Smoking cessation Not Applicable
Conditions
Interventions
Conditions will be randomised in Qualtrics using the Randomizer function. Randomisation will occur after participants complete the baseline measures and provided their contact details. Thereafter, Qua
Sponsors
Medical Research Council
Eligibility
Sex/Gender
All
Inclusion criteria
Inclusion criteria: 1. Aged 18 years old and over 2. Daily smoker 3. UK resident 4. Fluent in English 5. Interested in quitting smoking 6. Interested in using an EC 7. Currently have access to a mobile phone 8. Able to make an online purchase
Exclusion criteria
Exclusion criteria: 1. Currently using an EC daily (exclusively or as a dual user) 2. Unable or unwilling to be contacted in 3 months' time 3. Any affiliation with the tobacco or EC industries
Design outcomes
Primary
| Measure | Time frame |
|---|---|
| Complete abstinence over the last 4-weeks, measured using survey questions at the 12-week follow-up on an intention-to-treat basis | — |
Secondary
| Measure | Time frame |
|---|---|
| All secondary outcomes will be measured using survey questions at 12 weeks post-randomisation: 1. The proportion of participants who reported complete abstinence from smoking over the previous 7 days 2. The proportion of participants who reported 50% or greater smoking reduction in baseline cigarette consumption 3. Adherence to recommendations measured by asking participants at follow-up, whether they had purchased the device, the nicotine strength and the flavour that was recommended. Participants will be also asked if they had received the email with the information on relative harms, if they had read it and whether they had blocked the text messages (all answers: yes/no). | — |
Countries
England, United Kingdom
Contacts
Public ContactCatherine Kimber
Outcome results
None listed