Obesity
Conditions
Keywords
Calories, Fast Food Literacy
Brief summary
The investigators aim to discover if people of different demographic levels are more or less attentive to changes in calorie information vs. changes in price information on a restaurant menu. The investigators will record whether the calorie/price change was noticed or not, as well as how quickly the calorie/price change was noticed, depending on condition and individual differences.
Detailed description
Participants complete a short study regarding their ability to detect mistakes in a printed version of a fast food restaurant menu. We ask participants to identify the differences between the menu board and a typical menu board at that location. Individuals list the differences that they find and have a chance to win a prize if they identify the most mistakes among participants recruited that day. The differences created will remain constant (e.g., featuring Pepsi products instead of the typical Coca-Cola offerings, including items from other restaurants on the menu), including changes to calorie labels and price labels. Additionally, we recruit participants in a variety of locations to test for differences between demographics (e.g., income groups, education levels, and BMI levels).
Interventions
OTHERMenu edited
The menu is edited to change price label to 50% of actual value and calorie label to 50% of the actual value, along with other changes.
Sponsors
Carnegie Mellon University
Study design
Allocation
NA
Intervention model
SINGLE_GROUP
Primary purpose
BASIC_SCIENCE
Masking
NONE
Eligibility
Sex/Gender
ALL
Age
18 Years to No maximum
Healthy volunteers
Yes
Inclusion criteria
* Age 18 or older * Speaks English * Willing to complete both task and follow-up survey
Exclusion criteria
* N/A
Design outcomes
Primary
| Measure | Time frame | Description |
|---|---|---|
| Calorie and Price Mistakes Noticed | 10 minutes | Did participants indicate that a mistake was present in the calorie labels or price labels? |
Secondary
| Measure | Time frame | Description |
|---|---|---|
| Time until Calorie and Price Mistakes Noticed | 10 minutes | How long in seconds did it take before participants indicated that a mistake was present in the calorie labels or price labels? |
| Mistake Number for Calorie and Price Mistakes Noticed | 10 minutes | How many other mistakes were noticed before calorie/price mistake was noticed? |
Countries
United States
Outcome results
None listed