Cigarette smoking Other
Conditions
Interventions
Using simple randomization (random number method), half of the cohort was randomly assigned to the intervention group and half to the comparison group. Intervention group members were actively engaged
Sponsors
University of Toronto
Eligibility
Sex/Gender
All
Inclusion criteria
Inclusion criteria: 1. From 35 to 64 years of age 2. Currently smoke cigarettes 3. Live in the province of Ontario or Quebec where the campaign was run
Exclusion criteria
Exclusion criteria: Does not meet the inclusion criteria
Design outcomes
Primary
| Measure | Time frame |
|---|---|
| Taking action to support smoking cessation is measured using survey questions about ordering free Nicotine Replacement kits, chatting with friends or family about quitting smoking, looking up community quit smoking supports, talking to a health professional and signing up for the First Week Quit Smoking Challenge at 6, 12, 18, and 22 months post-campaign launch. | — |
Secondary
| Measure | Time frame |
|---|---|
| 1. Quit attempts measured using survey self-report at 6, 12, 18, and 22 months post-campaign launch 2. Engagement with monthly emails measured using e-mail analytics at 6, 12, 18, and 22 months post-campaign launch 3. Engagement with campaign components (website etc.) measured using survey self-report at 6, 12, 18, and 22 months post-campaign launch | — |
Countries
Canada
Contacts
Public ContactRobert Schwartz
Outcome results
None listed