Supporting queer and trans youth to stop smoking cigarettes and using e-cigarettes Other
Conditions
Interventions
A social marketing campaign including paid social media, out of home advertising, organic social media, local in-person events, free NRT, quit contests and local cessation counseling opportunities acr
Sponsors
University of Toronto
Eligibility
Sex/Gender
All
Inclusion criteria
Inclusion criteria: 1. Young adults aged 16 to 29. 2. Quota sampling will ensure recruitment of approximately 60% smokers and 40% non-smokers. 3. Approximately half of all participants will be recruited from the participating project communities (Vancouver, Edmonton, Winnipeg, Toronto, Thunder Bay, Montreal, St. John’s, and Charlottetown). The remainder were recruited from across the respective provinces of British Columbia, Alberta, Manitoba, Ontario, Quebec, Newfoundland and Labrador and Prince Edward Island.
Exclusion criteria
Exclusion criteria: 1. Invalid email addresses 2. Below age of 16 years and above age of 24 years 3. Not residents of provinces included in the study
Design outcomes
Primary
| Measure | Time frame |
|---|---|
| Engagement with the campaign measured using survey self-report at 12 month follow-up | — |
Secondary
| Measure | Time frame |
|---|---|
| 1. Actions to reduce or stop cigarette and e-cigarette use measured using using survey questions about ordering free Nicotine Replacement kits, chatting with friends or family about quitting smoking, looking up community quit smoking supports, talking to a health professional and signing up for the First Week Quit Smoking Challenge at 12 month follow-up. 2. Reduction of cigarette and e-cigarette use measured using survey self- report at 12 month follow-up . 3. Cessation of cigarette and e-cigarette use measured using survey self-report at 12 month follow-up | — |
Countries
Canada
Contacts
Public ContactRobert Schwartz
Outcome results
None listed