Volunteer Not Applicable
Conditions
Interventions
A total of five conditions are tested:
1. A group of stores with shopping carts with specially-designed posters placed in the front part of the cart to nudge consumers to reach the Pub
Sponsors
INSEAD
Eligibility
Sex/Gender
All
Inclusion criteria
Inclusion criteria: 1. Customers enrolled in the loyalty program of the test and control grocery stores of the participating retailer
Exclusion criteria
Exclusion criteria: 1. No data will be collected on the purchases of minors
Design outcomes
Primary
| Measure | Time frame |
|---|---|
| Nutritional quality of the basket of supermarket food purchases: 1. Quantity of fruits and vegetables purchased, and 2. Quantity-weighted nutrition quality of their basket of purchases, measured using the Ofcom/FSA nutrient profile At baseline (before the intervention), and at the following time points: 31/08/2019, 31/12/2019 and 30/06/2020. | — |
Secondary
| Measure | Time frame |
|---|---|
| Consumers awareness and behavioral intentions to engage in healthier behaviors measured using an online questionnaire sent to the loyalty cardholders at baseline and at the following times: 15/06/2019, 15/10/2019, 15/02/2020, 15/06/2020. | — |
Countries
France
Contacts
Public ContactSharon Bligh
Outcome results
None listed