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Wired Mothers - Use of Mobile Phones to Improve Maternal and Neonatal Health in Zanzibar

Mobile Phones as a Health Communication Tool to Improve Maternal and Neonatal Health in Zanzibar

Status
Completed
Phases
NA
Study type
Interventional
Source
ClinicalTrials.gov
Registry ID
NCT01821222
Enrollment
2550
Registered
2013-03-29
Start date
2009-02-28
Completion date
2010-04-30
Last updated
2013-03-29

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Health Behavior, Maternal Health, mHealth, Newborn Death, Pregnancy

Keywords

Maternal health, Neonatal health, mHealth, Mobile phones, Access to health services, Health behavior

Brief summary

Reducing maternal and newborn mortality remains a global challenge. Because obstetric complications cannot be predicted, skilled attendance at the time of delivery and access to emergency obstetric care remain the most effective strategies to reduce mortality. Antenatal care has the potential to reduce maternal morbidity and improve newborns survival but this benefit may not be realized in sub-Saharan Africa where the attendance and quality of care is declining. There is a rapidly expanding number of mobile phone users in developing countries and due to the potential to strengthen health system the use of mobile phones is health care is emerging. The investigators assessed a mobile phone intervention named wired mothers aimed to improve maternal and newborn health. The hypothesis of the study was that the wired mothers mobile phone intervention would increase attendance to essential reproductive health services such as antenatal care and skilled delivery attendance and reduce severe adverse pregnancy outcomes for women and newborn. The objective of the study was to examine the effect of the wired mothers intervention on antenatal care, skilled delivery attendance, access to emergency obstetric care and perinatal mortality. The study was a pragmatic cluster randomized controlled trial with the primary health care facility as the unit of randomization. The study took place in 2009-2010 on the island of Unguja in Zanzibar. 2550 pregnant women who attended antenatal care at one of 24 selected facilities were included at their first visit and followed until 42 days after delivery. Facilities were allocated by simple randomization to either mobile phone intervention (n=12) or standard care (n=12). The intervention consisted of a SMS and mobile phone voucher component. The perspectives of the study are that mobile phones may contribute to saving the lives of women and their newborns and achievement of MDGs 4 and 5. Evidence is needed to guide maternal and child health policy makers in developing countries.

Interventions

DEVICEWired mothers

The wired mothers SMS component provided health education and appointment reminders to encourage attendance at routine antenatal care, skilled delivery attendance and postnatal care. A specially-designed software automatically generated and sent text messages throughout the pregnancy until six weeks after delivery. The frequency and content of the messages varied according to the women's gestational age. Mobile phone vouchers allowed all wired mothers to communicate directly with primary health care providers. Primary health care facilities randomised for intervention and hospitals were provided with a mobile phone with sufficient credit, while wired mothers were given a phone voucher with modest credit and a card with the phone number of her local primary health care provider.

Sponsors

Ministry of Health and Social Welfare, Zanzibar
CollaboratorOTHER_GOV
Danish International Development Cooperation
CollaboratorUNKNOWN
University of Copenhagen
Lead SponsorOTHER

Study design

Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
HEALTH_SERVICES_RESEARCH
Masking
NONE

Eligibility

Sex/Gender
FEMALE
Age
14 Years to 45 Years
Healthy volunteers
No

Inclusion criteria

* Pregnant women attending antenatal care at one of 24 selected primary healthcare facilities

Exclusion criteria

* Missing end-of-study questionnaire

Design outcomes

Primary

MeasureTime frameDescription
Skilled delivery attendanceFrom inclusion to 42 days after delivery. Asssessed at delivery and confirmed 42 days after deliveryWe used the WHO definition, whereby skilled delivery attendants are midwifes, doctors or nurses who have been educated and trained in the skills needed to manage pregnancies, childbirth and complications in women and newborns. We also included home deliveries assisted by skilled birth attendants, although international consensus has not been reached on this issue.

Secondary

MeasureTime frameDescription
Perinatal mortalityFrom inclusion of the pregnant women until 7 days after delivery. Assessed at delivery and 7 days after deliveryCalculated as a composite of stillbirths and early neonatal deaths
Antenatal care attendanceFrom inclusion of the pregnant women until delivery

Other

MeasureTime frame
Anti tetanus vaccinationFrom inclusion of the pregnant women until delivery
Number of calls between women and midwifesFrom inclusion of the pregnant women until 42 days after delivery
Preventive malaria treatmentFrom inclusion of the pregnant women until delivery
Antepartum and intrapartum referralsFrom inclusion of the pregnant women until postpartum period

Countries

Tanzania

Outcome results

None listed

Source: ClinicalTrials.gov · Data processed: Mar 8, 2026