Front of pack food Labelling: Impact on Consumer Choice

Conditions

Nutrition Nutritional, Metabolic, Endocrine

Harrington RA, Scarborough P, Hodgkins C, Raats MM, Cowburn G, Dean M, Doherty A, Foster C, Foster C, Juszczak E, Ni Mhurchu C, Winstone N, Shepherd R, Timotijevic L, Rayner M.

2019-04-086 citations

10.2196/formative.9910

Protocol for a pilot randomised controlled trial of an intervention to increase the use of traffic light food labelling in UK shoppers (the FLICC trial).

Scarborough P, Hodgkins C, Raats MM, Harrington RA, Cowburn G, Dean M, Doherty A, Foster C, Juszczak E, Matthews A, Mizdrak A, Mhurchu CN, Shepherd R, Tiomotijevic L, Winstone N, Rayner M.

2015-06-067 citations

10.1186/s40814-015-0015-1

Interventions

Electronic loyalty card purchase data will be used for all foods purchased by participants during the study period and in the 6 months before the study starts. This store card data will be used to mea

Eligibility

Sex/Gender

All

Inclusion criteria

Inclusion criteria: Participants must: 1. Be resident in the UK 2. Be the holder of a participating supermarket loyalty card 3. Be at least 18 years of age 4. Have used their loyalty card to purchase food at an outlet of the participating supermarket covering at least 8000 square feet at least once in the month preceding recruitment 5. Be the primary shopper for the household 6. Report that they purchased at least 10 ready meals and/or pizzas in the previous 6 months

Exclusion criteria

Exclusion criteria: Participants will be excluded if they are planning to leave the UK for a period of 3 weeks or more during the intervention period

Design outcomes

Primary

Measure	Time frame
Current primary outcome measures as of 24/07/2014: 1. Assessment of recruitment (measured when recruitment closes, 2 weeks after initial recruitment email), retention and data completion rates (measured after week 18, when the trial ends) 2. Healthiness of ready meals and pizzas purchased during the intervention period (measured in weeks 1-6) 3. Healthiness of ready meals and pizzas purchased during the follow-up period (measured in weeks 7-18) Here ?healthiness? is defined using an algorithm to combine the information provided in the front of pack food labels on the purchased ready meals. Primary outcomes 2 and 3 will be adjusted for age, sex, presence of dependent children, and healthiness of ready meals and pizzas purchased in the 6 months prior to recruitment. Previous primary outcome measures: 1. Assessment of recruitment (measured when recruitment closes, 2 weeks after initial recruitment email), retention and data completion rates (measured after week 22, when the trial ends) 2. Healthiness of ready meals and pizzas purchased during the intervention period (measured in weeks 1-6) 3. Healthiness of ready meals and pizzas purchased during the follow-up period (measured in weeks 7-22) Here ?healthiness? is defined using an algorithm to combine the information provided in the front of pack food labels on the purchased ready meals. Primary outcomes 2 and 3 will be adjusted for age, sex, presence of dependent children, and healthiness of ready meals and pizzas purchased in the 6 months prior to recruitment.	—

Measure

Time frame

Current primary outcome measures as of 24/07/2014: 1. Assessment of recruitment (measured when recruitment closes, 2 weeks after initial recruitment email), retention and data completion rates (measured after week 18, when the trial ends) 2. Healthiness of ready meals and pizzas purchased during the intervention period (measured in weeks 1-6) 3. Healthiness of ready meals and pizzas purchased during the follow-up period (measured in weeks 7-18) Here ?healthiness? is defined using an algorithm to combine the information provided in the front of pack food labels on the purchased ready meals. Primary outcomes 2 and 3 will be adjusted for age, sex, presence of dependent children, and healthiness of ready meals and pizzas purchased in the 6 months prior to recruitment. Previous primary outcome measures: 1. Assessment of recruitment (measured when recruitment closes, 2 weeks after initial recruitment email), retention and data completion rates (measured after week 22, when the trial ends) 2. Healthiness of ready meals and pizzas purchased during the intervention period (measured in weeks 1-6) 3. Healthiness of ready meals and pizzas purchased during the follow-up period (measured in weeks 7-22) Here ?healthiness? is defined using an algorithm to combine the information provided in the front of pack food labels on the purchased ready meals. Primary outcomes 2 and 3 will be adjusted for age, sex, presence of dependent children, and healthiness of ready meals and pizzas purchased in the 6 months prior to recruitment.

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Secondary

Measure	Time frame
1. Amount (£) of ready meals and pizzas purchased in intervention (measured in weeks 1-6)/follow-up period (measured in weeks 7-22) 2. Total amount (g) of fat, saturated fat, sugar and salt in ready meals purchased in intervention (measured in weeks 1-6)/follow-up period (measured in weeks 7-22) 3. Amount (£) of all foods purchased in intervention (measured in weeks 1-6)/follow-up period (measured in weeks 7-22) 4. Amount (£) of fruit and vegetables purchased in intervention (measured in weeks 1-6)/follow-up period (measured in weeks 7-22) 5. Psychosocial variables related to front of pack food label use measured in week 7 and week 22 Secondary outcomes 1-4 will be adjusted for age, sex, presence of dependent children and similar variables measured using electronic sales data for the 6 months prior to recruitment. Secondary outcome 5 will be adjusted for age, sex, presence of dependent children and psychosocial variables collected at recruitment.	—

Measure

Time frame

1. Amount (£) of ready meals and pizzas purchased in intervention (measured in weeks 1-6)/follow-up period (measured in weeks 7-22) 2. Total amount (g) of fat, saturated fat, sugar and salt in ready meals purchased in intervention (measured in weeks 1-6)/follow-up period (measured in weeks 7-22) 3. Amount (£) of all foods purchased in intervention (measured in weeks 1-6)/follow-up period (measured in weeks 7-22) 4. Amount (£) of fruit and vegetables purchased in intervention (measured in weeks 1-6)/follow-up period (measured in weeks 7-22) 5. Psychosocial variables related to front of pack food label use measured in week 7 and week 22 Secondary outcomes 1-4 will be adjusted for age, sex, presence of dependent children and similar variables measured using electronic sales data for the 6 months prior to recruitment. Secondary outcome 5 will be adjusted for age, sex, presence of dependent children and psychosocial variables collected at recruitment.

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Countries

United Kingdom

Outcome results

None listed