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NOurishing Start for Health (NOSH)

The clinical and cost effectiveness of a financial incentive scheme to improve 6-8 week breastfeeding in neighbourhoods with low breastfeeding rates (cluster randomised controlled trial with pre-trial feasibility stage).

Status
Active, not recruiting
Phases
Unknown
Study type
Interventional
Source
ISRCTN
Registry ID
ISRCTN44898617
Enrollment
1912
Registered
2014-03-12
Start date
2014-07-01
Completion date
Unknown
Last updated
2020-05-25

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Neighbourhood levels of breastfeeding at 6-8 weeks Pregnancy and Childbirth

Interventions

Neighbourhoods in South Yorkshire and Derbyshire will be randomly assigned to one of two conditions: 1. Neighbourhoods offer NOSH scheme to new mums 2. Neighbourhoods d

Sponsors

University of Sheffield (UK)
Lead Sponsor

Eligibility

Sex/Gender
Female

Inclusion criteria

Inclusion criteria: All neighbourhoods in Chesterfield, Rotherham and Sheffield which report mean 6-8 week breastfeeding rates of =40% in the previous four quarters

Exclusion criteria

Exclusion criteria: All neighbourhoods in Chesterfield, Rotherham and Sheffield which report mean 6-8 week breastfeeding rates greater than 40% in the previous four quarters

Design outcomes

Primary

MeasureTime frame
Change in neighbourhood level 6-8 week breastfeeding rate from the baseline (previous 12 months breastfeeding) rate

Secondary

MeasureTime frame
Area level 1. Duration of breastfeeding (BF), BF intention, BF initiation, BF at discharge, BF at 3/12, BF at 6/12 (any BF vs exclusive BF where available) 2. Hospital visits: in-patient days, out-patient visits 3. Conditions: SIDs, coeliac, otitis media, necrotizing enterocolitis (NEC) Individual level 1. Healthcare providers/ commissioners/ funders/policy makers views on the intervention and the completeness and accuracy of 6-8 week BF data 2. Eligible mums in study neighbourhoods - their Health Related Quality of life (as measured by EQ-5D), Life satisfaction score and their awareness of the intervention (NOSH Scheme) and their views on & experience of the intervention 3. Eligible babies in study neighbourhoods: the incidence of infections (ear, chest, GI), eczema, constipation. 4. Delivery of the intervention: Number of enquiries, applications, claims, concerns

Countries

United Kingdom

Outcome results

None listed

Source: ISRCTN (via WHO ICTRP) · Data processed: Mar 2, 2026