Identification of unhealthy foods using different front-of-pack labels in urban and rural settings in Kenya Other
Conditions
Interventions
The intervention involves two phases: a control (placebo) phase and an experimental phase. Each participant will be exposed to both the control and experimental phases, with the aim of assessing the w
Sponsors
International Development Research Centre
Rockefeller Foundation
Eligibility
Sex/Gender
All
Inclusion criteria
Inclusion criteria: Participants >18 years and those who purchase packaged products.
Exclusion criteria
Exclusion criteria: 1. Participants aged less than 18 years 2. Participants working in the marketing industry, food and beverage companies, health promotion, tobacco industry, and food and beverage industry (e.g., supermarkets, restaurants, retail companies)
Design outcomes
Primary
| Measure | Time frame |
|---|---|
| Measured during the control and intervention phases: 1. Identification of foods high in nutrients of concern measured by presenting products and asking the participant to identify the products that are high in salt, sugar, and fat (yes, no, or don’t know) and identify the products as unhealthy (healthy or unhealthy) 2. Identification of unhealthy foods measured by presenting paired images of products and asking the participant to identify the product higher in salt, sugar, or fat and determine the unhealthier product. 3. Consumers intention to purchase unhealthy foods measured using a four-point Likert scale. | — |
Secondary
| Measure | Time frame |
|---|---|
| There are no secondary outcome measures | — |
Countries
Kenya
Contacts
Public ContactShukri Mohammed
Outcome results
None listed