Smoking Cessation
Conditions
Brief summary
The purpose of this study is to determine whether tailored online advertisements will drive young adult smoker's (18 to 26 years old), who are motivated to quit, to use Internet-based cessation treatment.
Interventions
BEHAVIORALOnline advertisement
Internet advertisement with messages tailored for young adult smoker's motivated to quit
Sponsors
National Cancer Institute (NCI)
University of Iowa
Truth Initiative
University of Illinois at Chicago
Study design
Observational model
CASE_CONTROL
Time perspective
CROSS_SECTIONAL
Eligibility
Sex/Gender
ALL
Age
18 Years to 30 Years
Healthy volunteers
Yes
Inclusion criteria
* 18 to 30 years old * smoke on some days or everyday * enrollment in specified online cessation program
Design outcomes
Primary
| Measure | Time frame | Description |
|---|---|---|
| Program Enrollment | 1-month intervals over 7 months | Rates of enrollment will be calculated as the proportion of visitors who enroll in treatment (e.g., number of enrollments/number of click-throughs from banner ads). |
Countries
United States
Participant flow
Recruitment details
All recruitment took place online. A No ad exposure group was generated from program registrants, during a 4-week period (05/07/2012 - 06/03/2012) prior to the intervention. Recruitment for the Ad exposure intervention group took place during three 4-week periods: 06/04/2012 - 07/01/2012, 07/30/2012 - 08/26/2012, 09/24/2012 - 10/21/2012.
Participants by arm
| Arm | Count |
|---|---|
| Ad Exposure Young Adults, who register for the cessation program, by clicking through the online advertisements (intervention).
Online advertisement : Internet advertisement with messages tailored for young adult smoker's motivated to quit | 2,676 |
| No ad Exposure Young adults, who registered for the cessation program, one month prior to presenting the online advertisements (intervention). | 394 |
| Total | 3,070 |
Baseline characteristics
| Characteristic | Ad Exposure | No ad Exposure | Total |
|---|---|---|---|
| Age, Categorical <=18 years | 0 Participants | 0 Participants | 0 Participants |
| Age, Categorical >=65 years | 0 Participants | 0 Participants | 0 Participants |
| Age, Categorical Between 18 and 65 years | 2676 Participants | 394 Participants | 3070 Participants |
| Region of Enrollment United States | 2676 participants | 394 participants | 3070 participants |
| Sex: Female, Male Female | NA Participants | NA Participants | NA Participants |
| Sex: Female, Male Male | NA Participants | NA Participants | NA Participants |
Adverse events
| Event type | EG000 affected / at risk | EG001 affected / at risk |
|---|---|---|
| deaths Total, all-cause mortality | — / — | — / — |
| other Total, other adverse events | 0 / 0 | 0 / 0 |
| serious Total, serious adverse events | 0 / 0 | 0 / 0 |
Outcome results
Primary
Program Enrollment
Rates of enrollment will be calculated as the proportion of visitors who enroll in treatment (e.g., number of enrollments/number of click-throughs from banner ads).
Time frame: 1-month intervals over 7 months
| Arm | Measure | Value (NUMBER) |
|---|---|---|
| Ad Exposure | Program Enrollment | .05 proportion of click-throughs who enroll |