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Increasing uptake of cervical screening through behavioural insight

Does use of an invitation letter optimised based on behavioural insights increase uptake of cervical screening appointments? A randomised controlled trial study amongst women in North East London

Status
Active, not recruiting
Phases
Unknown
Study type
Interventional
Source
ISRCTN
Registry ID
ISRCTN93653543
Enrollment
27000
Registered
2015-10-26
Start date
2015-10-19
Completion date
Unknown
Last updated
2021-05-24

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Cervical cancer screening Not Applicable

Interventions

Participants are randomly allocated into three groups, who will each receive a different letter inviting them for cervical cancer screening. Group 1 (Letter A): The control letter wil

Sponsors

Department of Health
Lead Sponsor

Eligibility

Sex/Gender
Female

Inclusion criteria

Inclusion criteria: 1. Women of screening age (24.5-64) 2. Who live in the inner North East London region (which covers Newham, City and Hackney and Tower Hamlets) 3. Who are due for screening during the 9 week period of the trial as determined by their date of birth (for first screening appointment aged 24/25) or based upon the date of the previous screening (for all subsequent screening appointments)

Exclusion criteria

Exclusion criteria: 1. Women not due a screening during the 9 week trial period 2. Women who have opted out of cervical screening by informing their GP 3. Women who have previously had a full hysterectomy or have informed their GP 4. Women living in other regions of London and England

Design outcomes

Primary

MeasureTime frame
The rate of attendance at a cervical screening appointment is measured using Exeter data system which records women’s attendance at cervical screening appointments three months after the letters are sent.

Secondary

MeasureTime frame
Whether demographics (age and deprivation) are related to attendance at a cervical screening appointment three months after the letters are sent. Age will be measured by date of birth and deprivation measured using the first half of the postcode and the Index of Multiple Deprivation (IMD) at lower super output area.

Countries

United Kingdom

Outcome results

None listed

Source: ISRCTN (via WHO ICTRP) · Data processed: Feb 4, 2026