Communicable Diseases
Conditions
Keywords
Social Media, Vaccine, Immunization
Brief summary
This study will assess the effectiveness of social media website devoted to vaccines to change immunization knowledge, perceptions and behavior. If effective, this intervention will represent an innovative, low cost and broadly applicable resource to reduce parental vaccination concerns. The study has two hypothesis: 1. Parents receiving usual care plus social media website will demonstrate higher early childhood immunization rates to parents receiving either usual plus non interactive website or usual care only. 2. Parents receiving usual care plus social media website will demonstrate positive changes in knowledge, attitudes and beliefs supporting vaccination compared to parents receiving either usual care plus non-interactive website or usual care only.
Detailed description
Participants will be enrolled in the study, stratified based on hesitancy and randomly assigned to 1 of 3 study arms and followed for 1-2 years.
Interventions
BEHAVIORALSocial Media plus information pages
Participants will receive access to the study vaccine website information pages and social media feature including blogs, discussion forums, expert chats, and ask an expert.
BEHAVIORALVaccine Information Pages
Participants will receive access to the study vaccine website information pages.
Sponsors
Agency for Healthcare Research and Quality (AHRQ)
Kaiser Permanente
Study design
Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
PREVENTION
Masking
SINGLE (Outcomes Assessor)
Eligibility
Sex/Gender
FEMALE
Age
18 Years to 60 Years
Healthy volunteers
Yes
Inclusion criteria
* Women \>20 weeks Pregnant (including parents of children up to 1 year of age). * \>18 years of age
Exclusion criteria
* Non english speak * Do not intend to use Kaiser insurance for the child
Design outcomes
Primary
| Measure | Time frame | Description |
|---|---|---|
| Days under-immunized | 2 years | Days under-immunized is a metric to identify immunization delay. For each vaccine dose calculate the difference between when the vaccine dose was actually administered and when the vaccine dose should have been administered according to the Advisory Committee on Immunization Practices (ACIP) schedule. That difference is summed across all doses and vaccines for a total number of days under-immunized for each child. Total days under immunized was calculated 200 days after life or after enrollment. If someone had 0 days at that time they were considered up to date. |
Secondary
| Measure | Time frame | Description |
|---|---|---|
| Knowledge, Attitudes and Beliefs about immunizations | Baseline, Child age 3-5 months, Child age 12-15 months | Knowledge, attitudes, and beliefs will be measured with a survey at up to 3 time points during the study: 1) Initial enrollment in the study, 2) child's ag=4-6 months and 3) child's age=11-13 months. |
Countries
United States
Outcome results
None listed