Helping smokers quit: a study on tailoring anti-smoking campaigns to individual characteristics

An individually-tailored intervention to trigger smoking cessation attempts: a three-arm randomized controlled trial

Status

Active, not recruiting

Phases

Unknown

Study type

Interventional

Source

ISRCTN

Registry ID

ISRCTN15398358

Enrollment

4000

Registered

2026-03-30

Start date

2026-02-02

Completion date

Unknown

Last updated

2026-04-14

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Smoking behaviour, tobacco use disorder Mental and Behavioural Disorders

Interventions

A randomised controlled trial with three arms: 1. Tailored group: repeated exposure to an individually-tailored anti-tobacco advertisement 2. Random control group: repeated exposure to a randomly sele

“Yes and I have not smoked since”

“Yes, but I have relapsed since”) and how long it lasted. Then, they will be exposed to the same advertisement as in Step 1 on the digital platform. Viewing completion will be mandatory. After exposur

Eligibility

Sex/Gender

All

Age

18 Years to 75 Years

Inclusion criteria

Inclusion criteria: 1. Daily smokers 2. 18-75 years old 3. Living in France 4. Access to a valid email address and internet connection 5. Able to provide informed consent 6. Sufficient proficiency in French to complete the questionnaires and understand the video materials

Exclusion criteria

Exclusion criteria: 1. Non-smokers or occasional smokers 2. Under 18 years 3. Over 75 years

Countries

France

Contacts

Public ContactJustine Avenel

justine.avenel@ens.psl.eu+33 (0)618471791

Outcome results

None listed

Source: ISRCTN (via WHO ICTRP) · Data processed: Apr 17, 2026