Exposure to health misinformation and disinformation
Conditions
Interventions
This is a 36-month mixed-methods observational study comprising two components:
1. Electronic survey (quantitative). Approximately 50,000 community-dwelling adults across the UK will be invited to co
Sponsors
Imperial College London
Eligibility
Sex/Gender
All
Age
18 Years to 99 Years
Inclusion criteria
Inclusion criteria: 1. Individuals aged 18 years and over 2. Individuals who reside in the United Kingdom 3. Individuals who are willing and able to provide informed consent and participate in the study
Exclusion criteria
Exclusion criteria: Does not meet inclusion criteria
Design outcomes
Primary
| Measure | Time frame |
|---|---|
| Prevalence of self-reported behaviour change attributed to health misinformation and disinformation among community-dwelling adults in the UK measured using Self-reported responses captured via a pseudonymised electronic questionnaire (Qualtrics), analysed using descriptive statistical methods at Measured cross-sectionally at the point of survey completion (single timepoint per participant) | — |
Secondary
| Measure | Time frame |
|---|---|
| Emergent themes regarding knowledge, attitudes, perceptions and behaviours towards health misinformation, and the perceived role of pharmacies in tackling misinformation in community settings measured using Thematic analysis of transcribed semi-structured interviews at At completion of the qualitative interview phase;Impact of pharmaceutical or health mis/disinformation on public trust, perceptions of industry credibility, and patterns of medicine use or adherence measured using Self-reported responses via Qualtrics eSurvey, analysed using descriptive statistics, triangulated with qualitative interview findings at At point of survey completion (survey) and at completion of interviews (qualitative);Differential impacts of health or pharmaceutical mis/disinformation across demographic groups and communication channels measured using Subgroup descriptive analysis of survey data by demographic variables (age, gender, ethnicity, region, employment status) and reported sources of mis/disinformation at At point of survey completion;Proportion of survey respondents willing to be contacted for a personal interview measured using Count and proportion of survey respondents providing contact details at the end of the Qualtrics eSurvey at At point of survey completion | — |
Countries
England, United Kingdom
Contacts
Public ContactAusten El-Osta
Outcome results
None listed