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Does the size of wine glasses influence how much wine is sold in bars or restaurants?

Does size of wine glasses impact on on-licence sales? An experimental study using a multiple treatment reversal design.

Status
Active, not recruiting
Phases
Unknown
Study type
Interventional
Source
ISRCTN
Registry ID
ISRCTN12018175
Enrollment
1
Registered
2015-05-12
Start date
2015-03-15
Completion date
Unknown
Last updated
2023-06-26

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Alcohol consumption, which is ranked 5th amongst the 20 leading risk factors for burden of disease in the UK. Mental and Behavioural Disorders

Interventions

Replacing the wine glasses used in an outlet selling wine to compare baseline sales of wine (i.e. when using the outlet’s standard glasses) to sales when using larger and smaller glasses. The current

Sponsors

University of Cambridge (UK)
Lead Sponsor

Eligibility

Inclusion criteria

Inclusion criteria: English outlets serving wine

Exclusion criteria

Exclusion criteria: N/A

Design outcomes

Primary

MeasureTime frame
The daily volume of wine purchased in each intervention period compared to baseline.

Countries

England, United Kingdom

Outcome results

None listed

Source: ISRCTN (via WHO ICTRP) · Data processed: Mar 13, 2026