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Does replacing pints with 2/3 pints in pubs, bars and restaurants reduce beer and cider consumption?

Impact on beer sales of removing pints from the range of options available in licensed premises

Status
Active, not recruiting
Phases
Unknown
Study type
Interventional
Source
ISRCTN
Registry ID
ISRCTN18365249
Enrollment
10
Registered
2023-01-31
Start date
2023-02-01
Completion date
Unknown
Last updated
2024-09-30

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Alcohol consumption Not Applicable

Interventions

Licensed premises will remove the largest serving size of draught beer and cider (1 pint) from their existing range so that the largest serving size available is 2/3 of a pint. Where 2/3 pints are not

Sponsors

University of Cambridge
Lead Sponsor

Eligibility

Sex/Gender
All

Inclusion criteria

Inclusion criteria: Public houses, bars and restaurants that meet the following criteria: 1. Sell a minimum of 150 pints of beer and cider on average per week 2. Be willing to remove the larger serving of draught beer and cider i.e. the pint and introduce 2/3 pints if this serving size is not already available 3. Have an electronic point of sale (EPOS) till system to record daily sales of all drinks and their served sizes 4. Be primarily indoor, permanent establishments in a fixed location; i.e. not purposefully temporary or time-limited (e.g. pop-up), or mobile venues (e.g. vans)

Exclusion criteria

Exclusion criteria: Does not meet the inclusion criteria

Design outcomes

Primary

MeasureTime frame
Daily volume (in millilitres [ml]) of all beer and cider sold (draught as well as bottled), extracted from electronic records of sales. Sales will be recorded for 12 weeks, including 4 weeks of business as usual before the intervention, 4 weeks of the intervention and 4 weeks going back to business as usual after the intervention.

Secondary

MeasureTime frame
The following outcomes will be extracted from the electronic records of sales from each premise, recorded daily for 12 weeks: 4 weeks baseline, business as usual, 4 weeks intervention and 4 weeks back to business as usual: 1. Daily volume (in ml) of beer and cider available in each serving size, for example 1/3 pint (189 ml) draught, ½ pint (284 ml) draught, 330 ml bottle, 440 ml can, 500 ml bottle, pint (568 ml) draught, 600 ml bottle, 5 litre (5000 ml) keg/jug 2. Daily volume (in ml) of wine sold 3. Daily revenue from food, alcoholic and non-alcoholic drinks Additional measures: 1. Max temperature will be measured daily using data from the National Observatory 2. Special events will be recorded using national calendars to check for bank holidays or major sporting events that coincide with any day of the 12-week study. 3. Total revenue will be recorded daily for each of the 12 weeks of the study, using electronic sales records 4. Day of the week, referring to each day (Monday-Sunday) of the 12-week study 5. Study day at the start of the period, corresponding to a number between 1-84 (equivalent to 12 weeks) representing each day in the study 6. Season at the start of the study, referring to whether it is Winter, Spring, Summer or Autumn when a venue begins the study

Countries

England, United Kingdom

Outcome results

None listed

Source: ISRCTN (via WHO ICTRP) · Data processed: Feb 5, 2026