Reducing meat and dairy purchasing among adult volunteers Not Applicable
Conditions
Interventions
Participants will be individually randomised in a 1:1:1:1 ratio to one of the intervention conditions or the control condition. The research team will be blinded to the computer-generated randomisatio
Sponsors
University of Oxford
Eligibility
Sex/Gender
All
Inclusion criteria
Inclusion criteria: 1. UK adults, aged =18 years 2. Able to speak and read English 3. Willing and able to give informed consent for participation in the study 4. Having access to and familiarity with a computer and Internet
Exclusion criteria
Exclusion criteria: The participant may not enter the study if they report following a vegetarian or vegan diet. This is because some of the products on the shopping list will not be suitable for vegetarians or vegans. Participants need to be able to shop for foods they would be willing to eat.
Design outcomes
Primary
| Measure | Time frame |
|---|---|
| Total environmental impact score (an average of the four environmental indicator scores) of the final shopping basket measured using the software | — |
Secondary
| Measure | Time frame |
|---|---|
| 1. Impact score of each of the four environmental indicators in the final basket (%) 2. Saturated fat content (as a % of total energy) of the shopping basket 3. Overall cost of the final shopping basket (£) weighted for the size of the basket (g) | — |
Countries
England, United Kingdom
Outcome results
None listed