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The impact of web-based ratings on physician selection

The impact of web-based ratings on patient choice of a primary care physician versus a specialist: a randomized controlled experiment

Status
Active, not recruiting
Phases
Unknown
Study type
Interventional
Source
ISRCTN
Registry ID
ISRCTN91316463
Enrollment
900
Registered
2019-06-13
Start date
2017-03-01
Completion date
Unknown
Last updated
2019-07-29

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Healthy volunteers Not Applicable Healthy volunteers

Interventions

This experiment was conducted using Qualtrics Labs, Inc. software (www.qualtrics.com). A 2 (ratings on communication skills: high vs. moderate) x 2 (ratings on technical skills: high vs. moderate) x

Sponsors

The School of Communication at The Ohio State University
Lead Sponsor

Eligibility

Sex/Gender
All

Inclusion criteria

Inclusion criteria: 1 At least 18 years old 2. Live in the United States 3. Proficient in the English language

Exclusion criteria

Exclusion criteria: 1. Failed the attention checks 2. Spent no time or less than 5 seconds on the Web page

Design outcomes

Primary

MeasureTime frame
1. Perception of the physician measured using a novel questionnaire. 2. Willingness to select the physician measured using a novel questionnaire.

Secondary

MeasureTime frame
1. Online health information seeking measured using a novel questionnaire. 2. Previous health experiences (i.e. surgery) measured using a novel questionnaire. 3. Demographic information measured using a novel questionnaire.

Countries

United States of America

Outcome results

None listed

Source: ISRCTN (via WHO ICTRP) · Data processed: Feb 21, 2026