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Comparison of Breast Feeding Counseling and Video Demonstration on Exclusive Breast Feeding Rates at 6 Weeks

Comparison of Impact of Breast Feeding Counseling of Mothers and Use of Audio-video Aids on Breast Feeding Rates at Six Weeks Postnatal Age

Status
Completed
Phases
NA
Study type
Interventional
Source
ClinicalTrials.gov
Registry ID
NCT00983489
Enrollment
1411
Registered
2009-09-24
Start date
2009-09-30
Completion date
2010-08-31
Last updated
2013-05-24

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Exclusive Breast Feeding

Keywords

breast feeding, counselling, video demonstration

Brief summary

The investigators hypothesize that counseling of mothers will increase exclusive breast feeding rates at six weeks postnatal age. In developing countries like India,there is shortage of staff and the number of newborns cared is huge. So counseling of mothers for breast feeding becomes difficult. In such a situation using audio-visual aids may be a more practical option to increase breast feeding rates. Therefore the investigators will compare the use of video demonstration with counseling for exclusive breast feeding.

Detailed description

1. Study design - Randomized controlled trial. 2. Inclusion criteria- All mothers who deliver at term at Deen Dayal Upadhayay Hospital \[DDUH \]whether booked or unbooked. 3. Exclusion criteria - 1. Sick mother who is unable to communicate 2. Congenital malformation 3. Babies admitted in neonatal intensive care unit 4. HIV positive mother 5. Mother on chemotherapy/planned for chemotherapy. 4. Setting of the study - The study will be conducted at postnatal wards of DDUH, New Delhi 5. Period of study-January 2009 to December 2009. 6. Sample size- We did a pilot study to see the baseline exclusive breast feeding rates at six weeks in mothers who delivered at DDUH. The baseline exclusive breast feeding rates at six weeks is 60%. Expecting a 10% absolute increase in exclusive breast feeding rates and alpha=0.05 and power beta=80% our sample size is 376 per group. Taking into account the loss to follow up of 20% we plan to enroll 470 mothers per group. So our sample size is 1410 mothers. 7. Ethics and consent-Ethical clearance will be obtained from ethical committee of DDUH. Written and informed consent will be taken from the mothers before enrolment. 8. Randomization - It will be an open-label randomized controlled trial. Random numbers will be obtained from a computer generated table. Mothers will be grouped into three groups: counseling group, video group and control group. The codes will be kept in sealed opaque envelopes. There will be allocation concealment since the mothers and the principle investigator will be unaware of the group to which they will be randomized. 9. Methods- The principle investigator will visit the postnatal wards daily except on holidays and look for the eligible mothers who will be asked for written and informed consent. Those who give the consent will be enrolled and randomized to counseling group, video group and control groups. The mothers in the intervention group will be counseled along with the husband and mother/mother-in-law/female caretaker. The mothers in the video group will be shown a video on breast feeding. The baseline characteristics of the three groups will be recorded. The mothers in the control group will receive standard care.

Interventions

video will be shown to mothers

BEHAVIORALcounselling

breast feeding counselling

Sponsors

Deen Dayal Upadhyay Hospital
Lead SponsorOTHER

Study design

Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
SUPPORTIVE_CARE
Masking
NONE

Eligibility

Sex/Gender
ALL
Age
No minimum to 24 Hours
Healthy volunteers
No

Inclusion criteria

* All mothers who deliver at term at Deen Dayal Upadhayay Hospital \[DDUH \]whether booked or unbooked.

Exclusion criteria

* Sick mother who is unable to communicate * Congenital malformation * HIV positive mother * Mother on chemotherapy/planned for chemotherapy.

Design outcomes

Primary

MeasureTime frame
Exclusive Breast Feeding Rate at Six Weeks Postnatal Age6 weeks

Participant flow

Recruitment details

January 2009 to June 2010 Tertiary care neonatal unit

Pre-assignment details

None excluded after enrolment. Those who did not follow up were not analysed.

Participants by arm

ArmCount
Counselling
counselling: Breast feeding counselling will be done to mothers
511
Video Demonstration
Video demonstration to mothers on the advantages of exclusive breast feeding
453
Standard Care
Standard care includes the routine care provided to the neonates as per hospital protocol
447
Total1,411

Baseline characteristics

CharacteristicTotalVideo DemonstrationStandard CareCounselling
Age Continuous24.0 years
STANDARD_DEVIATION 3.5
23.9 years
STANDARD_DEVIATION 3.8
24.3 years
STANDARD_DEVIATION 3.6
23.7 years
STANDARD_DEVIATION 3.2
Region of Enrollment
India
1411 participants453 participants447 participants511 participants
Sex: Female, Male
Female
677 Participants215 Participants219 Participants243 Participants
Sex: Female, Male
Male
734 Participants238 Participants228 Participants268 Participants

Adverse events

Event typeEG000
affected / at risk
EG001
affected / at risk
EG002
affected / at risk
deaths
Total, all-cause mortality
— / —— / —— / —
other
Total, other adverse events
0 / 00 / 00 / 0
serious
Total, serious adverse events
0 / 00 / 00 / 0

Outcome results

Primary

Exclusive Breast Feeding Rate at Six Weeks Postnatal Age

Time frame: 6 weeks

ArmMeasureValue (NUMBER)
CounsellingExclusive Breast Feeding Rate at Six Weeks Postnatal Age271 Participants
Video DemonstrationExclusive Breast Feeding Rate at Six Weeks Postnatal Age117 Participants
Standard CareExclusive Breast Feeding Rate at Six Weeks Postnatal Age97 Participants

Source: ClinicalTrials.gov · Data processed: Feb 4, 2026