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Encouraging Healthy Food Shopping and Eating Behaviors by Price Reduction: A Community Supermarket Study

Encouraging Healthy Food Shopping and Eating Behaviors by Price Reduction: A Community Supermarket Study

Status
Completed
Phases
NA
Study type
Interventional
Source
ClinicalTrials.gov
Registry ID
NCT01509664
Enrollment
137
Registered
2012-01-13
Start date
2006-08-31
Completion date
2013-08-31
Last updated
2024-09-24

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Obesity

Brief summary

The investigators plan to test the effect of price reduction of fruits and vegetables and non-caloric beverages on food purchasing, food intake, body weight, and body composition of primarily single adult shoppers. One hundred subjects will be randomized to an experimental or control group for a 4 month period. In the experimental group, there will be an automated 50% reduction in fruits vegetables and non-caloric beverages during the middle 2-month period. The investigators expect to observe significant changes in food shopping and eating behavior during this period, which should lead to body weight and fat loss. Some of these new shopping patterns should persist in the last month of the study even though prices revert.

Interventions

50% discount on selected fruits and vegetables at participating supermarket

Sponsors

Robert Wood Johnson Foundation
CollaboratorOTHER
Columbia University
CollaboratorOTHER
New York Obesity and Nutrition Research Center
Lead SponsorOTHER

Study design

Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
TREATMENT
Masking
NONE

Eligibility

Sex/Gender
ALL
Age
18 Years to 65 Years
Healthy volunteers
Yes

Inclusion criteria

* regularly buy 50% of groceries at designated supermarket * primary food shopper for household, shopping for up to one other person, not counting children ≤ 6 years old

Exclusion criteria

* significant medical or psychiatric conditions * participation in a weight loss program or a related study

Design outcomes

Primary

MeasureTime frameDescription
Gross Weekly Purchasing of Fruits and VegetablesweekGross weekly purchasing of fruits and vegetables from the discounted items list in $

Countries

United States

Participant flow

Recruitment details

Participants were recruited via advertisement

Participants by arm

ArmCount
Discount Intervention
Receives 50% discount intervention on selected fruits and vegetables at participating supermarket. Discount intervention: 50% discount on selected fruits and vegetables at participating supermarket
34
Control
Received no discount at the participating supermarket.
28
Total62

Withdrawals & dropouts

PeriodReasonFG000FG001
Overall StudyLost to Follow-up1521

Baseline characteristics

CharacteristicDiscount InterventionControlTotal
Age, Continuous40 years
STANDARD_DEVIATION 14
41 years
STANDARD_DEVIATION 14
41 years
STANDARD_DEVIATION 14
Ethnicity (NIH/OMB)
Hispanic or Latino
4 Participants3 Participants7 Participants
Ethnicity (NIH/OMB)
Not Hispanic or Latino
30 Participants25 Participants55 Participants
Ethnicity (NIH/OMB)
Unknown or Not Reported
0 Participants0 Participants0 Participants
Race (NIH/OMB)
American Indian or Alaska Native
0 Participants0 Participants0 Participants
Race (NIH/OMB)
Asian
2 Participants3 Participants5 Participants
Race (NIH/OMB)
Black or African American
5 Participants6 Participants11 Participants
Race (NIH/OMB)
More than one race
1 Participants0 Participants1 Participants
Race (NIH/OMB)
Native Hawaiian or Other Pacific Islander
0 Participants0 Participants0 Participants
Race (NIH/OMB)
Unknown or Not Reported
0 Participants0 Participants0 Participants
Race (NIH/OMB)
White
26 Participants19 Participants45 Participants
Sex: Female, Male
Female
25 Participants7 Participants32 Participants
Sex: Female, Male
Male
9 Participants21 Participants30 Participants

Adverse events

Event typeEG000
affected / at risk
EG001
affected / at risk
deaths
Total, all-cause mortality
— / —— / —
other
Total, other adverse events
0 / 340 / 28
serious
Total, serious adverse events
0 / 340 / 28

Outcome results

Primary

Gross Weekly Purchasing of Fruits and Vegetables

Gross weekly purchasing of fruits and vegetables from the discounted items list in $

Time frame: week

ArmMeasureValue (MEAN)Dispersion
Discount InterventionGross Weekly Purchasing of Fruits and Vegetables5.57 $Standard Error 3.26
ControlGross Weekly Purchasing of Fruits and Vegetables1.79 $Standard Error 2.06

Source: ClinicalTrials.gov · Data processed: Feb 4, 2026