Blood Donor
Conditions
Brief summary
Blood donor recruitment is an important issue in every country, since the blood supply pressure become more and more intense. Donor retention is even more important, because it is easier to recruit an old customers than a new one. Therefore, figuring the most effective ways of recruiting lapsed blood donors and understanding the reasons of not donating blood again is critical and vital for the development of blood donation.
Interventions
OTHERText message
Text messages would be sent via the messaging platform of Guangzhou Blood Center. The feedback of sending status (received, failed to receive, or unknown) would be marked on every number. Four to six months follow-up, blood donation rate would be checked.
OTHERTelephone
Status (response, no answer, line issue, wrong number or refused to be interviewed) of every donor in this groups would be marked. Four to six months follow-up, blood donation rate would be checked.
Sponsors
Guangzhou Blood Center
Study design
Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
OTHER
Masking
SINGLE (Subject)
Eligibility
Sex/Gender
ALL
Age
18 Years to 50 Years
Healthy volunteers
No
Inclusion criteria
* Donated blood at least once between 2009 to 2013, and the blood test result is qualified.
Exclusion criteria
* Having donated again before intervened.
Design outcomes
Primary
| Measure | Time frame | Description |
|---|---|---|
| Blood donation rate | four to six months | Number of blood donors donate blood again divided by the number of participants in every group after intervened. |
Secondary
| Measure | Time frame | Description |
|---|---|---|
| Reasons of not donating again | 1 months | The reasons of not donating again in the telephone group. |
Countries
China
Outcome results
None listed