Excessive alcohol consumption in UK adults Other
Conditions
Interventions
Intervention: Placement of calorie labels on alcoholic beverages.
Qualtrics will randomise eligible participants to one of two groups: the intervention arm (alcohol calorie labels) or control arm (n
Sponsors
University of Oxford
Eligibility
Sex/Gender
All
Age
18 Years to 100 Years
Inclusion criteria
Inclusion criteria: 1. Adults, aged =18 years 2. Able to speak and read English 3. Resident in UK; ability to attend the lab in Leeds 4. Willing and able to give informed consent for participation in the study
Exclusion criteria
Exclusion criteria: 1. Does not drink alcohol at least once a week 2. Does not food shop in a physical supermarket at least once a month 3. Has alcohol issues i.e. has a history of alcoholism, has a history of alcohol dependency, has been hospitalised due to becoming severely ill from alcohol or is recovering from alcohol issues 4. Reports a baseline consumption of alcohol that suggests higher risk drinking (i.e. 35 units or more). Higher risk drinking for women is regularly drinking 35 or more units per week and for men regularly drinking 50 units or more per week. We will use an adapted version of the AUDIT-C questionnaire to ascertain whether participants drink 35 units per week or more. We will conservatively use the women's rate as a cut-off, and exclude anyone whose answers suggest drinking at these levels 5. If 1/3 or more of total drinks regularly consumed are spirits, the person will be excluded 6.Takes medication which advises against the consumption of alcohol 7. Has a mental illness diagnosis 8. Pregnant or planning on becoming pregnant in the upcoming year
Design outcomes
Primary
| Measure | Time frame |
|---|---|
| The primary outcomes for the shopper lab task are: 1. Total units of alcohol from all alcohol selected measured by summing all units from the beverages brought to the till at the end of the task in the shopper lab 2. Total energy (kcal) from all alcohol selected measured by summing all calories from the beverages brought to the till at the end of the task in the shopper lab The primary outcome for the at-home consumption follow-up is: 1. Total days to consume all study alcohol, measured by self-reported starting and finishing dates of consumption based on labels and pictures of beverages over 2 weeks | — |
Secondary
| Measure | Time frame |
|---|---|
| 1. Total volume of alcohol consumed (ml) in the 2-week period. This will be calculated using self-reported consumption data collected via labels, pictures and e-surveys (day 1 through to day 14). 2. Total caloric intake from alcohol within the 2-week period. This will be calculated using self-reported consumption data collected via labels, pictures and e-surveys (day 1 through to day 14). | — |
Countries
England, United Kingdom
Contacts
Public ContactRachel;Nava Pechey;Gottlieb
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Outcome results
None listed