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Characteristics of public relations strategies for health foods targeting the elderly: catchphrases that distort scientific information

Characteristics of public relations strategies for health foods targeting the elderly: catchphrases that distort scientific information - Characteristics of public relations strategies for health foods targeting the elderly

Status
Active, not recruiting
Phases
Unknown
Study type
Unknown
Source
JPRN
Registry ID
JPRN-UMIN000052810
Enrollment
50
Registered
2023-11-16
Start date
2023-11-13
Completion date
Unknown
Last updated
2026-06-29

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Nothing

Interventions

None listed

Sponsors

Hiroharu KAMIOKA
Lead Sponsor

Eligibility

Sex/Gender
All

Inclusion criteria

Inclusion criteria: A keyword search of Yahoo! internet search engines, which have many Japanese consumers, will be conducted from November 23, 2023 to December 10, 2023. The keywords will be "anti-aging", "supplement", and "ranking", and the top five advertising information sites (organizing the ranking of supplements) will be adopted.

Exclusion criteria

Exclusion criteria: We will consolidate duplicate products on multiple sites into one.

Design outcomes

Primary

MeasureTime frame
The CFs (key phrases used for public relations) that describe concepts of the company products in each ranking will be extracted.—

Countries

Japan

Contacts

Public ContactHiroharu Kamioka

Tokyo University of Agriculture Department of Regional Environment Science

h1kamiok@nodai.ac.jp0354772587

Outcome results

None listed

Source: JPRN (via WHO ICTRP) · Data processed: Jul 3, 2026