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Do on-line E-cigarette advertisements and public health messages have an effect on attitudes towards smoking and vaping?

The effects of on-line E-cigarette advertising on implicit and explicit attitudes towards tobacco and E-cigarettes and public health message efficacy in young adults.

Status
Active, not recruiting
Phases
Unknown
Study type
Interventional
Source
ISRCTN
Registry ID
ISRCTN13850439
Enrollment
300
Registered
2016-08-16
Start date
2016-04-18
Completion date
Unknown
Last updated
2021-05-03

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Implicit and Explicit Attitudes Not Applicable

Interventions

In each experiment, participants will be stratified into a smoking, vaping or non-smoking group. Each participant will then be randomly assigned to either the advert or control condition using an Exce

Sponsors

London South Bank University
Lead Sponsor

Eligibility

Sex/Gender
All

Inclusion criteria

Inclusion criteria: 1.18 to 25 years old 2. smoker, vaper or non-smoker but not a dual user (i.e. both smoker and vaper).

Exclusion criteria

Exclusion criteria: 1. Breastfeeding 2. Pregnant 3. Serious medical condition 4. Both a smoker and a vaper 5. Outside the age range of 18 to 25 years old

Design outcomes

Primary

MeasureTime frame
1.Measures of implicit attitude based on reaction time will be collected using two Single Target, Personalised, Implicit Attitude Tests (SC-IAT-P) for E-cigarettes and tobacco cigarettes 2.Measures of explicit attitude will be collected based on ratings from a 7 point Likert scale (strongly agree to strongly disagree) of 10 different bi-polar statements (For example,‘thinking about e-cigarettes/tobacco cigarettes, please indicate if you think they are: bad/good) All data will be collected pre-intervention, 48-72 hours later post intervention and at a 1 week follow-up.

Secondary

MeasureTime frame
Information will be gathered for experimental control at baseline. 1. Current usage and dependence on cigarettes 2. Strength of beliefs about e-cigarettes 3. Motivation to quit and the number of previous quit attempts 4. Awareness of e-cigarette advertising and anti-smoking campaigns

Countries

United Kingdom

Contacts

Public ContactPaula Booth
boothp2@lsbu.ac.uk020 7815 5467

Outcome results

None listed

Source: ISRCTN (via WHO ICTRP) · Data processed: Feb 4, 2026