Behavioral Economic Approaches to Increase Colorectal Cancer Screening

Status

Completed

Phases

Study type

Interventional

Source

ClinicalTrials.gov

Registry ID

NCT02660671

Enrollment

2250

Registered

2016-01-21

Start date

2016-01-31

Completion date

2016-09-30

Last updated

2017-05-05

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Cancer of the Colon

Brief summary

This is an RCT aimed at testing different population-based approaches to increasing colorectal cancer screening through email outreach, including usual email communication, active choice, and active choice + financial incentive.

Detailed description

This is an RCT aimed at testing different population-based approaches to increasing colorectal cancer screening. The investigators will randomize a cohort of employees between the ages of 50-64 to 3 arms of email communications: a.) Usual email communication; b.) Active choice- usual care + the ability to pre-commit directly through a web form; c.) Financial incentive- usual care + active choice + financial incentive for completion.

Interventions

BEHAVIORALEmail outreach

Subjects will receive an email describing the importance of colorectal cancer screening and that s/he has been selected to participate in this VIP concierge service.

BEHAVIORALActive choice

S/he will receive the ability to pre-commit and choose from 3 different appointment slots by clicking directly on the email.

BEHAVIORALFinancial incentive

The participant will receive the offering of $100 if s/he follows through with screening colonoscopy.

Study design

Allocation

RANDOMIZED

Intervention model

PARALLEL

Primary purpose

HEALTH_SERVICES_RESEARCH

Masking

SINGLE (Investigator)

Eligibility

Sex/Gender

ALL

Age

50 Years to 64 Years

Healthy volunteers

Inclusion criteria

* Male and female employees of the University of Pennsylvania Health System who live within 30 miles of a health system endoscopy center.

Design outcomes

Primary

Measure	Time frame	Description
Colonoscopy participation	3 months	The percentage of participants who follow through with screening colonoscopy.

Secondary

Measure	Time frame	Description
Email engagement	3 months	The percentage of participants who respond to the email (arm 2 and 3).
Scheduling of colonoscopy	3 months	The percentage of participants who schedule a procedure.

Outcome results

None listed

Source: ClinicalTrials.gov · Data processed: Mar 9, 2026