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Do different types of low alcohol labels influence the consumption of wine?

Impact of different low alcohol labels on wine consumption: a bar lab experiment

Status
Active, not recruiting
Phases
Unknown
Study type
Interventional
Source
ISRCTN
Registry ID
ISRCTN33451258
Enrollment
90
Registered
2018-05-11
Start date
2018-05-21
Completion date
Unknown
Last updated
2022-03-14

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Excessive alcohol consumption Mental and Behavioural Disorders

Interventions

A between-subjects experiment with one independent factor of three levels corresponding to the label that accompanies wine for consumption. The trial has three different intervention arms. Participant

Sponsors

University of Cambridge
Lead Sponsor

Eligibility

Sex/Gender
All

Inclusion criteria

Inclusion criteria: 1. Adult men and women (above 18 years of age) 2. Weekly wine drinker (consuming wine at least once a week)

Exclusion criteria

Exclusion criteria: 1. Under 18 years of age 2. Non-weekly wine drinker 3. Pregnancy (women only) 4. Medication use (including antibiotics) 5. History of neurological or psychiatric disorders

Design outcomes

Primary

MeasureTime frame
Total volume of drink consumed during the taste-test task measured in millilitres (ml). The taste-test task takes place immediately post-intervention

Secondary

MeasureTime frame
Product appeal, measured using validated questionnaire items with answers given on Likert-type rating scales. The measurement will take place immediately post-intervention with the labels (differing according to randomisation) displayed for participants to see.

Countries

England, United Kingdom

Outcome results

None listed

Source: ISRCTN (via WHO ICTRP) · Data processed: Feb 4, 2026