Investigating neural basis of POP advertising

Investigating neural basis of POP advertising - Investigating neural basis of POP advertising

Status

Active, not recruiting

Phases

Unknown

Study type

Interventional

Source

JPRN

Registry ID

JPRN-UMIN000034531

Enrollment

Registered

2018-10-18

Start date

2018-12-01

Completion date

Unknown

Last updated

2026-06-29

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

healthy subjects

Interventions

MRI

Eligibility

Sex/Gender

Female

Inclusion criteria

Inclusion criteria: the target audience for the advertised products

Exclusion criteria

Exclusion criteria: pregnancy, metal in body, left-handed, history of metal illness or , neurological disease, men

Design outcomes

Primary

Measure	Time frame
Product sales	—

Countries

Japan

Contacts

Public ContactMotoki Kosuke

IDAC, Tohoku University Human Brain Science

kosuke.motoki.p2@dc.tohoku.ac.jp022-717-8563

Outcome results

None listed

Source: JPRN (via WHO ICTRP) · Data processed: Jul 3, 2026