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Improving the Population-Wide Effectiveness of U.S. Tobacco Cessation Quitlines

Improving the Population-Wide Effectiveness of U.S. Tobacco Cessation Quitlines

Status
Completed
Phases
Phase 4
Study type
Interventional
Source
ClinicalTrials.gov
Registry ID
NCT01087905
Enrollment
987
Registered
2010-03-16
Start date
2010-04-30
Completion date
2011-11-30
Last updated
2016-12-08

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Smoking, Smoking Cessation

Keywords

Smoking, Smoking cessation, Medication adherence

Brief summary

Research shows that smoking cessation is the most significant preventable health behavior change that a person can make to lower cancer risk. In addition, telephone quitlines are an effective, science-based smoking cessation treatment that is universally accessible to smokers in the U.S. However, little research has explored promising approaches that could increase quitline use, improve quit rates, and inform resource allocation for quitline services. The proposed study will test three promising enhancements to the standard quitline treatment that typically consists of counseling and, possibly 2 weeks of a NRT medication. These enhancements are: 1) combination nicotine replacement therapy as recommended by the United States Public Health Service Clinical Practice Guideline on Treating Tobacco Use and Dependence; 2) extended duration of cessation medication use; and 3) an innovative counseling addition - cognitive medication adherence counseling - to optimize adherence to cessation medication. In addition, the cost-effectiveness of each intervention will be calculated. The findings of the proposed research have broad potential application and relevance to state quitlines, quitline service providers, and other purchasers of quitline services such as employers and insurers. Additionally, the study findings can potentially inform other telephone health behavior counseling programs.

Detailed description

The study design is a fully crossed 2x2x2 factorial design that tested the effect of two versus six weeks of nicotine replacement therapy (NRT), the effect of NRT monotherapy (nicotine patch alone) versus NRT combination therapy (nicotine patch + oral NRT), and the effect of cognitive medication adherence counseling (CMAC) versus no CMAC. A total of 987 smokers seeking cessation assistance from the Wisconsin Tobacco Quit Line (WTQL) were randomly assigned to the eight (2x2x2) different conditions generated by the three experimental factors. This design provides us with sufficient power to analyze each of our three main effects listed above. We will also test for two- and three-way interactions, but do not have sufficient data to make a priori assumptions about interaction effects. Finally, we will conduct a cost-effectiveness analysis for each of the three interventions to allow readers of this research to evaluate whether the additional costs of the interventions yield sufficient gains to warrant implementing them broadly.

Interventions

DRUGNicotine patch

If \> 10 cigs/day: one 21 mg nicotine patch per day If \< or = 10 cigs/day: one 14 mg nicotine patch per day

DRUGNicotine gum

If \< 25 cigs/day, 2 mg nicotine gum, at least 5 pieces of oral NRT per day (maximum of 1 piece every 1-2 hours), unless this amount of use produces nicotine toxicity effects. If ≥ 25 cigs/day, 4 mg nicotine gum, at least 5 pieces of oral NRT per day (maximum of 1 piece every 1-2 hours), unless this amount of use produces nicotine toxicity effects.

BEHAVIORALCMAC

CMAC consists of tailored cessation counseling to improve medication adherence during the counseling calls. The CMAC protocol was developed by study investigators and involved: (1) pre-quit assessment of beliefs that might undermine NRT adherence; (2) on-going medication adherence assessment by quitline Quit Coaches; and (3) tailored coaching based on the ongoing assessments.

Sponsors

Wisconsin Department of Health and Family Services
CollaboratorOTHER_GOV
Consumer Wellness Solutions
CollaboratorINDUSTRY
Department of Health and Human Services
CollaboratorFED
National Cancer Institute (NCI)
CollaboratorNIH
University of Wisconsin, Madison
Lead SponsorOTHER

Study design

Allocation
RANDOMIZED
Intervention model
FACTORIAL
Primary purpose
TREATMENT
Masking
SINGLE (Outcomes Assessor)

Eligibility

Sex/Gender
ALL
Age
18 Years to No maximum
Healthy volunteers
No

Inclusion criteria

The only people eligible for this study are Wisconsin residents who contact the Wisconsin Tobacco Quit Line for smoking cessation services. Inclusion Criteria: * Callers will be eligible to participate in the study if they are English speaking; are 18 years of age or older; smoke a minimum of 10 cigarettes per day; are interested in quitting and are willing to set a quit date; willing and able to use nicotine patch and nicotine gum; agree to receive four follow-up counseling calls from Free & Clear (the quitline vendor for the State of Wisconsin); provide verbal informed consent; and provide contact information and agree to take four study follow-up calls from staff at the University of Wisconsin Center for Tobacco Research and Intervention.

Exclusion criteria

* Callers will be excluded if they are under the age of 18; are pregnant or breastfeeding; exclusively use other forms of tobacco (e.g., smokeless tobacco); are unwilling or unable to use study NRT medications; are currently using a cessation medication (NRT, bupropion, varenicline); or have medical exclusions as per FDA-approved product labeling.

Design outcomes

Primary

MeasureTime frameDescription
7-Day Point Prevalence Abstinence From Smoking by Intervention26 weeks after the target quit smoking dateSelf-reported total abstinence from any tobacco use (even a single puff) for the seven days preceding the target follow-up day.
7-Day Point Prevalence Abstinence From Smoking by Nicotine Replacement Therapy (NRT) Group26 weeks after the target quit smoking dateSelf-reported total abstinence from any tobacco use (even a single puff) for the seven days preceding the target follow-up day.

Secondary

MeasureTime frameDescription
Incremental Cost-Effectiveness Ratio for 7-Day Point Prevalence Abstinence From Smoking at 26 Weeks Post-Quit by Nicotine Replacement Therapy (NRT) Group26 weeks after the target quit smoking dateFor cost analyses, we computed the costs of intervention per caller, the cost per quit based on the 6-month ITT 7-day PPA, and the incremental cost-effectiveness ratio (ICER. Intervention costs included direct costs associated with registration, provision of NRT and counseling (standard and MAC), and mailing of a quit guide (all participants) and a MAC information sheet (MAC participants only). Facility space, supplies, and physician supervision time were included in the call costs; research-related costs were excluded. ICER ratio is a measure of the added cost per added quit for two treatments. ICER was computed as the cost difference between the least intensive treatment group (2 weeks of nicotine patch only) and a more intensive comparison group divided by the difference in the quit rates of the two groups being compared; e.g., the ICER for the group that received 2 weeks of nicotine patch and nicotine gum = (213-178)/(.482-.384) = $357.

Countries

United States

Participant flow

Recruitment details

Adult smokers who called the Wisconsin Tobacco Quit Line (WTQL) from April 1, 2010 to June 15, 2010 were invited to participate in the study; no advertising or targeted recruitment was utilized.

Participants by arm

ArmCount
2 Weeks of Nicotine Patch Only, No CMAC
Participants in this randomization group received 2 weeks of nicotine patch only and standard quitline cessation counseling consisting of 4 proactive counseling calls (but no Cognitive Medication Adherence Counseling (CMAC).
119
2 Weeks of Nicotine Patch Only Plus CMAC
Participants in this randomization group received 2 weeks of nicotine patch only and standard quitline cessation counseling consisting of 4 proactive counseling calls plus Cognitive Medication Adherence Counseling (CMAC).
126
2 Weeks of Nicotine Patch+Nicotine Gum , No CMAC
Participants in this randomization group received 2 weeks of nicotine patch plus nicotine gum and standard quitline cessation counseling consisting of 4 proactive counseling calls (but no Cognitive Medication Adherence Counseling (CMAC).
123
2 Weeks of Nicotine Patch+Nicotine Gum and CMAC
Participants in this randomization group received 2 weeks of nicotine patch plus nicotine gum and standard quitline cessation counseling consisting of 4 proactive counseling calls plus Cognitive Medication Adherence Counseling (CMAC).
122
6 Weeks of Nicotine Patch Only, No CMAC
Participants in this randomization group received 6 weeks of nicotine patch only and standard quitline cessation counseling consisting of 4 proactive counseling calls (but no Cognitive Medication Adherence Counseling (CMAC).
122
6 Weeks of Nicotine Patch Only Plus CMAC
Participants in this randomization group received 6 weeks of nicotine patch only and standard quitline cessation counseling consisting of 4 proactive counseling calls plus Cognitive Medication Adherence Counseling (CMAC).
127
6 Weeks of Nicotine Patch+Nicotine Gum , No CMAC
Participants in this randomization group received 6 weeks of nicotine patch plus nicotine gum and standard quitline cessation counseling consisting of 4 proactive counseling calls (but no Cognitive Medication Adherence Counseling (CMAC).
121
6 Weeks of Nicotine Patch+Nicotine Gum and CMAC
Participants in this randomization group received 6 weeks of nicotine patch plus nicotine gum and standard quitline cessation counseling consisting of 4 proactive counseling calls plus Cognitive Medication Adherence Counseling (CMAC).
127
Total987

Withdrawals & dropouts

PeriodReasonFG000FG001FG002FG003FG004FG005FG006FG007
Overall StudyLost to Follow-up2428183127252024
Overall StudyWithdrawal by Subject54454335

Baseline characteristics

Characteristic2 Weeks of Nicotine Patch Only Plus CMAC2 Weeks of Nicotine Patch+Nicotine Gum , No CMAC2 Weeks of Nicotine Patch+Nicotine Gum and CMAC6 Weeks of Nicotine Patch Only, No CMAC2 Weeks of Nicotine Patch Only, No CMAC6 Weeks of Nicotine Patch Only Plus CMAC6 Weeks of Nicotine Patch+Nicotine Gum , No CMAC6 Weeks of Nicotine Patch+Nicotine Gum and CMACTotal
Age, Categorical
<=18 years
0 Participants0 Participants1 Participants0 Participants0 Participants0 Participants1 Participants0 Participants2 Participants
Age, Categorical
>=65 years
7 Participants2 Participants2 Participants6 Participants4 Participants8 Participants6 Participants4 Participants39 Participants
Age, Categorical
Between 18 and 65 years
119 Participants121 Participants119 Participants116 Participants115 Participants119 Participants114 Participants123 Participants946 Participants
Age, Continuous43.35 years
STANDARD_DEVIATION 12.61
41.39 years
STANDARD_DEVIATION 11.24
40.84 years
STANDARD_DEVIATION 11.96
41.74 years
STANDARD_DEVIATION 14.19
42.33 years
STANDARD_DEVIATION 12.99
43.18 years
STANDARD_DEVIATION 13.627
42.61 years
STANDARD_DEVIATION 13.51
40.03 years
STANDARD_DEVIATION 13.31
41.93 years
STANDARD_DEVIATION 12.96
Gender
Female
65 Participants63 Participants70 Participants75 Participants71 Participants72 Participants74 Participants79 Participants569 Participants
Gender
Male
61 Participants60 Participants52 Participants47 Participants48 Participants55 Participants47 Participants48 Participants418 Participants
Region of Enrollment
United States
126 participants123 participants122 participants122 participants119 participants127 participants121 participants127 participants987 participants

Adverse events

Event typeEG000
affected / at risk
EG001
affected / at risk
EG002
affected / at risk
EG003
affected / at risk
deaths
Total, all-cause mortality
— / —— / —— / —— / —
other
Total, other adverse events
0 / 2450 / 2450 / 2490 / 248
serious
Total, serious adverse events
0 / 2450 / 2450 / 2490 / 248

Outcome results

Primary

7-Day Point Prevalence Abstinence From Smoking by Intervention

Self-reported total abstinence from any tobacco use (even a single puff) for the seven days preceding the target follow-up day.

Time frame: 26 weeks after the target quit smoking date

Population: The study was originally powered to detect at least a 6.4% increase in the abstinence rate due to an enhanced intervention (e.g., 6 wks NRT); this effect size was based on prior quitline studies; we predicted that abstinence rates at 6 months would be approximately 12% in a standard intervention vs. 18.4% in an enhanced intervention.

ArmMeasureValue (NUMBER)
Two Weeks of Nicotine Replacement Therapy (NRT)7-Day Point Prevalence Abstinence From Smoking by Intervention43.3 Percentage of participants not smoking
Six Weeks of Nicotine Replacement Therapy (NRT)7-Day Point Prevalence Abstinence From Smoking by Intervention48.9 Percentage of participants not smoking
NRT Monotherapy (Nicotine Patch Only)7-Day Point Prevalence Abstinence From Smoking by Intervention42.3 Percentage of participants not smoking
NRT Combination Therapy (Nicotine Patch Plus Nicotine Gum)7-Day Point Prevalence Abstinence From Smoking by Intervention49.9 Percentage of participants not smoking
Standard Cessation Counseling (No CMAC)7-Day Point Prevalence Abstinence From Smoking by Intervention47.6 Percentage of participants not smoking
Standard Cessation Counseling Plus CMAC)7-Day Point Prevalence Abstinence From Smoking by Intervention44.6 Percentage of participants not smoking
Comparison: Null hypothesis: No difference in abstinence rates for participants receiving Two Weeks of Nicotine Replacement Therapy (NRT) versus Six Weeks of Nicotine Replacement Therapy (NRT). We hypothesized that Six Weeks of NRT would result in statistically significantly higher abstinence rates compared to Two Weeks of NRT.~The study was originally powered to detect at least a 6.4% increase in the abstinence rate due to an enhanced intervention (e.g., 6 wks NRT).p-value: 0.07695% CI: [0.98, 1.61]Regression, Logistic
Comparison: Null hypothesis: No difference in abstinence rates for participants receiving NRT Monotherapy (Nicotine Patch Only) versus NRT Combination Therapy (Nicotine Patch plus Nicotine Gum). We hypothesized that Combination NRT would result in statistically significantly higher abstinence rates compared to NRT Monotherapy.~The study was originally powered to detect at least a 6.4% increase in the abstinence rate due to an enhanced intervention (e.g., Combination NRT).p-value: 0.01795% CI: [1.06, 1.75]Regression, Logistic
Comparison: Null hypothesis: No difference in abstinence rates for participants receiving Standard Cessation Counseling (No CMAC) versus Standard Cessation Counseling plus CMAC. We hypothesized that Standard Counseling plus CMAC would result in statistically significantly higher abstinence rates compared to Standard Counseling Only.~The study was originally powered to detect at least a 6.4% increase in the abstinence rate due to an enhanced intervention (e.g., Standard Counseling plus CMAC).p-value: 0.34395% CI: [0.69, 1.14]Regression, Logistic
Primary

7-Day Point Prevalence Abstinence From Smoking by Nicotine Replacement Therapy (NRT) Group

Self-reported total abstinence from any tobacco use (even a single puff) for the seven days preceding the target follow-up day.

Time frame: 26 weeks after the target quit smoking date

Population: The study was originally powered to detect at least a 6.4% increase in the abstinence rate due to an enhanced intervention (e.g., 6 wks NRT); this effect size was based on prior quitline studies; we predicted that abstinence rates at 6 months would be approximately 12% in a standard intervention vs. 18.4% in an enhanced intervention.

ArmMeasureValue (NUMBER)
Two Weeks of Nicotine Replacement Therapy (NRT)7-Day Point Prevalence Abstinence From Smoking by Nicotine Replacement Therapy (NRT) Group38.4 Percentage of participants not smoking
Six Weeks of Nicotine Replacement Therapy (NRT)7-Day Point Prevalence Abstinence From Smoking by Nicotine Replacement Therapy (NRT) Group48.2 Percentage of participants not smoking
NRT Monotherapy (Nicotine Patch Only)7-Day Point Prevalence Abstinence From Smoking by Nicotine Replacement Therapy (NRT) Group46.2 Percentage of participants not smoking
NRT Combination Therapy (Nicotine Patch Plus Nicotine Gum)7-Day Point Prevalence Abstinence From Smoking by Nicotine Replacement Therapy (NRT) Group51.6 Percentage of participants not smoking
Comparison: Null hypothesis: No difference in abstinence rates for participants receiving Two Weeks of Nicotine Replacement Therapy (NRT) Monotherapy (Nicotine Patch Only) versus Two Weeks of Combination NRT (Patch+Gum). We hypothesized that Two Weeks of Combination NRT would result in statistically significantly higher abstinence rates compared to Two Weeks of NRT Monotherapy.~The study was originally powered to detect at least a 6.4% increase in the abstinence rate due to an enhanced intervention.p-value: 0.02995% CI: [1.04, 2.14]Regression, Logistic
Comparison: Null hypothesis: No difference in abstinence rates for participants receiving Two Weeks of Nicotine Replacement Therapy (NRT) Monotherapy (Nicotine Patch Only) versus SIx Weeks of NRT Monotherapy. We hypothesized that Six Weeks of NRT Monotherapy would result in statistically significantly higher abstinence rates compared to Two Weeks of NRT Monotherapy.~The study was originally powered to detect at least a 6.4% increase in the abstinence rate due to an enhanced intervention.p-value: 0.07995% CI: [0.96, 1.97]Regression, Logistic
Comparison: Null hypothesis: No difference in abstinence rates for participants receiving Two Weeks of Nicotine Replacement Therapy (NRT) Monotherapy (Nicotine Patch Only) versus Six Weeks of Combination NRT (Patch+Gum). We hypothesized that Six Weeks of Combination NRT would result in statistically significantly higher abstinence rates compared to Two Weeks of NRT Monotherapy.~The study was originally powered to detect at least a 6.4% increase in the abstinence rate due to an enhanced intervention.p-value: 0.00395% CI: [1.2, 2.45]Regression, Logistic
Secondary

Incremental Cost-Effectiveness Ratio for 7-Day Point Prevalence Abstinence From Smoking at 26 Weeks Post-Quit by Nicotine Replacement Therapy (NRT) Group

For cost analyses, we computed the costs of intervention per caller, the cost per quit based on the 6-month ITT 7-day PPA, and the incremental cost-effectiveness ratio (ICER. Intervention costs included direct costs associated with registration, provision of NRT and counseling (standard and MAC), and mailing of a quit guide (all participants) and a MAC information sheet (MAC participants only). Facility space, supplies, and physician supervision time were included in the call costs; research-related costs were excluded. ICER ratio is a measure of the added cost per added quit for two treatments. ICER was computed as the cost difference between the least intensive treatment group (2 weeks of nicotine patch only) and a more intensive comparison group divided by the difference in the quit rates of the two groups being compared; e.g., the ICER for the group that received 2 weeks of nicotine patch and nicotine gum = (213-178)/(.482-.384) = $357.

Time frame: 26 weeks after the target quit smoking date

Population: No a priori power analysis was conducted for this secondary outcome.

ArmMeasureValue (NUMBER)
Two Weeks of Nicotine Replacement Therapy (NRT)Incremental Cost-Effectiveness Ratio for 7-Day Point Prevalence Abstinence From Smoking at 26 Weeks Post-Quit by Nicotine Replacement Therapy (NRT) Group94 U.S. Dollars
Six Weeks of Nicotine Replacement Therapy (NRT)Incremental Cost-Effectiveness Ratio for 7-Day Point Prevalence Abstinence From Smoking at 26 Weeks Post-Quit by Nicotine Replacement Therapy (NRT) Group118 U.S. Dollars
NRT Monotherapy (Nicotine Patch Only)Incremental Cost-Effectiveness Ratio for 7-Day Point Prevalence Abstinence From Smoking at 26 Weeks Post-Quit by Nicotine Replacement Therapy (NRT) Group115 U.S. Dollars
NRT Combination Therapy (Nicotine Patch Plus Nicotine Gum)Incremental Cost-Effectiveness Ratio for 7-Day Point Prevalence Abstinence From Smoking at 26 Weeks Post-Quit by Nicotine Replacement Therapy (NRT) Group128 U.S. Dollars
Comparison: In this analysis, the Incremental cost-effectiveness ratio (ICER) is computed. ICER is a measure of the added cost per added quit for two treatments. ICER was computed as the cost difference between the least intensive treatment group (2 weeks of nicotine patch only) and a more intensive comparison group divided by the difference in the quit rates of the two groups being compared; ICER for the group that received 6 weeks of nicotine patch and nicotine gum = (348-178)/(.516-.384) = $1290.Incremental cost-effectiveness ratio
Comparison: In this analysis, the incremental cost-effectiveness ratio (ICER) is computed. ICER is a measure of the added cost per added quit for two treatments. ICER was computed as the cost difference between the least intensive treatment group (2 weeks of nicotine patch only) and a more intensive comparison group divided by the difference in the quit rates of the two groups being compared; ICER for the group that received 2 weeks of nicotine patch and nicotine gum = (213-178)/(.482-.384) = $357.Incremental cost-effectiveness ratio
Comparison: In this analysis, the incremental cost-effectiveness ratio (ICER) is computed. ICER is a measure of the added cost per added quit for two treatments. ICER was computed as the cost difference between the least intensive treatment group (2 weeks of nicotine patch only) and a more intensive comparison group divided by the difference in the quit rates of the two groups being compared; ICER for the group that received 6 weeks of nicotine patch only = (233-178)/(.462-.384) = $712.Incremental cost-effectiveness ratio

Source: ClinicalTrials.gov · Data processed: Feb 4, 2026