Consumer Preferences and Use of POU Products, Consumer Willingness to Pay for POU Products
Conditions
Keywords
safewater, randomized
Brief summary
Consumer preferences for POU technologies vary across consumers and products, and largely determine their adoption and subsequent usage. This is a marketing study that asks which products consumers prefer and why, and what is their willingness to pay, as understanding this is crucial to attain their widespread adoption and usage.
Detailed description
Visit 400 households and distribute 1 of 3 different POU technologies on randomized basis for a two-month trial. Cycle each household through trials with all 3 technologies in random order such that at the end of 6 months all households have experienced 2-month trials with each technology.
Interventions
BEHAVIORALbiases towards products
Sponsors
Procter and Gamble
University of California, Berkeley
Study design
Allocation
RANDOMIZED
Intervention model
CROSSOVER
Primary purpose
PREVENTION
Masking
NONE
Eligibility
Sex/Gender
ALL
Inclusion criteria
* At least partial reliance on turbid water supply
Exclusion criteria
* At least partial reliance on turbid water supply
Design outcomes
Primary
| Measure | Time frame |
|---|---|
| Consumer preferences and use of POU products | — |
Secondary
| Measure | Time frame |
|---|---|
| Consumer willingness to pay for POU products | — |
Countries
Kenya
Contacts
Primary ContactJill Luoto, Phd Candidate Economics
Outcome results
None listed