The impact of aversive labelling on approach and avoidance behaviour towards food

The impact of aversive food labelling on approach and avoidance behaviour

Status

Active, not recruiting

Phases

Unknown

Study type

Interventional

Source

ISRCTN

Registry ID

ISRCTN13818007

Enrollment

200

Registered

2020-02-19

Start date

2021-03-01

Completion date

Unknown

Last updated

2021-07-12

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Excess calorie consumption Not Applicable

Interventions

The study investigates potential mechanisms underlying the impact of health warning labels on wanting and liking of energy-dense snacks. If health warning labels work by targeting model-based respondi

Eligibility

Sex/Gender

All

Inclusion criteria

Inclusion criteria: 1. Over 18 years old 2. Eats milk chocolate at least once a week 3. Has basic computer literacy, i.e. able to use a computer for simple tasks 4. Able to provide written informed consent

Exclusion criteria

Exclusion criteria: 1. Non-fluent English speaker

Design outcomes

Primary

Measure	Time frame
Reaction times (ms) to the instructions in the approach-avoidance task	—

Secondary

Measure	Time frame
Liking and wanting will be assessed immediately after phase 1 and repeated immediately after phase 2, using a 100mm visual analogue scale to two questions (described above)	—

Countries

United Kingdom

Outcome results

None listed

Source: ISRCTN (via WHO ICTRP) · Data processed: Feb 4, 2026