, as well as healthy eating behaviour in a group of Polish young adults will be investigated. Main research questions that will be addressed: What is consumer's current behaviour and perception of sustainable healthy eating? What are factors determining consumers' reactions to messages about sustainable healthy eating? What are consumers' reactions on interactive tailored communication about sustainable and healthy eating behaviour? About 200 Polish consumers will take part in this randomized controlled trial. A stratified design will be used to recruit 18-30 years old adults using smart phones. The sample will be represented for gender and region. Participants will be randomly assigned to either a study or a control group. They will complete a baseline and follow-up survey. An application for smart phones will be developed by a professional IT company in order to deliver personalised messages to the participants. Intervention will take one month. Messages developed following the theory-linked definitions of behaviour change techniques will be sent to the participants every 2-3 days. The six principles of sustainable and healthy behaviour introduced in the campaign Livewell 2020 will be used as a base to communicate to consumers.
Interventions
BEHAVIORALConsumer reactions to tailored messages sent via app
The intervention will take 1 month. Participants from the Intervention group will receive tailored messages every 2-3 days with a push notification. Additionally, interaction with the participants via the use of app is foreseen.
Sponsors
Zuzanna Pieniak
National Science Centre, Poland
Study design
Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
BASIC_SCIENCE
Masking
NONE
Eligibility
Sex/Gender
ALL
Age
18 Years to 30 Years
Healthy volunteers
Yes
Inclusion criteria
* user of a smart phone * Internet user
Exclusion criteria
* user of an older version of a mobile phone
Design outcomes
Primary
| Measure | Time frame |
|---|---|
| change in sustainable healthy eating behaviour measured by a Sustainable Healthy Eating index | baseline and follow up 2 months later |
Secondary
| Measure | Time frame | Description |
|---|---|---|
| consumer attitudes towards sustainable healthy eating | baseline and follow up 2 months later | consumer attitudes towards sustainable healthy eating by means of quantitative questionnaire at the baseline survey prior to intervention and follow up survey after the intervention |
| consumer knowledge about sustainable healthy eating | baseline and follow up 2 months later | consumer subjective and objective knowledge about sustainable healthy eating by means of scales as a part of the quantitative questionnaire at the baseline survey prior to intervention and follow up survey after the intervention |
| Intention towards sustainable healthy eating | baseline and follow up 2 months later | Intention towards sustainable healthy eating by means of a scale as a part of the quantitative questionnaire at the baseline survey prior to intervention and follow up survey after the intervention |
| Behavioural determinants of sustainable healthy eating based on the Integrative Model | baseline and follow up 2 months later | Other behavioural determinants of sustainable healthy eating by means of quantitative questionnaire at the baseline survey prior to intervention and follow up survey after the intervention |
Outcome results
None listed